Biznology

DECEMBER 5, 2014

Expensive, to be sure, but well worth it for hard-to-get information like additional contacts, job titles, buying role, and direct phone numbers. Another approach, albeit less productive, is LinkedIn research. Demandbase, for example, offers a platform that enables this kind of personalization, as well as IP-address driven banner ads.

B to B 80

B to B Banner Ads Banners Paid Search Agency 80

Biznology

MAY 29, 2013

So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. If the offer is of sufficient interest, a small but steady percentage of visitors to your site will fill out the form and leave behind their contact information. E-commerce.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

FEBRUARY 23, 2015

DEMANDBASE : A B2B marketing cloud helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare, and a live presentation to spotlight tools that can maximize the power of content. LINKEDIN : Had to be converted to social selling. 10%), 2 engagement worth $250k in revenue.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80