Engagio

MAY 23, 2023

Call us biased, but thanks to all the consistent feedback from our customer and partner ecosystem, we know there are infinite reasons to love Demandbase. We turned to ChatGPT and asked point blank: “why do our customers love Demandbase?” Our prompt was: “List 10 things that people love about Demandbase.”

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

Customer Experience Matrix

OCTOBER 4, 2016

Demandbase had its own announcement yesterday: something it calls “DemandGraph,” which is basically a combination of Demandbase’s existing business database with data gathering and analytical functions the Spiderbook system that Demandbase bought in May 2016. If I’m sounding vague here it’s because, frankly, so was Demandbase.

DemandBase 166

DemandBase Ideal Customer Profiles Marketing Management Cross-Selling 166

DemandMatrix

MAY 4, 2021

Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. Late last year, we onboarded Demandbase as our customer. The Demandbase data science team did a deep analysis and found our technographics data was hands down the best in the market!

DemandBase 52

DemandBase InsideView Marketing Analytics Tools Advertising Agencies 52

Engagio

MAY 3, 2021

We have agreed to join Demandbase, the leading B2B account-based solutions platform, to transform the way B2B companies go to market. InsideView will be a business unit of Demandbase, continuing to bring you the same sales intelligence, data management, and high-quality data you’ve come to rely on us for.

InsideView 71

InsideView DemandBase Work Management Top of Funnel 71

Valasys

SEPTEMBER 15, 2020

On 14th September 2020, Demandbase announced the expansion of its leadership team, with a new CRO to reshape the B2B marketing landscape. Demandbase, a pioneer Account-Based Marketing (ABM) organization, announced the appointment of Allison Metcalfe as the Chief Revenue Officer (CRO).

DemandBase 52

DemandBase Account Based Marketing Jigsaw Advertising Agencies 52

Engagio

APRIL 19, 2021

Full disclosure: Demandbase is featured, and we are proud to say, got top marks.). How did Demandbase fare? Demandbase did great in our top criteria. Demandbase had great scores for each of those questions, and that’s very important. Demandbase had the number one score in the survey for customer satisfaction.

DemandBase 77

DemandBase Marketing Automation Services Account Based Marketing Vendors 77

Top Rank Marketing

NOVEMBER 15, 2023

With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report , there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology executives. LinkedIn is a TopRank Marketing client.

Work Management 123

Work Management Marketing Management B2B Marketing B2B 123

Customer Experience Matrix

SEPTEMBER 10, 2015

There were two industry announcements this week that were unexpectedly related. The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals. I’m sure Demandbase would argue it has its own advantages over LinkedIn.)

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DemandBase Hubspot Mobile Advertising Adwords 120

Engagio

JANUARY 27, 2021

Now also the Chief Marketing and Product Officer at Demandbase. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. The result: Demandbase One , the most comprehensive ABM platform in the industry. The Engagio and Demandbase merger. Have you met Jon Miller yet?

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Engagio

FEBRUARY 15, 2023

In this blog, Vertical IQ President David Buffaloe, dives into B2B industry intelligence and how it can give sales the clues they need to close a case(aka a deal). The post Crack the Case for B2B Sales By Using Industry Intelligence appeared first on Demandbase.

B2B Sales 62

B2B Sales DemandBase B2B Verticals 62

DemandBase

MAY 22, 2019

If you’re thinking “what is this Demandbase ABM Ecosystem and why should I care?” Put simply, the Demandbase ABM Ecosystem is a collection of software solutions that integrate with and complement the Demandbase Platform. So how does a Demandbase client get value from the Demandbase ABM Ecosystem? The post The “Why?”

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DemandBase Account Based Marketing ABM Marketing Management 63

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

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DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Webbiquity

FEBRUARY 22, 2022

When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen? But there’s no question the influencers involved were sharing this widely with their networks, drawing huge attention to DemandBase’s brand relaunch campaign. Source: Onalytica. That shouldn’t be surprising. Well, maybe.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Engagio

NOVEMBER 15, 2022

The post Splunk Shares How to Operationalize Industry Initiatives in B2B appeared first on Demandbase. In this session from Forrester B2B Summit, Steve Komlos from Splunk discusses how his team identified baselines across key segments to create their account-based go-to-market plans.

DemandBase 48

DemandBase Forrester B2B Segmentation 48

DemandBase

OCTOBER 30, 2018

The Demandbase ABM Platform won Gold for Innovations in Technology in the 10th Annual 2018 Golden Bridge Awards ’ Advertising, Marketing and Public Relations category. I am confident this will set Demandbase apart for many years to come and this award acknowledges that the technology is now available to make it happen.

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DemandBase Account Based Marketing ABM Public Relations 40

PureB2B

MAY 1, 2019

PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM). Now supplemented with Demandbase’s Intent-Data layering , PureSyndication equips B2B marketing and sales teams with actionable lead insights to accelerate the buying process.

DemandBase 48

DemandBase Intent Data Lead Generation Intent 48

ClickZ

OCTOBER 9, 2020

In fact, according to a Demandbase survey , by 2019, 84 percent of marketing and sales professionals were either already using AI as part of their business operations or were in various stages of planning and implementing their AI strategies. AI is a safe zone for continued innovation.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. ” 6sense and Demandbase may be more expensive, but performance might offset those higher costs.

DemandBase 90

DemandBase Marketing Attribution Account Based Marketing B2B 90

Engagio

AUGUST 30, 2023

Last week, I spent several days in San Francisco with my Demandbase teammates, tackling tough business challenges and plotting the future of our Professional Services Organization at “Customer Experience Summer Camp.” At Demandbase, we create opportunities for everyone in the organization, regardless of race, creed, religion, or gender.

DemandBase 62

DemandBase Customer Satisfaction Work Management Barriers 62

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups.

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DemandBase Leadlander Jigsaw Marketing Automation Services 120

LeanData

JANUARY 4, 2016

And Demandbase is establishing itself as one of the trend leaders in the growing industry space. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy.

DemandBase 40

DemandBase Account Based Marketing ABM B2B Sales 40

LeanData

JANUARY 4, 2016

And Demandbase is establishing itself as one of the trend leaders in the growing industry space. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy.

DemandBase 40

DemandBase Account Based Marketing ABM B2B Sales 40

LeanData

JANUARY 4, 2016

And Demandbase is establishing itself as one of the trend leaders in the growing industry space. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy.

DemandBase 40

DemandBase Account Based Marketing ABM B2B Sales 40

LeanData

JANUARY 4, 2016

And Demandbase is establishing itself as one of the trend leaders in the growing industry space. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy.

DemandBase 40

DemandBase Account Based Marketing ABM B2B Sales 40

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

Engagio

APRIL 12, 2024

Over time, your company will gain in-depth insights into customers’ needs (needs that often change as the industry and market evolve). Provide value beyond the product or service Offer educational content, industry insights, and value-added services that help your customers succeed in their own businesses.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Engagio

MAY 3, 2021

By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us: growing from an ABM leader to being the first and only complete B2B go-to-market company. The Demandbase One B2B Go-To-Market Suite consists of four connected clouds.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

KoMarketing Associates

OCTOBER 13, 2020

Demandbase recently published the “2020 ABM Market Research Study,” and statistics showed that the majority of marketers (21%) said they do not know how to measure the return-on-investment (ROI) of their ABM strategy.

Account Based Marketing 286

Account Based Marketing ABM Marketing Report ROI 286

Engagio

NOVEMBER 16, 2023

In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).” Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Demandbase can be used to support the evaluation of program effectiveness as well.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Engagio

MARCH 29, 2021

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. Demandbase is one of the only account-based platforms that has a native personalization feature. Perhaps you want to personalize your product page to speak to that industry. Personalization with Demandbase.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Martech

DECEMBER 6, 2023

The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. It will also add to industry benchmark data, enabling comparison of campaign performance with industry standards. A pixel to track campaign efficiency.

Campaigns 105

Campaigns Account Based Marketing B2B DemandBase 105

Engagio

JANUARY 30, 2024

Real-world applications of predictive analytics modeling can be found across various industries with many use cases. Demandbase runs on predictive models Predictive models are a powerful and effective way to forecast future events (sales, marketing trends, etc.) How predictive analytics modeling works in practice Data.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Engagio

JULY 1, 2021

A core feature within Demandbase One is Selectors. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. How do you build a segmented list using Demandbase Selectors in “basic” mode? A closer look at Demandbase Selectors in advanced mode. Cross-object what now?

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Engagio

JANUARY 19, 2021

Most of us in B2B would have no problem listing the firmographic data about our target prospects, things like revenue range, number of employees, location, and industry. But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Engagio

OCTOBER 11, 2021

Campaign Management was mostly industry-agnostic — B2C, B2B, B2B2C, it didn’t matter — which also meant that it mostly catered to the lowest common denominator, usually B2C. And the emphasis on leads over account-based is probably even more prevalent in some industries that are not typical early adopters of new tech.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

Engagio

DECEMBER 9, 2020

When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. In today’s digital age, personalized industry call-outs in digital ads and on key web pages are a great way to start—and relatively easy to do with the right technology. That’s music to our ears at Demandbase.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165