Biznology

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Time to abandon spray-and-pray lead generation

Biznology

That means lead generators have to work existing lists harder, resort to lower quality lists, and even engage in shenanigans like the case outlined above to meet lead guarantees. That means lead quality suffers, and bad leads cost more than no leads at all. Ninety-nine percent. Quality time. Like this post?

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Named account marketing: new tools and techniques to reach a limited universe

Biznology

A similar focus occupies Warm-Transfer, which tele-qualifies leads generated by very large insurance companies, and warm transfers the prospects to the clients’ sales teams. “We We need volume of at least 1,500 leads a month to serve a client efficiently,” says Jeff Feuer, CEO. Makino’s approach? Laser focus,” says Rentschler.

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5 Essential Functions for Every B2B Website

Biznology

Lead generation. The perennial number one goal of just about every business marketer is generating sales leads. If you make the effort, your website can be a productive source of high quality, low cost leads for our sales force. So don’t squander the opportunity to turn your website into a lead generation tool.