Hubspot

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Engagio

JANUARY 14, 2021

In our ABM Master Class Sales Secrets for Pipeline Hyper-Growth , we shared some of our best-kept secrets on how to prioritize prospects to smash revenue growth. Before sending that email or picking up the phone, we need to ask ourselves: Why am I reaching out to this prospect? How to prioritize your best prospects.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

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DemandBase Account Based Marketing Acquisitions ABM 52

PureB2B

MAY 1, 2019

Provides B2B technology companies with unparalleled lead generation solutions enriched with comprehensive intent data-layering. PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM).

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DemandBase Intent Data Lead Generation Intent 48

Engagio

JUNE 29, 2021

The fit data will come from a scoring model that you either develop yourself (a fitness rating system of 1-5 stars is enough to begin) or obtain through a platform like Demandbase, which calculates it for you using machine learning. Also available through Demandbase.). There are several such groups, Demandbase being one of them.

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. account identifi A continued factor in our success: The stable improvement of our target account identification Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7 consumers).

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DemandBase Lead Ranking Vendors Comparison 62

DemandBase

JUNE 18, 2020

at the beginning of an email may be exciting to you, it surely isn’t to the prospective reader. About the author: Jesse Darsinos is a sales professional at Demandbase with a focus on enterprise technology companies. While proclaiming “Hope all is well!” It’s time to say hello to the age of humanization.

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Process DemandBase Account Based Marketing Wikipedia 90

Oktopost

JUNE 20, 2022

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. This week on Behind the Post, host Olivia Messina asks Caitlin Doyle , Social Media Manager at Demandbase all the right questions. If you’ve spent anytime scrolling a Demandbase feed, you’ve seen their fun, fresh, and engaging social presence.

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DemandBase Youtube Social Media Top of Funnel 125

Contently

JANUARY 31, 2023

The next step after understanding what the customer thinks today is to predict where those sentiments will lead them tomorrow. It can also analyze the behavior of prospects in your target market to predict when they have started looking for a solution like yours. Content personalization solutions include PathFactory and On24.

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Marketing AI Paid Search Agency Content Marketing Planning 132

Only B2B

JULY 28, 2023

Account-Based Marketing (ABM) has emerged as a powerful strategy to target and engage high-value accounts, resulting in Marketing Qualified Leads (MQLs). Unlike traditional marketing approaches, ABM focuses on individual accounts, personalizing campaigns and content to resonate with specific prospects.

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Marketing Qualified Leads Account Based Marketing Lead Ranking Sales Qualified Leads 62

Convince & Convert

FEBRUARY 9, 2024

One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. We need better leads.”

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Deliverability Ad Frequency DemandBase Paid Search Agency 129

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

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DemandBase Lead Scoring Lead Ranking Jigsaw 120

Engagio

APRIL 12, 2024

This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Happy and satisfied customers lead to loyalty and retention. Consistent, meaningful interactions lead to a deeper understanding of your customers’ evolving business challenges and objectives.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Engagio

DECEMBER 9, 2020

When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. The leads you end up sending off to your SDR team will be more qualified and therefore boost productivity. That’s music to our ears at Demandbase. And it’s not leads. Personalize brand experiences on digital.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups. Clever folks.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. Do you see more marketers shifting toward ABM?

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Only B2B

OCTOBER 13, 2021

We’ve all seen how difficult and time-consuming it can be to lead customers through your sales pipeline. Finding quality leads might feel like a never-ending task. A percentage of the leads you discover will always fall out of the pipeline along the way. Demandbase. In this case, intent data can be useful.

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Intent Data Intent Enterprise Management Work Management 118

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

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DemandBase Account Based Marketing Personalization ABM 43

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. These leads are perfect for your sales team because they’re already hot! Demandbase. What Is Intent Data?

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Intent Data Intent DemandBase Account Based Marketing 98

Engagio

JULY 6, 2023

@demandbase Ramp up your 2023 ad strategy! Another approach is to use targeted messaging that speaks directly to each prospect’s pain points and goals. Harness the Power of Intent Intent-based advertising involves targeting prospects based on their demonstrated interest in your product or service.

ROI 71

ROI Ads Allocation DemandBase 71

DemandBase

MAY 7, 2020

Dear Sales Friend, Once, It was all about the form fill for lead generation. My entire universe once revolved around “the lead.” Back then, sales reps lived and died by the lead. We would tell ourselves that however hard it was to chase a lead, at least it beat cold calling. The days of qualifying leads are over!

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. ‘intent’ acknowledges this essential aspect of marketing.

Account Based Marketing 62

Account Based Marketing Marketing AI Webinar Metrics Marketing Strategy 62

Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. This global offering allows marketers to boost registration and engage prospects before, during and after live virtual events. Why we care. Building on video.

Linkedin 65

Linkedin Paid Search Agency Ads Campaigns 65

KoMarketing Associates

MAY 1, 2019

As marketers’ budgets fluctuate with changing demands, new research suggests that they are focused more on lead generation, as well as sales and marketing alignment to achieve their primary goals. Sales and Marketing Continue to Close the Gap. Additionally, top sales performers have a stronger relationship with their marketing team members.

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Customer Surveys Demand DemandBase Demand Generation 150

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Jesse Darsinos did an excellent job covering the basics of 1:1 sales outreach and humanizing the sales process for top prospects in his recent blog post. Prospecting gold mine? percent to 10 percent.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. ABM is about quality leads and engaging active buyers. The obsolete methods of Lead generation are transforming. Now you cannot solve demand generation problems with quantity leads. You should search for quality leads and active buyers.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

Engagio

OCTOBER 1, 2021

Integrations with web analytics tools like Google and Adobe Analytics along with standalone solutions, like Demandbase Site Analytics , has made it easy for both marketing and sales to have a clear understanding of which channels and pages resonate most with their target accounts at all times.

Touchpoints 71

Touchpoints Marketing Attribution DemandBase Allocation 71

DemandBase

MARCH 23, 2020

Maybe this will lead to a meeting to discuss how your products or services can help. At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. Brainstorming new ideas, creating new tactics and developing new approaches to engaging our customers and prospects.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

ViewPoint

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Let me go out on a limb and propose the top five media for your lead generation toolkit. Let me go out on a limb and propose the top five media for your lead generation toolkit. Every business needs new customers.

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B to B netFactor Media SEM 120

DemandBase

AUGUST 21, 2020

Intent is the new lead. Forget about top-of-funnel leads and start using stronger intent signals (e.g., Instead of waiting for form fill leads that don’t convert, Sales and Marketing can work together to focus on intent signals that surface key target accounts. Let’s dive in. 6 Tips for Unifying Sales and Marketing.

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Top of Funnel B2B Sales B2B Marketing DemandBase 116

DemandBase

JANUARY 27, 2020

So what should your sales team do with the (often overlooked) warm account leads? How can ABM and the Demandbase platform help you take action when accounts are showing buyer intent? We use Drift, a member of the Demandbase Partner Ecosystem, to give high-value accounts the opportunity to get answers through web conversations.

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry.

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Intent Data Intent B2B Sales ROI 62

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. An ABM strategy shifts the focus of your marketing team from generating large volumes of leads to identifying and reaching out to fewer, more qualified prospects.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

DemandBase

AUGUST 10, 2020

All (digital) roads lead to ABM. It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. I am arguing here that it is not complex at all—our prospects are either purchasing, or they’re not. Angel Harley.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). All those crappy eBooks, product-led campaign dross and ‘I just wanted to follow up my email last week’ carpet bombing have alienated most prospects. Jon Miller recently said that the B2B go-to-market playbook is kaput.

Sales Management 76

Sales Management Top of Funnel Work Management Brand Identity 76

Engagio

OCTOBER 18, 2023

There are multiple advantages to using SDRs, including: More consistent, faster, and better quality follow-up on prospect interest More cost effective for less expensive people to take on some of the work Better tracking and analytics Talent development for sales Like all functions, sales development is evolving. It’s about working smarter.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. ABM also promises to free prospects from the torrents of unwanted emails and still allow you to close more deals with in-market accounts.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133