Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups. Clever folks.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. Meet Demandbase Piper Earlier this month, we rolled out the red carpet for the Demandbase Piper B2B DSP — the new name for our proprietary B2B ad tech.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Engagio

OCTOBER 11, 2021

When I first got started in software, it was at a company called e.piphany which specialized in what was then called Campaign Management. Campaign Management software automated the process of sending out campaigns — primarily direct mail at that time and then email. But, we’ve started to notice some changes in the market.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Heinz Marketing

MARCH 8, 2018

In that vein, we started our own series asking several leading business leaders and sales experts (including but not limited to Anthony Iannarino , Dave Brock and Trish Bertuzzi. This week I’m thrilled to feature Stephanie Thomas , senior field marketing manager for Demandbase. What apps/software/tools can’t you live without?

Work Management 73

Work Management DemandBase Marketing Management Planning 73

Engagio

MAY 3, 2021

It’s been almost 10 years since Marc Andreessen proclaimed that “ Software is eating the world.” Back then, he claimed that we were undergoing a broad technological and economic shift in which software companies were poised to take over large swathes of the economy. and pointed out these are really software companies.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

ClickZ

JUNE 15, 2020

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. AI offers several powerful functionalities within in ABM platforms to facilitate selling.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Launch Marketing

APRIL 20, 2022

jonmiller Jon Miller Chief Marketing Officer, Demandbase . As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. Rand Fishkin is co-founder and CEO of audience research software startup, Spark Toro.

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Martech

JANUARY 21, 2022

For starters, once you have determined that ABM software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the ABM capabilities you currently have, those that you would like to have and those that you can’t live without. Click here to download!

Account Based Marketing 116

Account Based Marketing Marketing Automation Services Marketing Management Vendors 116

Valasys

OCTOBER 5, 2018

For the minority who are not aware of what Eloqua is, Eloqua is a Software as a Service (SaaS) platform for marketing automation that is offered by Oracle and that manages marketing campaigns and sales lead generation for B2B marketers and organizations.

Eloqua 76

Eloqua Lead Gen Marketing Automation Services Paid Search Agency 76

Hubspot

DECEMBER 23, 2022

From software that leverages your partner ecosystem to prospect databases, every tool on this list can help you fill your sales pipeline. Unlike manual prospecting, sales prospecting software allows you to quickly identify potential customers. In fact, 26% of salespeople only get between 1 to 10 new leads a week. Image Source.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Engagio

AUGUST 17, 2021

Sales intelligence has been around for a couple of decades, but its power is often overlooked because of that very fact; it’s not the shiny new software in the tech toolbox. As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances.

InsideView 71

InsideView DemandBase First-Mover Advantage B2B Thought Leadership 71

Engagio

JUNE 29, 2021

The relationship data will come from your sales team (or sometimes, a software like LinkedIn). The fit data will come from a scoring model that you either develop yourself (a fitness rating system of 1-5 stars is enough to begin) or obtain through a platform like Demandbase, which calculates it for you using machine learning.

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

Top Rank Marketing

NOVEMBER 15, 2023

With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report , there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology executives.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

Lake One

OCTOBER 11, 2023

AI in B2B sales and marketing has made significant strides recently, helping marketers and sales teams narrow down leads, segment customer lists into finer detail, and plan campaigns that speak directly to prospects. Sales forecasting, pipeline analysis, and lead scoring can help sales and marketing spend their time more effectively.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

NuSpark Consulting

APRIL 13, 2012

Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. This area is one of the most crucial, but often misunderstood elements of lead generation.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Rollworks

DECEMBER 14, 2021

The more B2B leads you attract, the larger the ROI, right? Bringing in more leads isn’t always beneficial, but bringing in the right leads is. ABM and Leads. Make your leads more likely to convert. Increase your lead’s engagement. Get more leads and opps. ABM brings a higher ROI.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Outgrow

FEBRUARY 4, 2022

Based on the searches, one can gauge the intent behind it and whether it will lead to a specific action. . Lead magnets. It is a relevant lead magnet for them to have on their website. Moreover, it generated 87,381 qualified leads and lots of intent data to understand their prospects and leads better. .

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

Engagio

SEPTEMBER 23, 2021

The new-age Marketing executive must help lead the company’s efforts toward organic sales expansion opportunities through data-driven insights about customers and what drives buying behavior. . They can also lead an entire organization, as they are intelligent decision-makers aware of what works best for organizational success.

Work Management 71

Work Management Marketing Management Advertising Agencies Planning 71

PathFactory

MAY 3, 2022

by Dave Kellogg, advisor, director, consultant, angel investor, and blogger focused on Enterprise software startups. Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory. The second is a direct response blog post, “ Traditional B2B Sales is Dead, Long Live the UCE? ”

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Marketing Insider Group

JULY 1, 2020

They didn’t have the content, stories and messaging to show how building for 30 software points only seeing 5-8% of the entire picture is leading to missed details and requirements as there’s no visibility into pipelines, growth plans, customer-driven needs, and current/future operational bottlenecks.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Directive Agency

MAY 20, 2020

For example, if you are a log management software company, your TAM is any business that digests data. Create your TAM in LinkedIn by setting an audience that targets specific businesses and job titles, effectively targeting your potential lead, and build ads off that audience. Let’s build out a scenario. Referral traffic. Directories.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

6sense

OCTOBER 1, 2021

Demandbase CMO Jon Miller and G2 CMO Amanda Malko were also on the panel. As the commercial availability of intent data and AI has exponentially increased in recent years, comprehensive ABM platforms have risen to the challenge, Demandbase’s Jon Miller said. . Here are five key takeaways from the event: 1.

Account Based Marketing 62

Account Based Marketing ABM CMO DemandBase 62

ANNUITAS

DECEMBER 20, 2018

Forbes noted that ABM is becoming more doable with advancements in artificial intelligence, which leads us to our next point: #2: MarTech: Personalization. When a lead visits a website, content will be served up based on their persona, position in the buying journey, and projected solution areas of interest.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Full Circle Insights

SEPTEMBER 12, 2022

By personalizing the approach to specific accounts, companies using ABM show their prospects that they understand the challenges they’re facing, which increases engagement and leads to more sales. Aligning sales and marketing is about more than having happy team members– it also leads to a more consistent customer experience.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Metadata

MARCH 25, 2021

Why We Needed Software I knew we would need to find a solution to become hyper-targeted towards each of our ICPs, while also leveraging insights from our CRM to ensure the right message was reaching the right persona at the right time. I just found it to be critical software for us, and hope this helps others as well. .

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59

Conversica

JANUARY 8, 2020

If context is key to unlocking new opportunities, then B2B sellers need to prioritize tools and methodologies that extract, leverage and prioritize context during conversations with leads. The Demand Unit Waterfall, developed by SiriusDecisions , is a lead management framework focused on Account-Based Marketing (ABM).

Marketing AI 81

Marketing AI Demand Sales Qualified Leads Ideal Customer Profiles 81

Metadata

MARCH 26, 2021

Why We Needed Software I knew we would need to find a solution to become hyper-targeted towards each of our ICPs, while also leveraging insights from our CRM to ensure the right message was reaching the right persona at the right time. I just found it to be critical software for us, and hope this helps others as well. .

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

Metadata

FEBRUARY 21, 2023

Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. Sydney’s extensive global experience includes championing heroic marketing and sales software applications and aligning teams to communicate and collaborate effectively. Uh…no!

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Onalytica B2B

JULY 15, 2015

Act-On Software, Inc. Demandbase. Demandbase. Lead Forensics. We also build some very cool software to manage all of these influencers. francoismat. Francois Mathieu. ActOnSoftware. CopywriterTO. Rachel Foster. JasonMillerCA. Jason A Miller. Demand Gen Report. bbstrategies. BlueBird Strategies. LeadForensics.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

PathFactory

MAY 2, 2022

Having the knowledge of exactly what content was searched for and consumed by a specific contact or account helps qualify a lead and have intelligent conversations.”. “Considering the sales teams’ interaction with a prospect makes up approximately five percent of the total pipeline time, it’s imperative for the sales rep to make that count.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Adobe Experience Cloud Blog

JANUARY 7, 2020

Because of the bigger deal sizes and longer sales cycle, we have found that a focused, ABM approach leads to better performance of our marketing department. In addition to LinkedIn, we also use Demandbase for display advertising. Campaigns – advertising for any campaigns that we might be running in the market such as events.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

DemandBase

MARCH 1, 2019

Marketo—one of the leading providers of marketing automation software— offers the following : 80% of marketers who track ROI say that ABM outperforms other marketing strategies, often significantly. The post How Account-Based Marketing Can Boost Sales Enablement in Your Company appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 74

Account Based Marketing Top of Funnel Paid Search Agency Companies 74

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Engagio

DECEMBER 28, 2020

A few ideas for folks to try: tactile marketing automation coined by our friends PFL, physical direct mail accompanying video calls like that of Demandbase’s great launch party, and video challenges like we did here internally Marvel Marketers. Chief Product Officer at Demandbase | LinkedIn. Pieter De Temmerman. Randy Frisch.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Digital B2B Marketing

OCTOBER 2, 2012

The “more read our stuff” chart is in nearly every major media kit in one form or another and every day it leads marketers astray. Both Bizo and Demandbase offer this solution. If you are advertising in related context, such as promoting an enterprise software solution on CIO.com, it is a small change.

Advertisements 100

Advertisements Advertising DemandBase CRM 100