Webbiquity

FEBRUARY 22, 2022

It is More About Branding than Lead Generation. On the other hand, while 69% of marketers count on influencers to drive new leads, just 43% of influencers say they are helping with this. When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen? Source: Onalytica. Source: Onalytica.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Webbiquity

JUNE 17, 2014

7 Tactics that Are Working for B2B Lead Generation Today by CustomerThink. The Myth of the Infinite Selling Universe by DemandBase. It costs more for salespeople to spend more time following up with more leads. It costs more for salespeople to spend more time following up with more leads.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

Webbiquity

JUNE 14, 2011

Use data–intuition often leads down the wrong path. • Greg Ott , Demandbase. Much of his presentation reflected, indirectly, the capabilities of the Demandbase tool. Online sources provide 50% of all B2B leads now (sounds low to me) and that figure is projected to rise to 70% within two years. Buy his new book !

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100