Engagio

JUNE 29, 2021

The relationship data will come from your sales team (or sometimes, a software like LinkedIn). The fit data will come from a scoring model that you either develop yourself (a fitness rating system of 1-5 stars is enough to begin) or obtain through a platform like Demandbase, which calculates it for you using machine learning.

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

Engagio

SEPTEMBER 16, 2021

So we’ve had to get creative with video and LinkedIn posts and have been getting personal with our more important, top-tier prospects to get their attention (in a good way). At Demandbase, we have a top 5 that our AEs, SDRs, Marketing, and leadership all get behind to close. Leverage Demandbase Insights for outbound strategy.

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

DemandBase

JANUARY 15, 2019

Here at Demandbase, we enjoyed a particularly successful approach to solving these prospecting challenges. For each account, an SDR combs through LinkedIn to identify likely contacts and uses search engines to find information they can use to start a conversation. Equip your sales reps with the Demandbase Conversion Solution.

Efficiency 49

Efficiency DemandBase Personalization Account Based Marketing 49

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

KoMarketing Associates

MAY 1, 2019

DemandGen, Content4Demand, DemandBase and Salesforce Pardot recently came together to conduct the “2019 Demand Generation Benchmark Survey” to see how marketers’ budgets are lining up with their top objectives. Sales and Marketing Continue to Close the Gap.

Customer Surveys 150

Customer Surveys Demand DemandBase Demand Generation 150

DemandBase

AUGUST 10, 2020

It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. I am arguing here that it is not complex at all—our prospects are either purchasing, or they’re not. Angel Harley. The post Two Truths.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

DemandBase

AUGUST 21, 2020

The Demandbase team has achieved considerably higher results from personalized outreach than with generic blasting. Offer “extreme value” at every touchpoint, per TOPO’s guidance, that prospects can’t resist. At Demandbase, we strive in many ways to ensure that we meet the high standard of Sales and Marketing unification.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

DemandBase

MARCH 23, 2020

After only a couple of weeks, LinkedIn, Twitter and other channels are rife with examples of poorly worded or poorly timed campaigns. At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. So, how should B2B marketers operate in this new reality?

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Jesse Darsinos did an excellent job covering the basics of 1:1 sales outreach and humanizing the sales process for top prospects in his recent blog post. Prospecting gold mine? percent to 10 percent.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

DemandBase

APRIL 23, 2020

When the COVID-19 crisis hit, my team and I at Demandbase were catapulted into unchartered territory. I quickly realized that we weren’t (and, if I’m being completely honest: I wasn’t) being sensitive enough to what our prospects, customers, and colleagues were dealing with. Especially to cold prospects. We weren’t alone.

Peer-to-peer 78

Peer-to-peer DemandBase Effectiveness Personalization 78

Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). All those crappy eBooks, product-led campaign dross and ‘I just wanted to follow up my email last week’ carpet bombing have alienated most prospects. Prospects are not reading much of that content. That Jon Miller.

Sales Management 76

Sales Management Top of Funnel Work Management Brand Identity 76

DemandBase

JULY 24, 2020

In 2019, I decided to become a certified ABM expert by completing the Demandbase ABM Certification program. Once I grasped the opportunities of ABM, I dove headlong into becoming an expert, enter the Demandbase ABM Certification program. The 2019 ABM Innovation Summit is where my certification journey began.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Peer-to-peer 52

Engagio

OCTOBER 18, 2023

There are multiple advantages to using SDRs, including: More consistent, faster, and better quality follow-up on prospect interest More cost effective for less expensive people to take on some of the work Better tracking and analytics Talent development for sales Like all functions, sales development is evolving. It’s about working smarter.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. As marketers sheltered in place by the current ordinances, not only are we separated from each other, but we’re also isolated from our target audiences of customers and prospects.

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

Engagio

MAY 3, 2021

Andreessen talked about the companies that are winning — Apple, Netflix, LinkedIn, Amazon, Google, etc. — All this amazing data comes together as the new Demandbase Data Cloud, a ‘one-stop-shop’ solution for all five critical components of B2B data — firmographics, technographics, intent, account identification, and contacts.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

DemandBase

AUGUST 5, 2020

Recently, Megan Anderson Vasquez was promoted to Vice President of Customer Success at Demandbase. Beth Tiltges, Director of Field & Customer Marketing at Demandbase, notes, “I have worked with Megan for close to six years, and she is the epitome of a true business partner. I’ve been at Demandbase for about six years.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52

Heinz Marketing

SEPTEMBER 30, 2022

These tools allow prospects to engage with your business through content, ads, a sales representative, your website, etc. . These tools help you capture the attention of prospects. Finally Identification – these tools identify prospect accounts and targets within your target audience or ideal customer profile (ICP). .

Ideal Customer Profiles 108

Ideal Customer Profiles Work Management Planning Marketing Automation Services 108

Engagio

DECEMBER 28, 2020

CEO at Marvel Marketers | LinkedIn. A few ideas for folks to try: tactile marketing automation coined by our friends PFL, physical direct mail accompanying video calls like that of Demandbase’s great launch party, and video challenges like we did here internally Marvel Marketers. COO at LiveRamp B2B | LinkedIn.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Only B2B

JANUARY 9, 2023

As you prepare this event, work with the sales team to identify the most important prospects. Account-based marketing can be used to reach high value customers using Google Ads, Facebook, LinkedIn, and Instagram. Here are some scenarios when account-based marketing is most appropriate: Source: DemandBase. Easy to Measure ROI.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

PathFactory

MAY 3, 2022

You’ve likely seen the social commentary shared across LinkedIn. Companies can shorten sales cycles by having prospects onboard and educate themselves. Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory. You may have seen the recent articles and blog posts.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

TrustRadius Marketing

OCTOBER 3, 2022

By collecting and analyzing downstream intent data, brands can draw conclusions about prospective customers’ purchase intentions. Intent data gives all parties actionable insights into which prospects and/or customers to prioritize in their outreach. Understand purchase intent. Integrate seamlessly.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Lake One

OCTOBER 11, 2023

AI in B2B sales and marketing has made significant strides recently, helping marketers and sales teams narrow down leads, segment customer lists into finer detail, and plan campaigns that speak directly to prospects. They won’t waste their efforts trying to convince a lukewarm prospect to jump into a top-tier package.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Engagio

JULY 19, 2021

To help modern marketers fully grasp and leverage this revolutionary concept, Demandbase CMO and ABM pioneer Jon Miller has penned The Clear and Complete Guide to Account-Based Experience , which offers a comprehensive practical blueprint for activating ABX. If you’re not connecting with prospects at a moment where they are ready to.

Account Based Marketing 77

Account Based Marketing Marketing Analytics Tools Paid Search Agency Top of Funnel 77

Customer Experience Matrix

OCTOBER 15, 2015

But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator. Rather, it finds prospects who are not yet on the marketer’s own list by scanning ad exchanges for promising individuals.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Adobe Experience Cloud Blog

JANUARY 7, 2020

First, we use Mintigo to generate an account fit score for all of the prospects in our database. This usually involves a heavy amount of budget on LinkedIn Ads, since LinkedIn can run ads to specific accounts. In addition to LinkedIn, we also use Demandbase for display advertising.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

KoMarketing Associates

SEPTEMBER 16, 2020

In “one to one” ABM, the program may only target 10-50 prospects. According to the DemandBase study cited above, “When asked what tools B2B companies can’t do ABM without, CRM (83%), Marketing Automation (73%), and LinkedIn (60%) rounded out the top three” tools most essential for success.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

ANNUITAS

OCTOBER 7, 2020

We all see our LinkedIn Profile stats, but is anyone changing behavior based on it? In what could be called in classic early 2000’s style, ‘Customization Gone Wild,’ portals burst onto the scene with options for marketers to create a custom experience for customers or high value prospects.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

NuSpark Consulting

DECEMBER 18, 2011

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID. DemandBase has a similar structure.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Engagio

NOVEMBER 19, 2020

You can find this information from a variety of sources, including annual reports, LinkedIn, and third-party data vendors such as Dun & Bradstreet and Leadspace. For example, if you provide marketing technology, knowing what a prospect uses for marketing automation or their CRM might impact their candidacy for your solution.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Smashmouth Marketing

AUGUST 23, 2013

In the world of sales, selling doesn''t start until a conversation starts with the prospect. The prospect is typically educated more than an outbound generated lead, they are thinking about the topic that your product or service addresses, and the time is fresh to start the conversation. Know your history. Create great content.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Heinz Marketing

AUGUST 30, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching us live on YouTube, on LinkedIn, on Facebook, all the channels, thanks so much for joining us in the middle of your workday. By Matt Heinz , President of Heinz Marketing. Check them out.

Ideal Customer Profiles 113

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 113

Walker Sands

JULY 23, 2019

With ABM, your sales and marketing efforts deliver highly customized content to a small number of very high-value prospects. You can easily hone in on your ideal prospect using LinkedIn’s sophisticated demographic and firmographic targeting tools to segment users by your key accounts and the job titles for your decision makers.

Account Based Marketing 40

Account Based Marketing ABM Top of Funnel Budget Programs 40

Directive Agency

JANUARY 9, 2019

Tactic #1: Make Waves on LinkedIn. If you have dabbled with LinkedIn previously, you may be on the verge of skipping this section. At Directive , we think and attack LinkedIn differently. All we need to do is re-think how we view LinkedIn. LinkedIn is not a lead generation platform, but a demand generation platform.

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

NuSpark Consulting

MARCH 17, 2012

Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. 2011 B2B Website Demand Gen Survey Results, DemandBase/Focus.com. B2B Content Marketing Trends, B2B Technology Marketing Community on LinkedIn , Holger Schulze. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Directive Agency

JANUARY 9, 2019

Tactic #1: Make Waves on LinkedIn. If you have dabbled with LinkedIn previously, you may be on the verge of skipping this section. At Directive , we think and attack LinkedIn differently. All we need to do is re-think how we view LinkedIn. LinkedIn is not a lead generation platform, but a demand generation platform.

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 8, 2019

Tactic #1: Make Waves on LinkedIn. If you have dabbled with LinkedIn previously, you may be on the verge of skipping this section. At Directive , we think and attack LinkedIn differently. All we need to do is re-think how we view LinkedIn. For the sake of time, we’ll solely look at DemandBase. How does it work?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40