SnapApp

JULY 11, 2017

Considering that we also know from Forrester research that 74% of business buyers conduct more than half of their research online, and Demandbase research shows that 53% of B2B buyers admit to taking longer to make a purchase, this poses an interesting scenario. . Source: Demandbase. . Source: HubSpot.com. .

Buy 70

Buy Process B2B Peer-to-peer 70

SnapApp

JANUARY 12, 2017

Often, this oversight can result in missed opportunities to educate, engage, and excite attendees and new leads. DemandBase created an interesting piece of pre-event interactive content by creating an engaging experience around the location of the upcoming event. Or some combination of the above. Reach out and see what people liked.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

Often, this oversight can result in missed opportunities to educate, engage, and excite attendees and new leads. DemandBase created an interesting piece of pre-event interactive content by creating an engaging experience around the location of the upcoming event. Or some combination of the above. This assessment has two benefits : 1.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JUNE 6, 2017

Today, however, B2B buyers are taking the lead in the sales process. Source: Demandbase deck based on Demand Gen Report survey ). . Pitch and/or demo. Transfer to the decisionmaker. Pitch and/or demo. Negotiation. The Modern B2B Sales Process. Curious about which web elements are most important to B2B buyers?

B2B Sales 89

B2B Sales Process Top of Funnel Work Management 89

SnapApp

NOVEMBER 9, 2017

It’s pretty common practice to write blogs leading up to an event to let your audience know you’ll be there and to add your specific take on the event. DemandBase used a quiz to get attendees (and prospective attendees) excited for their event in Las Vegas by playing up some of the highlights found in the city.

Webinar Metrics 48

Webinar Metrics Content Multi-Channel Opinions 48

SnapApp

DECEMBER 14, 2016

Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. People don't go there to do business, but if you show an ad that solves a big problem they have at work, they'll click it and fill out a lead form and look at it later.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 22, 2016

Demand Gen / Lead Gen. Recommended reading: How to Build a Steady Stream of Leads for Less Than $100/mo. #8. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14. Recommended reading: How to Calculate Lead Value: How Much is a Lead Worth to Your Organization? #48.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48