Only B2B

OCTOBER 13, 2021

We’ve all seen how difficult and time-consuming it can be to lead customers through your sales pipeline. Finding quality leads might feel like a never-ending task. A percentage of the leads you discover will always fall out of the pipeline along the way. Demandbase. In this case, intent data can be useful.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Martech

JULY 14, 2022

The vendors respond. A great number of ABM vendors provide everything from all-in-one platforms to enable ABM strategies, to adjacent services like data enrichment, identity resolution, analytics, and interaction management/orchestration to B2B marketers ramping up their programs. Rich, MRP, Madison Logic, Terminus and more.

Account Based Marketing 114

Account Based Marketing Enterprise Management Work Management Marketing Management 114

Engagio

APRIL 12, 2024

This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Happy and satisfied customers lead to loyalty and retention. Consistent, meaningful interactions lead to a deeper understanding of your customers’ evolving business challenges and objectives. Know the customer.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Engagio

OCTOBER 11, 2021

Marketing Automation had the Marketing department focused on driving leads but Sales was still focused on selling to accounts. Demandbase has since expanded the definition of ABM beyond just “M” for Marketing to ABX, Account-Based Experience, to address the full customer lifecycle — from awareness to purchase to retention and expansion.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

DemandBase

MARCH 23, 2020

Maybe this will lead to a meeting to discuss how your products or services can help. At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. Many other vendors are doing the same. Either way, you are setting yourself up for success in the long term.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Customer Experience Matrix

SEPTEMBER 3, 2018

In a Demandbase study , 60% of respondents said that GDPR was forcing a change in their global privacy approach. And 44% of marketers told Trusted Media Brands that they expected GDPR would lead to more use of first party data vs. cookies. Marketers say they're acting on these concerns by cutting back on use of third party data.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Top Rank Marketing

NOVEMBER 15, 2023

With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report , there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology executives.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Engagio

MAY 3, 2021

But starting in the mid-2000s, companies began to use data to help prioritize time on the hottest leads (e.g., lead scoring). And about a decade later, predictive analytics came on the scene: first to score leads, and later to help companies identify the best targets for their account-based efforts. The answer is simple.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

Engagio

OCTOBER 18, 2023

It’s a strategy that emphasizes connecting with multiple high-value contacts instead of individual leads. There are many reasons to adopt an account-based approach over the traditional lead-focused one: Sales reps focus on accounts, not leads, so SDRs should also. I love the look and feel of Demandbase.”

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

DemandBase

MARCH 27, 2020

So what can I tell you about a day in the life of a VP of Marketing at Demandbase? Not only have marketing leaders got a seat at the revenue table, but our data is often one of the leading indicators of a company’s overall health. The post VP of Marketing: A Day In The Life appeared first on Account-Based Marketing – Demandbase.

Work Management 64

Work Management Marketing Management DemandBase Account Based Marketing 64

Engagio

MAY 14, 2021

Personally, I avoid putting accurate information onto a form since I know it’ll just lead to unwanted emails and phone calls. Gartner research finds that B2B buyers spend only 17 percent of the buying process meeting with potential vendors — which gets shared across multiple vendors.

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

Engagio

AUGUST 23, 2021

The fact that B2B buyers have emotions means that no matter how disciplined a buying process is, they will use emotionally driven heuristics to simplify these complex decisions — often choosing the vendor that seems “safest.” In fact, whether the buyer realizes it or not, the decision is often made long before the buying process is completed.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

PureB2B

MAY 8, 2019

Demandbase is one of the leaders in this space, their entire focus is built on helping marketers identify the buyers that are showing the highest levels of engagement. Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle. We have seen entire companies build their stories on this model.

Account Based Marketing 62

Account Based Marketing ABM DemandBase Demand Generation 62

Martech

OCTOBER 1, 2021

Yes, maybe it needs to record deal closings, but the process that leads up to that should take place largely elsewhere — in sales enablement tools which sit on top of the CRM, in something like Oracle’s new Fusion Marketing offering, or -— according to Terminus -— in a CDP. The reasons? There are two things to pay attention to here.

Marketing Attribution 104

Marketing Attribution Marketing Automation Services Allocation InsideView 104

ClickZ

JULY 3, 2019

Let’s take a look at ABM’s development leading up to this point to understand what’s next for the category. It piqued both marketers and vendors’ curiosity in ABM. Meanwhile, vendors and venture capitalists saw this budding excitement and began to invest heavily in all things ABM. Source: Demandbase. The next phase.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

PathFactory

MAY 3, 2022

Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory. Marketing no longer generates a lead and throws it over the proverbial wall to sales without context – that’s not going to generate revenue and make the company successful. Our reason?

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Martech

MARCH 18, 2022

When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. Using LeanData’s lead-to-account matching data for attribution purposes made sense. Every lead contact will be associated to an account.

Marketing Attribution 115

Marketing Attribution Multi-Touch Attribution Full Circle Insights Lead Ranking 115

Customer Experience Matrix

OCTOBER 15, 2015

The new funding is certainly impressive, although the record for a B2B predictive marketing vendor is apparently InsideSales’ $100 million Series C in April 2014. But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

ANNUITAS

DECEMBER 20, 2018

Forbes noted that ABM is becoming more doable with advancements in artificial intelligence, which leads us to our next point: #2: MarTech: Personalization. When a lead visits a website, content will be served up based on their persona, position in the buying journey, and projected solution areas of interest.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

PureB2B

MAY 8, 2019

Demandbase is one of the leaders in this space, their entire focus is built on helping marketers identify the buyers that are showing the highest levels of engagement. Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle. We have seen entire companies build their stories on this model.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Demand Generation 52

Martech

MAY 10, 2022

This required a complete shift in culture, moving away from marketing metrics that focused on leads to metrics that focused on improving reach and engagement with in-market accounts. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey.

Buying Cycle 84

Buying Cycle Intent Ideal Customer Profiles Planning 84

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Rev

MAY 21, 2018

Ideally, you are using this intent data, among other things, as an input to your lead scoring model. . Cost per click multiplied by the small percentage of people who fill out your lead form and multiplied again by the small number of people who convert into a customer. The Truth Intent Vendors Don’t Want to Talk About.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Martech

MARCH 10, 2022

Pro tip: Before I go deeper, instead of looking at an ABM program as a lead scoring initiative, it’s best to shift to a mindset where you look at ABM as a sales intelligence initiative. 62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content. Terminus, Demandbase).

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

Customer Experience Matrix

AUGUST 8, 2015

Search queries are an obvious indicator of intent, but search engine vendors don’t sell lists based on query terms because they’d rather sell you ads based on those terms. But I’m including it here because so many retargeting vendors describe their products in terms of intent. It’s tempting just treat intent-based lists as sales leads.

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Hubspot

DECEMBER 23, 2022

HubSpot’s 2022 Sales Strategy Survey found that 18% of salespeople cite a lack of high-quality leads as their top challenge. Your team may also struggle to find high-caliber prospects, which results in low-quality leads. Sales prospecting software solves both of these problems by helping salespeople find, qualify, and prioritize leads.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. The IP addresses of people browsing that site is collected by vendors like Bombora and Big Willow. For example, when someone visits the product overview page their lead score will increase by 5.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

PathFactory

MAY 2, 2022

Having the knowledge of exactly what content was searched for and consumed by a specific contact or account helps qualify a lead and have intelligent conversations.”. “Considering the sales teams’ interaction with a prospect makes up approximately five percent of the total pipeline time, it’s imperative for the sales rep to make that count.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

FunnelEnvy

MARCH 16, 2020

There are however a number of vendors that sell firmographic data that can deliver this information even for anonymous traffic. This is possible because every web request must contain the source IP address and these vendors have mapped many (though far from all!) Firmographic Vendor Considerations. of them to specific accounts.

Traffic 57

Traffic Effectiveness Marketing Websites Personalization 57

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Lead scoring is useful for leveraging intent data in an ABM program. It’s not just industry tactics and technologies that are changing. Integrate seamlessly.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Engagio

NOVEMBER 19, 2020

It’s the lead domino that will create a cascade of positive outcomes through the entire sales process. We recommend that Marketing own and lead this exercise, as they are likely the team that’s most familiar and comfortable with the role. An ABM platform like Demandbase. But Account-Based Marketing is different. Web analytics.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Content4Demand

OCTOBER 6, 2021

Marketing will take the lead to create and launch digitally rich and value-based journeys across the entire customer lifecycle. Third-party data from vendors like Bombora, Demandbase, 6sense and Metadata.io While direct sales teams will still play an important role, revenue organizations will operate in a hybrid model.

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

DemandBase

OCTOBER 10, 2018

Or if you are a self-paced learner, Demandbase now offers online versions of our Foundations and Advanced-level ABM Certifications. This can lead to budget waste, not to mention the scattering of data across multiple platforms, and consequently, operational inefficiencies. Set the intention to get yourself educated.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

LeadSloth

MARCH 22, 2009

In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. My first reaction was: no way, you should not want to do without any type of marketing automation system (for simplicity sake, I use this term as synonymous to demand generation and lead management ).

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. This is especially common for vendors that only give surging intent. He expects intent data to play a vital role in the future of B2B content.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98