Perkuto

APRIL 2, 2019

This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of product “clouds.”. That being said, there are many Adobe products for Marketo users to understand and make sense of.

Marketo 40

Marketo Product Lead Ranking Marketing AI 40

NetLine

AUGUST 2, 2023

A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content. Strategy 3: Content Syndication Content syndication enables quick and easy distribution of your content across various B2B media, trade publishers, and third-party websites.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

DemandBase

JULY 21, 2020

You must ensure that you are focusing your ABM resources on the accounts most likely to buy. First-party engagement insights are all the interactions you collect, including website visits, email exchanges, marketing automation, and CRM data, and any other technology you use that collects identifiable user data. Bear with me.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

The ABM Agency

APRIL 30, 2023

In contrast with traditional marketing strategies like lead generation, which aim to attract as many leads as possible before qualifying them through the sales funnel, ABM prioritizes quality over quantity by concentrating resources on key decision-makers within specific organizations. using personalized content for each account.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Martech

APRIL 15, 2022

Resources for learning more about B2B marketing. Webinars are not only an important part of a B2B content strategy, but excerpts can be re-utilized on websites and landing pages. Most successful businesses today have an online presence on at least one of the top social media websites. Types of B2B marketing.

Marketing AI 117

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 117

SnapApp

DECEMBER 22, 2016

There are literally thousands of great content marketing blogs online, and while this list is extensive, inevitably some great resources will be missed. This is a great resource if you’re looking to learn to write authentically and from the heart. A go-to resource for any B2B marketer. Marketing Technology. Trends/ Insights.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Full Circle Insights

NOVEMBER 25, 2020

The rush to get websites ready for Google’s mobile-friendly update left a lot of businesses and agencies scrambling to revamp and rebuild old sites, having to choose between making those sites responsive or else lose out on their mobile search rankings,” Benevento said. Additional Resources. White Papers. Case Studies.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52