Engagio

OCTOBER 11, 2021

A few years later, a couple of ex-e.pihanites, our very own Jon Miller along with Phil Fernandez, started Marketo to focus solely on B2B marketing and created what has now become the Marketing Automation space. You know the story here, Marketo, Eloqua and a few others came to quickly dominate the B2B marketing world.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. These leads are perfect for your sales team because they’re already hot! Demandbase. What Is Intent Data?

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Intent Data Intent DemandBase Account Based Marketing 98

Martech

DECEMBER 9, 2021

But performance is still measured in terms of qualified leads. Brewster Stanislaw joins Demandbase as Chief Product Officer. He brings an impressive resume of product roles in marketing technology having worked with Sprout Social, Bizible, Marketo and Adobe, and most recently with Google where was Director of Product.

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CPO DemandBase CMO Sales Qualified Leads 104

Launch Marketing

APRIL 20, 2022

jonmiller Jon Miller Chief Marketing Officer, Demandbase . As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. Jon shares all the latest trends and interesting articles from third-party sources.

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. Traditional Marketing and Sales technologies are lead-based. Collecting the right data.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Martech

JULY 14, 2022

The more comprehensive platforms come from B2B mainstays such as Dun & Bradstreet, Salesforce and Marketo, which share the space with a growing group of independent ABM platforms including 6Sense, Integrate, Demandbase, Bombora, Jabmo, RollWorks (a division of NextRoll), N. Rich, MRP, Madison Logic, Terminus and more.

Account Based Marketing 118

Account Based Marketing Enterprise Management Work Management Marketing Management 118

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. ABM is about quality leads and engaging active buyers. The obsolete methods of Lead generation are transforming. Now you cannot solve demand generation problems with quantity leads. You should search for quality leads and active buyers.

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Account Based Marketing Planning Lead Ranking ABM 152

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. An ABM strategy shifts the focus of your marketing team from generating large volumes of leads to identifying and reaching out to fewer, more qualified prospects.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The moments are set up as real time triggers within Marketo.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

InsightSquared

SEPTEMBER 5, 2018

Fred Shilmover , CEO and founder of InsightSquared, Kevin Raybon , VP, Global Sales Operations at Thomson Reuters, Linda Fitzek , VP of Business Operations at EverString and Jessica Fewless , VP, ABM Strategy, Field and Partner Marketing at Demandbase. However, the challenge remains: How can these teams integrate to optimize for growth?

Marketing Attribution 159

Marketing Attribution DemandBase Forrester Forecasting 159

Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). The penalty of sugar rush The sugar rush leads dilemma is largely at fault here. Sales reps in most B2B tech firms ignore up to 70% of leads provided by marketing. That Jon Miller.

Sales Management 76

Sales Management Top of Funnel Work Management Brand Identity 76

DemandBase

JANUARY 7, 2020

Dreamforce is the Super Bowl of events for most B2B companies and here at Demandbase, it’s no different. was strategically designed to amplify and go a layer deeper into the Demandbase content delivered at Dreamforce. We plan all year for this event and make sure we forecast for it in our quarterly plans. ALWAYS GO BACK TO THE GOAL.

DemandBase 88

DemandBase Account Based Marketing Planning Advertising Agencies 88

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. Here’s the Infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Heinz Marketing

SEPTEMBER 30, 2022

Also includes Bombora for intent data, or ABM platforms like DemandBase, Terminus, RollWorks, and 6sense. Maybe you’re over-saturated with attention tools, but don’t have anything in place to engage with those leads. How are you using them? Once you have the tools listed, you’ll need to know how your team applies these tools.

Ideal Customer Profiles 108

Ideal Customer Profiles Work Management Planning Marketing Automation Services 108

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. Where can I find it: [link]. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. They have a vast library that spans across all marketing topics.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

PathFactory

MAY 3, 2022

Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory. Marketing no longer generates a lead and throws it over the proverbial wall to sales without context – that’s not going to generate revenue and make the company successful.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Rollworks

DECEMBER 14, 2021

The more B2B leads you attract, the larger the ROI, right? Bringing in more leads isn’t always beneficial, but bringing in the right leads is. ABM and Leads. Make your leads more likely to convert. Increase your lead’s engagement. Get more leads and opps. ABM brings a higher ROI.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Directive Agency

FEBRUARY 4, 2022

Marketing Operations is the art and science of facilitating the flow of leads and prospects through the marketing portion of the buyer journey. Those four are Hubspot, Marketo, Pardot and Eloqua. Six Bricks is the premier training platform for Marketo and Bizible. They’re different, but very similar.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Full Circle Insights

SEPTEMBER 12, 2022

By personalizing the approach to specific accounts, companies using ABM show their prospects that they understand the challenges they’re facing, which increases engagement and leads to more sales. Aligning sales and marketing is about more than having happy team members– it also leads to a more consistent customer experience.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Onalytica B2B

JULY 15, 2015

Demandbase. Demandbase. Lead Forensics. Francois Mathieu. ActOnSoftware. Act-On Software, Inc. CopywriterTO. Rachel Foster. JasonMillerCA. Jason A Miller. rickwhittington. Rick Whittington. LinkedInMktg. Demand Gen Report. bbstrategies. BlueBird Strategies. LeadForensics. Pam Didner. amandamaks. Amanda Maksymiw. John Bottom.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Lattice

MAY 24, 2016

Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). I invite you to learn more.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Martech

MARCH 10, 2022

And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). Pro tip: Before I go deeper, instead of looking at an ABM program as a lead scoring initiative, it’s best to shift to a mindset where you look at ABM as a sales intelligence initiative.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 105

PathFactory

MAY 2, 2022

Having the knowledge of exactly what content was searched for and consumed by a specific contact or account helps qualify a lead and have intelligent conversations.”. “Considering the sales teams’ interaction with a prospect makes up approximately five percent of the total pipeline time, it’s imperative for the sales rep to make that count.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Adobe Experience Cloud Blog

JANUARY 7, 2020

Because of the bigger deal sizes and longer sales cycle, we have found that a focused, ABM approach leads to better performance of our marketing department. In addition to LinkedIn, we also use Demandbase for display advertising. Campaigns – advertising for any campaigns that we might be running in the market such as events.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

WebMarketCentral

MARCH 3, 2009

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. software suite.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

DemandBase

MARCH 1, 2019

Marketo—one of the leading providers of marketing automation software— offers the following : 80% of marketers who track ROI say that ABM outperforms other marketing strategies, often significantly. The post How Account-Based Marketing Can Boost Sales Enablement in Your Company appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 74

Account Based Marketing Top of Funnel Paid Search Agency Companies 74

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. Or you can use what we called topic of interest campaigns at Marketo. He expects intent data to play a vital role in the future of B2B content.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. – Find out how predictive analytics can turbo-charge your lead generation.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Metadata

FEBRUARY 21, 2023

Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. That could be leading a team building exercise, volunteering to lead a DEI program, or maybe offering to help with an offsite planning session.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Strategic-IC

NOVEMBER 10, 2020

And we’re focusing on not only the lead but the account as a whole. Less than 1% of leads turn into customers. The B2B Lead. Demandbase in eWeek. If you only had one prospect to sell and market to, you would treat them with the same principles as outlined in ABM. Justin Gray, CMO, LeadMD. Sirius Decisions. Salesforce.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Unbound B2B

FEBRUARY 6, 2023

As a business owner, you are always looking for ways to generate demand for your products and services, drive qualified leads , and boost sales. According to a study by Marketo, 97% of marketers achieved higher ROI with ABM marketing than other marketing strategies. Now, that’s a compelling number, right?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Ideally, you are using this intent data, among other things, as an input to your lead scoring model. . In theory, intent data can potentially reveal depth of interest, helping you with lead scoring.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

markempa

MAY 7, 2009

So how do adjust your lead generation tactics, your marketing messaging and sales presentations to address risk?  Jon Miller - VP Marketing, Marketo. Chris Golec - Founder and CEO, Demandbase. Addressing risk has always been a factor in the B2B complex sale. Bill Barnes (moderator) - EVP Business Development, Enquiro.

Webinar Metrics 120

Webinar Metrics B2B Thought Leadership DemandBase Marketing & Strategy 120

Valasys

MARCH 25, 2019

Agency Stein IAS had been leading the nominations with 17 nomiations in 15 categories and ended up victorious in 3 including ‘Martech team of the year’ with Nuix, ‘Best use of demand generation’ with HSBC and Marc Keating, chief innovation officer of Stein IAS, won the title of ‘Martech visionary of the year.’. While Kulea.ma

Marketing Management 40

Marketing Management Demand Generation Agencies B2B Marketing Paid Search Agency 40