The Account-Based Revolution: From Origins to AI-Driven Futures
Engagio
NOVEMBER 14, 2023
This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.
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