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Should SDRs or Marketing Own Lead Nurturing?

Engagio

That’s why lead nurturing remains such a key element of a good B2B go-to-market. Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing. So, which approach is more effective?

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Demandbase: Converting More Web Visitors into Leads

The Point

Tags: B2B Marketing Demand Generation Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing lead generation b2b demand generation demandbase marketo.

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The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. We need better leads.”

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5 Ways to Nail Your B2B Strategy with ABM

Engagio

When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. The leads you end up sending off to your SDR team will be more qualified and therefore boost productivity. That’s music to our ears at Demandbase. And it’s not leads. Personalize brand experiences on digital.

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Why Sales-Marketing Alignment Is Necessary for ABM to Be Effective

Marketing Insider Group

An expert round-up on Forbes Agency Council revealed that the majority of B2B business leaders saw incredible results from an ABM program, including improved lead generation, opportunities for personalization, lowered costs, and better relationships with clients. ABM gives the sales team fewer leads to work with. Faster sales cycles.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Here I can see how people from CDW Computer Centers navigated my website or clicked on email links via my lead nurturing efforts.

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New Infographic: B2B Lead Generation & Content Marketing Trends

NuSpark Consulting

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects.