Vidyard

SEPTEMBER 22, 2015

Satya talked about everything from the cultural shift he’s been leading at Microsoft over the last year and a half, and even demoed upcoming products like Katana Analytics and Microsoft Office for iPhone. One of the most memorable was a Wednesday keynote from Microsoft CEO, Satya Nadella. The week was also scattered with periods of fun!

Video Marketing 95

Video Marketing Advertising Agencies Paid Search Agency DemandBase 95

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. Here’s some of the big take-aways we learned at MME 2015: 1.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Vidyard

DECEMBER 16, 2015

For the past decade, B2B marketing has mostly been exemplified by lead generation. Vendors use social media, SEO, and marketing automation to draw traffic to their site, capture contact info, and nurture contacts into qualified leads. But it has its weaknesses. According to CEB, the average B2B purchase now requires 5.4 signatures. .

Account Based Marketing 50

Account Based Marketing Enterprise Management Marketing Management Top of Funnel 50

Vidyard

JUNE 14, 2016

This happens because all marketers have been stuck in the lead generation mindset for so long. But when we target those individual leads and not a company at large, we’re: not accounting for the fact that decisions are not made by one, single person at any company, and. We all just need more and more (and more!)

Account Based Marketing 50

Account Based Marketing ABM Paid Search Agency Marketing Automation Services 50

Vidyard

MAY 28, 2020

For instance, with a Vidyard link, you can track leads that watched , how much they watched, and score them accordingly. The tradeoff of being able to capture leads and move them through a buyer journey often outweighs a little extra reach. As the aphorism goes, if you can’t measure it, you can’t manage it. Click the menu icon.

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

Vidyard

JANUARY 19, 2016

Cancel your contracts with ABM vendors, and go back to the basics of old-fashioned lead generation. Here are some other functional areas to consider: Lead identification tools (contact data). Again, your CRM/marketing automation suite should help a lot here, provided you can assign multiple lead profiles to the same opportunity.

Account Based Marketing 50

Account Based Marketing Work Management Marketing Management Marketing Automation Services 50

Vidyard

JULY 17, 2014

On top of that, you’re able to collect lead data from the minute people register! Purely building a lead database may involve partnering with a high-profile speaker to increase the signup rate. Over 700 qualified new leads and 16 new opportunities in the pipeline. According to ON24, 5.8

Webinar Metrics 54

Webinar Metrics Practices Effectiveness Best Practices 54