| | | Marketing Interactions | | DemandBase + Lead | 2 articles |
| Page 1 of 1 | Previous | Next | MARKETING INTERACTIONS SEPTEMBER 29, 2011 B2B Websites NOT Great At Demand Gen A new study on an often overlooked subject is fresh off the presses: Demandbase and Focus.com 2011 National Website Demand Generation Study. Craig: First a disclosure for transparency: Demandbase was involved in the survey and their solutions help marketers identify and convert website visitors into leads. Isn’t that interesting? Thanks, Craig! | MARKETING INTERACTIONS JUNE 9, 2009 Marketo Sales Insights - A 6th-Sense Advantage for Sales Effectiveness liked what I saw and think this extension to Marketo Lead Management software can help marketing and sales begin closing that alignment gap. Well, because Sales Insights eliminates a lot of the guesswork about lead value. Let's face it, not all lead activity merits sales intervention. They won't be wasting their time on leads who aren't displaying buying intentions. | | | | | | |
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