Engagio

JANUARY 19, 2021

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. Technographic data is information about the technologies that a company has adopted into its technology stack. Technographic data to refine the Ideal Customer Profile.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Engagio

MARCH 29, 2021

It comes down to knowing the right information about the account and the buying personas at the account. A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. This information helps you understand what target accounts are researching on the web. The case for personalization.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Engagio

OCTOBER 11, 2023

The core B2B data types include: Account Identification : Match unidentified signals to accounts and interpret patterns of engagement Company data : Pinpoint the companies that matter most with information like industry, size, location, and news. The technology and depth of data you need will change over time.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

SmartBug Media

APRIL 4, 2022

According to ZoomInfo.com, its database has more than 106 million companies profiled. Demandbase. Demandbase uses artificial intelligence to pull information from first- and third-party data, which moves you past spam and on to relevant and deep insights from the accounts you’re targeting. Read the full case study.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Engagio

OCTOBER 1, 2021

Integrations with web analytics tools like Google and Adobe Analytics along with standalone solutions, like Demandbase Site Analytics , has made it easy for both marketing and sales to have a clear understanding of which channels and pages resonate most with their target accounts at all times. Visit our Attribution page here to learn more.

Touchpoints 71

Touchpoints Marketing Attribution DemandBase Allocation 71

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

The Point

AUGUST 25, 2020

For some, it might be defining Ideal Customer Profile (ICP), buying personas and associated messages. Ideal Customer Profile (ICP). What information do you have on those contacts and when was the data last updated? Not every Account-Based Marketing (ABM) strategy starts from the same place. – How is your ICP defined?

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Engagio

JANUARY 14, 2021

We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. At Demandbase, we pair predictive analytics with FIRE, an easy-to-remember portmanteau that stands for the following elements that identify your best accounts: Fit — Find the accounts that fit into your ICP.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. In order to set up a successful advertising campaign, you need more than just data.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

DemandBase

MARCH 30, 2020

Want to know how it applies to your ABM-informed advertising campaigns? The KPIs are reach and clicks and, for the savvier buyers, downstream post-click behavior that differentiates the value of one user or profile versus others. Does anyone remember the story of the pin factory? Remember the pin factory.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. The key was to define our Ideal Customer Profiles (ICPs) and narrow down our go-to-market targets. I know, this story must sound familiar. The solution.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

Martech

JULY 14, 2022

For some time, B2B buyers have conducted substantial research online before talking to a salesperson, and the vast amount of information available to buyers has given them an upper hand. How B2B buying has changed. Rich, MRP, Madison Logic, Terminus and more. Here are seven of the top developments we are monitoring: 1.

Account Based Marketing 114

Account Based Marketing Enterprise Management Work Management Marketing Management 114

Engagio

AUGUST 17, 2021

As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances. As a salesperson, the last thing I want to do is have to do a bunch of research all over the web to find information about a prospect. Today’s guest: Heidi Bamburg.

InsideView 71

InsideView DemandBase First-Mover Advantage B2B Thought Leadership 71

DemandBase

JULY 24, 2020

In 2019, I decided to become a certified ABM expert by completing the Demandbase ABM Certification program. Once I grasped the opportunities of ABM, I dove headlong into becoming an expert, enter the Demandbase ABM Certification program. The 2019 ABM Innovation Summit is where my certification journey began.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Peer-to-peer 52

Engagio

AUGUST 23, 2021

If you don’t have the information they need, or if you make it too hard to access, they’ll simply do their research elsewhere — and you’ll miss out on valuable clues about when they move into a new stage of the buying journey. This is where branding comes in, because brands inherently operate on an emotional level. Make it easy for buyers.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

Hubspot

DECEMBER 23, 2022

Many sales prospecting tools also provide access to prospect databases, which can be filtered and sorted based on your ideal customer profile. That includes news related to funding, information about funding type, and who financial backers are. The 19 Best Sales Prospecting Tools. Pricing: Available upon request. What Users Say.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Engagio

OCTOBER 18, 2023

I love the look and feel of Demandbase.” Technology profile – knowing if they use complementary or competitive technologies is often the #1 predictor of account fit. It informs you not just about which doors to knock on but also what to say when those doors open. Also, ABSD isn’t just about working harder.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

The ABM Agency

FEBRUARY 27, 2024

Mid Stage: Building Momentum As organizations progress, they often adopt ABM orchestration platforms such as Demandbase or 6sense, signifying a move towards more integrated and automated ABM strategies. These early efforts are crucial for gathering insights and preparing the organization for a more structured ABM approach.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

DemandBase

APRIL 9, 2019

In short, none of them fit your ideal customer profile, or ICP. What if you could get information about who was coming to your site? Using a tool like the Demandbase ABM Platform , you can deliver these insights by adding the Demandbase Tag to your site (which you can do through a tag manager) and setting up your profile and audiences.

Ideal Customer Profiles 77

Ideal Customer Profiles Marketing Websites DemandBase B2B 77

PathFactory

MAY 3, 2022

There has been a myriad of information on revenue operations for years, prompting the increasing popularity of this role at B2B companies of all sizes. Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory. Product-led growth (PLG) has exploded.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Engagio

NOVEMBER 19, 2020

The first step in this process is defining your Ideal Customer Profile. Step 1: Define your Ideal Customer Profile (ICP) and conduct a “won” Sales analysis. Your ICP is a prototypical company that fits the profile of your best customer. This information is found from a variety of sources, including: Your CRM data.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Lake One

OCTOBER 11, 2023

Salespeople have always found the more information they have, the easier the sale is. With the ability to take notes and merge customer profiles, salespeople find they have hours left over to focus more on selling products and helping their companies meet even the most ambitious sales goals.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Full Circle Insights

SEPTEMBER 12, 2022

It’s no secret– many B2B companies are using Account Based Marketing (ABM) as a key strategy to target prospects, specifically with the aim of reaching specific accounts that fit an ideal customer profile. These goals should inform your overall strategy so that every member of your team is on the same page. That’s because it works.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Full Circle Insights

NOVEMBER 10, 2022

Tighten up your Ideal Customer Profile (ICP): Since ABM targets accounts rather than people, it’s imperative to identify your best customers and refine your ICP, which may have shifted over time. Then, you can load the list of people and their contact information into the CRM and target them with appropriate content. .

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

TrustRadius Marketing

OCTOBER 3, 2022

Popular third-party sources are Bombora and ABM platforms like 6sense and Demandbase that have publisher co-ops aggregating search and content consumption to monetize as topic and keyword-search data. Our downstream intent data is a true representation of high-fidelity buyers who fit the ideal customer profile.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

Content4Demand

FEBRUARY 2, 2021

Indeed, the 2018 B2B Buyers Survey Report , published by Demand Gen Report and sponsored by Demandbase , reported that 52% of B2B buyers listed LinkedIn as the most influential channel in the research process. When the article appears on your profile, those first four lines serve as your teaser both in mobile and desktop apps.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Martech

APRIL 25, 2023

Burnout and turnover “Without a source of new talent, MOps teams are becoming top-heavy,” according to Demandbase. It goes deeper than just firmographic details like industry, company size etc and looks at custom filters that matter to your ICP and not just the general information.” She also points out tools like Regie.ai

Marketing AI 90

Marketing AI Allocation Top of Funnel Planning 90

Conversica

JANUARY 8, 2020

Leads higher in the Waterfall model are suspected to be interested in your offerings based on an ideal customer profile while leads lower in the Waterfall are inching towards a closed/won outcome. One of the reasons the model is so popular and successful is that it is focused on intent. Challenges Facing Sales Teams.

Marketing AI 81

Marketing AI Demand Sales Qualified Leads Ideal Customer Profiles 81

Customer Experience Matrix

OCTOBER 15, 2015

If those terms ring a bell, you’re on the right track: yes, Everstring has created its very own Data Management Platform and is using it build and target audience profiles. These were typically sourced from public information such as Web sites, job postings, and social media.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

DemandBase

AUGUST 14, 2019

You’ll need input from your ABM leadership and sales team to understand what types of accounts are right for your business and who ticks the boxes on your Ideal Customer Profile (ICP). It helps you understand why you have this list of accounts and provides you detailed information on each of those accounts.

Buying Cycle 58

Buying Cycle Ideal Customer Profiles Buy Account Based Marketing 58

Metadata

MARCH 25, 2021

We had a good understanding of what our ideal customer profile (ICP) looked like, and the places they hung out online. Further identify your ICP(s) Metadata integrates with Salesforce, our CRM, to pull historical data from closed won opportunities to help us identify exactly the type of profiles we should be targeting.

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59

SalesIntel

SEPTEMBER 3, 2021

Here is a hint – if a company uses an ABM platform like DemandBase, likely, they would also be looking for other marketing tools. Technographic + Firomographic to Ideal Customer Profile (ICP). FinTech companies generally have a well-defined Ideal Customer Profile (ICP) owing to the specific use cases of their products.

Ideal Customer Profiles 52

Ideal Customer Profiles eCommerce DemandBase ABM 52

Digital B2B Marketing

JANUARY 22, 2013

If you want a better understanding of the data that is available about you, you can view your profile on BlueKai or Bizo. Providers like Madison Logic, Demandbase and D&B are worth watching in the B2B marketing space as well. Glad you asked. Here are three steps that will guide both media and creative.

DemandBase 100

DemandBase Banner Ads Banners Landing Pages 100

Metadata

MARCH 26, 2021

We had a good understanding of what our ideal customer profile (ICP) looked like, and the places they hung out online. Further identify your ICP(s) Metadata integrates with Salesforce, our CRM, to pull historical data from closed won opportunities to help us identify exactly the type of profiles we should be targeting.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

Digital B2B Marketing

MARCH 25, 2013

You probably already work with publications that cover your industry or role, such as Industry Week for manufacturing or Information Week for IT management. Providers: Bizo, Demandbase, Neustar. Through a new partnership, LinkedIn can now sell ads across the web targeting using their own profile data. Audience Targeting.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

Biznology

FEBRUARY 8, 2016

Predictive analytics can be used to qualify people based upon the characteristics or behaviors they exhibit without asking them to explicitly give up any information. Social media also plays an important role here because profiles and conversations yield valuable insight that can be used for targeted messaging.

Lead Generation 80

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 80