ViewPoint

JANUARY 26, 2012

That compares to $7 billion spent on direct mail and $4.5 Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods. prospective business buyers in just about every category can be found through the mail, even for obscure products or highly targeted niches.

B to B 120

B to B netFactor Media SEM 120

Lattice

JANUARY 6, 2016

If you’ve ever attended a trade show and brought home buckets of leads you know that many of them just wanted to snag your giveaway and aren’t ready to buy. Direct Mail (“Door Openers”). Try again in the afternoon and leave a voice mail this time if needed. Hand-written invitations sent via overnight delivery.

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100

Engagio

NOVEMBER 11, 2020

And that’s why I’m so excited that today we are releasing Demandbase One , which combines the best of Demandbase and Engagio into a single, no-limits B2B solution for modern marketers. Both Demandbase and Engagio shared a common vision, to transform the way B2B companies go to market by building next-generation marketing technology.

DemandBase 62

DemandBase Account Based Marketing ABM Marketing AI 62

Engagio

JANUARY 5, 2021

At Demandbase, we advise having a balanced mix of content, with each piece falling somewhere on the content personalization spectrum: So, how can we start executing personalized campaigns across the entire spectrum? This typically includes direct mail, ads, trade shows, field events, custom content, etc. Tier 3: 1,000s.

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127