Engagio

JANUARY 24, 2024

Nikki: It’s gonna have to be Linkedin DMs. When we think about LinkedIn and social selling, a lot of the time it’s just that. But as a hard sales channel, Linkedin DMs is where it’s at. For us, and Demandbase, we sell to sales and marketing teams. What do you predict will be the biggest sales channel used this year?

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing Strategy 62

Top Rank Marketing

NOVEMBER 15, 2023

Enhanced translation and creative tools empower diverse voices worldwide, enriching perspectives and championing inclusivity. LinkedIn will face increased API access demands, especially as other platforms limit data. LinkedIn is a TopRank Marketing client. This methodology will enhance strategies and achieve maximum ROI.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

Heinz Marketing

SEPTEMBER 30, 2022

Needless to say, it’s easy to get excited about all the new tools available, be distracted by the newest shiny object in marketing technology, or think a new tool will automatically solve a marketing problem. . Are you planning to invest in new tools/tech in the near future? What tools have been the most valuable?

Ideal Customer Profiles 108

Ideal Customer Profiles Work Management Planning Marketing Automation Services 108

Walker Sands

JULY 23, 2019

Luckily, numerous digital tools can automate, or at least streamline, targeting and personalization. You can easily hone in on your ideal prospect using LinkedIn’s sophisticated demographic and firmographic targeting tools to segment users by your key accounts and the job titles for your decision makers.

Account Based Marketing 40

Account Based Marketing ABM Top of Funnel Budget Programs 40

Engagio

DECEMBER 28, 2020

CEO at Marvel Marketers | LinkedIn. Folks are going to focus on optimizing existing tools and platforms. There will be more of an interest in platforms versus one-off tools. COO at LiveRamp B2B | LinkedIn. CMO at Uberflip | LinkedIn. Chief Marketing Officer at Sendoso | LinkedIn. CEO at LeadMD | LinkedIn.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. We have a saying at Demandbase that intent is the new lead , as explained by our VP of Sales Development, Jay Tuel, in his recent webinar. Personalization: It’s Not Just Jargon. percent to 10 percent. Intent Data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Engagio

JUNE 29, 2021

Pull out the much-reviled DOS-based quoting tool and who knows what might happen. The relationship data will come from your sales team (or sometimes, a software like LinkedIn). Also available through Demandbase.). There are several such groups, Demandbase being one of them. Yet something must change.

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

Marketing Insider Group

AUGUST 3, 2020

Sales teams should also try and pull insights (in-depth details about individuals) from their CRM activities – personal preferences such as they enjoy golfing on the weekends, or that it’s best to reach them through LinkedIn on weekends, and so on. Constantly educate sales and marketing teams, and provide them with apt resources and tools.

Account Based Marketing 339

Account Based Marketing ABM Top of Funnel Lead Ranking 339

Biznology

DECEMBER 5, 2014

Best of all, a number of new tools and tactics are now available to do the marketing job efficiently. At DMA14 in San Diego last month, I heard a fascinating talk by Mark Rentschler, marketing director at Makino, a large manufacturer of machine tools. Another approach, albeit less productive, is LinkedIn research.

B to B 80

B to B Banner Ads Banners Paid Search Agency 80

Content Standard

SEPTEMBER 19, 2016

LinkedIn can be a powerful marketing and lead generation tool, particularly for B2B marketers. But, without a strategy for analyzing your LinkedIn marketing efforts, it’s impossible to know whether you’re on the right track or whether you need to shift course. Are Your Posts Working?

Linkedin 40

Linkedin Paid Search Agency Planning B2B Thought Leadership 40

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

Engagio

JULY 29, 2021

Employed properly, Facebook can be a powerful tool for B2B marketing, but the results may take weeks or months to show. This is especially true of social media marketing, where the first step seems to be setting up accounts on the big four (Facebook, Twitter, LinkedIn and Instagram) regardless of whether your audience uses those platforms.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

KoMarketing Associates

SEPTEMBER 16, 2020

According to the DemandBase study cited above, “When asked what tools B2B companies can’t do ABM without, CRM (83%), Marketing Automation (73%), and LinkedIn (60%) rounded out the top three” tools most essential for success.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Directive Agency

MAY 20, 2020

Total Addressable Market (TAM) on LinkedIn. For SaaS companies, your TAM can be best defined in LinkedIn, as you can determine the exact number of people available to interact with, similar to ABM (account-based marketing). Determine your TAM by using tools such as LinkedIn Sales Navigator and LeadIQ. Our recommendation?

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Metadata

AUGUST 23, 2022

Instead, they recognize that the current B2B advertising landscape means marketers will need to choose multiple tools (as long as there’s no redundancy) to fully match the customer journey and maximize their return on advertising. We’d agree: all of these are important factors for any B2B marketer to consider as they evaluate tools.

Forrester 52

Forrester Lead Ranking Account Based Marketing ABM 52

ANNUITAS

OCTOBER 7, 2020

We all see our LinkedIn Profile stats, but is anyone changing behavior based on it? In some instances, these tools are just too niche (QR codes) or outdated (banner ads), but a few stand out as worthy of a second chance, just perhaps not as a stand-alone tactic. So, where do one-hit marketing wonders end up?

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

Martech

SEPTEMBER 24, 2021

An ABM strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company, and ABM tools automate many of the data and workflow processes that enable this approach. What ABM tools do. A wide variety of ABM tools are available to automate and execute ABM strategies. Data enrichment.

Account Based Marketing 123

Account Based Marketing Enterprise Management Work Management Paid Content 123

Lake One

OCTOBER 11, 2023

Generative AI tools can repurpose your message, automatically adapting it to a different audience. It can also be used to perfect an omnichannel strategy, tailoring the same content to a LinkedIn post or an email. Sales forecasting, pipeline analysis, and lead scoring can help sales and marketing spend their time more effectively.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

NuSpark Consulting

DECEMBER 18, 2011

Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID. You can capture contact info from Jigsaw and LinkedIn, and then easily contact those visitors or potential prospects. DemandBase has a similar structure.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Only B2B

JANUARY 9, 2023

Account-based marketing can be used to reach high value customers using Google Ads, Facebook, LinkedIn, and Instagram. Here are some scenarios when account-based marketing is most appropriate: Source: DemandBase. What tools will you use to do it? Recall the comparison between spear fishing and net fishing? .”

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

Smashmouth Marketing

AUGUST 23, 2013

Or use tools such as DemandBase to dynamically append data. Use tools such as HubSpot, your CRM, or other tracking systems to know how your company has interracted with the prospect in the past. Research the prospect on LinkedIn, Google, Social Sites. Know your history. The more you know, the warmer that lead.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Heinz Marketing

AUGUST 30, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching us live on YouTube, on LinkedIn, on Facebook, all the channels, thanks so much for joining us in the middle of your workday. Lots of great integrations with other enterprise tools you use as well.

Ideal Customer Profiles 113

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 113

Onalytica B2B

JULY 15, 2015

We have just built a new tool that allows you to find influencers using your latest blog or white paper. Demandbase. Demandbase. LinkedIn Marketing. It’s not about writing 10 articles a day, it’s about having a solid strategy and about solving your customers problems. We’re here to help! Rachel Foster.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

NuSpark Consulting

MARCH 17, 2012

My goal was to seek out the best of the best, repurpose each research chart into a custom chart using the tool located at www.icharts.net , and present the trends in an orderly fashion. 2011 B2B Website Demand Gen Survey Results, DemandBase/Focus.com. The research was comprehensive; and all had varying respondent demographics.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Directive Agency

FEBRUARY 4, 2022

Which tool(s) should I focus on? Oftentimes, the Marketing Operations team owns the marketing tech stack and ensures that all marketing tools are being used properly and that we’re getting ROI from those tools. The biggest tool in the trade is Salesforce (SFDC). What resources are available to help me?

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Directive Agency

JANUARY 9, 2019

Tactic #1: Make Waves on LinkedIn. If you have dabbled with LinkedIn previously, you may be on the verge of skipping this section. At Directive , we think and attack LinkedIn differently. All we need to do is re-think how we view LinkedIn. LinkedIn is not a lead generation platform, but a demand generation platform.

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Directive Agency

JANUARY 9, 2019

Tactic #1: Make Waves on LinkedIn. If you have dabbled with LinkedIn previously, you may be on the verge of skipping this section. At Directive , we think and attack LinkedIn differently. All we need to do is re-think how we view LinkedIn. LinkedIn is not a lead generation platform, but a demand generation platform.

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 8, 2019

Tactic #1: Make Waves on LinkedIn. If you have dabbled with LinkedIn previously, you may be on the verge of skipping this section. At Directive , we think and attack LinkedIn differently. All we need to do is re-think how we view LinkedIn. For the sake of time, we’ll solely look at DemandBase. Congratulations!

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

SWZD

SEPTEMBER 2, 2019

He also mentioned that customers using data analytics tools such as Tableau or Cognos are a good indicator of an ideal prospect. Business Intelligence staff, including those working with tools such as Cognos or Tableau, because they directly feel the business pain when the data warehouse is not performing. Social Media.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Account Based Marketing 48

Circle Studio

NOVEMBER 8, 2018

As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming. Major initiatives, efforts and tools that harness ? While there are thousands of tools available, not all of them are relevant for A/E/C marketers.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer. The days of social media being a B2C-only marketing tool are long gone.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

The ABM Agency

FEBRUARY 19, 2023

Additionally, you can use social listening tools to monitor conversations related to your industry and identify opportunities for engagement. A 1:many ABM strategy involves leveraging existing relationships, automation tools, and technology solutions to target multiple accounts at once.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Additionally, you can use social listening tools to monitor conversations related to your industry and identify opportunities for engagement. A 1:many ABM strategy involves leveraging existing relationships, automation tools, and technology solutions to target multiple accounts at once.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Content4Demand

NOVEMBER 13, 2018

He then added RainKing (now DiscoverOrg), LinkedIn, Wistia, SnapEngage and Chili Piper. Phase Three: Account-Based Marketing & Account-Based Advertising, Pull Marketing Strategies — This included Terminus, ON24, Demandbase and Cision. There are great tools out there, but they start to add up. Don’t operate in a vacuum.

Enterprise Management 54

Enterprise Management Work Management Marketing Management Marketing Automation Services 54

SmartBug Media

NOVEMBER 21, 2022

The tools that are best for you depend on the CRM you use because there are quite a few plug-ins and integrations that streamline account mapping in your CRM. Some common tools include: Revegy. Org chart building tools, like Google Slides or Miro , that can help organize and map accounts. Email Marketing Tools.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Biznology

MAY 29, 2013

So don’t squander the opportunity to turn your website into a lead generation tool. You can do a look-up by hand, or use automated processes from such providers as NetFactor and Demandbase Real-Time Identification. If you make the effort, your website can be a productive source of high quality, low cost leads for our sales force.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80