Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold! That’s a given.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Engagio

MARCH 30, 2021

During Women’s History Month in March, the employee resource group at Demandbase Women@DB asked the #badasswomen at Demandbase to share their stories. Without further ado, here are the stories of amazing women, told by some equally amazing women from Demandbase: _. We all have one. Sammie Krouner. Keep the conversation going!

DemandBase 112

DemandBase Enterprise Management Work Management Paid Search Agency 112

Engagio

JUNE 16, 2020

SAN FRANCISCO, CA – June 16, 2020 – Demandbase , the leader in Account-Based Marketing (ABM) , announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company.

DemandBase 62

DemandBase Account Based Marketing Marketing Automation Services Work Management 62

DemandBase

APRIL 13, 2020

Demandbase is well suited to help our customers with these new realities. Account Identification – Which Powers Demandbase’s Products & Features. Some vendors (not Demandbase) power their “account identification” by solely relying on Reverse IP data. If present, we identify the company from this cookie alone.

DemandBase 105

DemandBase Work Management Marketing AI Marketing Management 105

Engagio

MAY 31, 2021

In addition to having our own DSP, Demandbase has long been preparing new approaches to evolve. They allow website owners to collect analytics data and perform other useful functions that help provide a good user experience. Demandbase understands this well, evidenced by our recent acquisitions of two leading data companies.

DemandBase 77

DemandBase Spyware Marketing Automation Services Lead Ranking 77

DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. Together, these products expand our end-to-end platform and provide a combination of onsite metrics, customer, intent, and marketing program data to arm B2B marketers. Demandbase Data Stream.

DemandBase 52

DemandBase Marketing AI Advertising Channels Enterprise Management 52

DemandMatrix

MAY 4, 2021

Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. Five years ago, we started with an idea to help companies find customers who are interested in their product. as our product was dependent on them. Does our vision align?

DemandBase 52

DemandBase InsideView Marketing Analytics Tools Advertising Agencies 52

ClickZ

MARCH 27, 2020

30-second summary: Demandbase is an ABM platform for mid-market and enterprise B2B companies which was founded in 2006. Peter Isaacson, Demandbase’s CMO, joined the company in 2014 and brought with him a decade of marketing leadership experience. Demandbase helped define and clarify ABM as a technology category.

DemandBase 82

DemandBase CMO Account Based Marketing Top of Funnel 82

Engagio

NOVEMBER 10, 2020

Almost immediately, we realized that we should merge Demandbase and Engagio. Ten months later, we have a new platform— Demandbase One —which exceeds any dreams we had when we first met. Thank you to every partner who has helped us succeed. It’s a fascinating time of ever-accelerating change.

DemandBase 62

DemandBase Top of Funnel Account Based Marketing Digital Marketing Funnels 62

Engagio

MAY 3, 2021

We have agreed to join Demandbase, the leading B2B account-based solutions platform, to transform the way B2B companies go to market. InsideView will be a business unit of Demandbase, continuing to bring you the same sales intelligence, data management, and high-quality data you’ve come to rely on us for.

InsideView 71

InsideView DemandBase Work Management Top of Funnel 71

Valasys

SEPTEMBER 15, 2020

On 14th September 2020, Demandbase announced the expansion of its leadership team, with a new CRO to reshape the B2B marketing landscape. Demandbase, a pioneer Account-Based Marketing (ABM) organization, announced the appointment of Allison Metcalfe as the Chief Revenue Officer (CRO). Thomas in St. Paul, Minnesota.

DemandBase 52

DemandBase Account Based Marketing Jigsaw Advertising Agencies 52

Engagio

APRIL 19, 2021

Buyers and decision makers love them because they help make sense of complex categories and focus on decision making. Full disclosure: Demandbase is featured, and we are proud to say, got top marks.). How did Demandbase fare? Demandbase did great in our top criteria. This report offers a unique point of view.

DemandBase 77

DemandBase Marketing Automation Services Account Based Marketing Vendors 77

Engagio

SEPTEMBER 30, 2020

In fact, our enhanced AccountID product arguably provides the most complete and accurate account identification available. The first thing we did in bringing Engagio into the fold is to integrate their first-party data into our AccountID product. Demandbase AI and machine learning select the best identification for each account.

DemandBase 71

DemandBase Account Based Marketing ABM Marketing AI 71

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Engagio

NOVEMBER 11, 2020

And that’s why I’m so excited that today we are releasing Demandbase One , which combines the best of Demandbase and Engagio into a single, no-limits B2B solution for modern marketers. Both Demandbase and Engagio shared a common vision, to transform the way B2B companies go to market by building next-generation marketing technology.

DemandBase 62

DemandBase Account Based Marketing ABM Marketing AI 62

Webbiquity

FEBRUARY 22, 2022

” As the authors of the report put it, “One-off campaigns can be great for building quick brand awareness and product sales, but when it comes to building trust and advocacy, longer-term, always-on partnerships are the way forward.” When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen?

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Engagio

MARCH 20, 2024

Increasing the volume of leads won’t help you, and is more likely to lead to untargeted, undifferentiated engagement that can actually diminish your brand reputation, while wasting your budgets. Acting as an extension of your team, Demandbase will review specific messaging strategies for each of your stages.

Advertising Agencies 71

Advertising Agencies Ideal Customer Profiles Account Based Marketing ABM 71

Engagio

OCTOBER 30, 2023

Is it a productivity powerhouse, or does it carry the risk of diminishing human skill? That’s not just a marginal improvement; it’s a significant leap in productivity and quality that can translate into real competitive advantages for companies. Recent studies are starting to provide us a nuanced answer: it’s both.

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

Engagio

OCTOBER 1, 2021

With the way that we’ve been screaming it from the rooftops, you’ve probably heard that InsideView and DemandMatrix are Demandbase companies now. In short, sales intelligence (SI) helps you sell more intelligently. But that definition of SI is a little too broad of a lens for what we’re cooking up at Demandbase.

InsideView 71

InsideView DemandBase B2B Thought Leadership Mobile Advertising 71

Engagio

JULY 27, 2021

This allows your B2B teams to better understand where their prospects are in the sales cycle and helps you develop key relationships with those accounts. Predictive analytics helps you do that. Plus, it benchmarks the health of each account and helps to create more accurate account scores. Marketing trend insights.

Lead Ranking 71

Lead Ranking Ideal Customer Profiles Lead Scoring Analytics 71

Martech

APRIL 25, 2023

The situation has put a strain on management resources and forced a lot of seasoned marketers back to completing entry-level tasks, especially in areas like content production — rather than strategic planning or performance optimization. It is a great tool to help you really focus and prioritize your CRM data.

Marketing AI 92

Marketing AI Allocation Top of Funnel Planning 92

DemandBase

AUGUST 5, 2020

Recently, Megan Anderson Vasquez was promoted to Vice President of Customer Success at Demandbase. Previous to this, she was a Customer Success Manager for the past six years at the company, helping her clients to achieve their ABM goals. Can you share a bit about your career path that led you to Demandbase?

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52

Engagio

APRIL 12, 2024

High customer retention rates indicate satisfied customers who trust the business and will likely continue purchasing products or services. Companies can allocate their resources towards improving products or services and enhancing customer experiences rather than constantly investing in acquisition strategies. Efficiency FTW.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Engagio

SEPTEMBER 16, 2021

Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. At Demandbase, we have a top 5 that our AEs, SDRs, Marketing, and leadership all get behind to close. I like to go back to the whys : why Demandbase and why now?

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

LeanData

JANUARY 4, 2016

And Demandbase is establishing itself as one of the trend leaders in the growing industry space. The firm helps customers scale their ABM programs by using innovative technologies. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy.

DemandBase 40

DemandBase Account Based Marketing ABM B2B Sales 40

LeanData

JANUARY 4, 2016

And Demandbase is establishing itself as one of the trend leaders in the growing industry space. The firm helps customers scale their ABM programs by using innovative technologies. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy.

DemandBase 40

DemandBase Account Based Marketing ABM B2B Sales 40

LeanData

JANUARY 4, 2016

And Demandbase is establishing itself as one of the trend leaders in the growing industry space. The firm helps customers scale their ABM programs by using innovative technologies. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy.

DemandBase 40

DemandBase Account Based Marketing ABM B2B Sales 40

LeanData

JANUARY 4, 2016

And Demandbase is establishing itself as one of the trend leaders in the growing industry space. The firm helps customers scale their ABM programs by using innovative technologies. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy.

DemandBase 40

DemandBase Account Based Marketing ABM B2B Sales 40

Engagio

MARCH 29, 2021

Intent data helps you understand what keywords the account or people at that account are researching. With this insight, you can find the accounts that are in-market for your product and prioritize your messaging based on where they are in their account journey. It’s also important to reach the right audience.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

Engagio

DECEMBER 22, 2020

Demandbase Has the Answer. By Russell Martin, Senior Product Marketing Manager. Here’s a list of seven tips to help you navigate this challenging environment. Demandbase Just Built It. By Richard Acton-Maher, Director, Product Management & Design. By Jon Miller, Chief Product Officer. Are You Ready?

B2B Sales 132

B2B Sales DemandBase Account Based Marketing B2B Marketing 132

Engagio

JANUARY 30, 2024

New product launches, performing marketing campaign analysis, forecasting customer demand, and more. Optimizing Sales Strategies: Sales teams can use clustering to identify which customer segments are most likely to respond to specific sales tactics or which products are often purchased together. Predicting sales growth.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Contently

JANUARY 31, 2023

Personalized product offers, subject line optimization, and customer data preparation and analysis—all of these applications depend on AI in the relevant layer of marketing technology, and they are all becoming mainstream in marketing. AI Helps Predict a Customer’s Next Action You’re probably familiar with sentiment analysis.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Engagio

NOVEMBER 16, 2023

I’m famous for saying in my ABM workshops with clients, “Since marketing budgets are never infinite, we need to hone in on ‘best fit’ accounts that are in-market for your products and services today.” Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Taking an account-based approach has many benefits.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Engagio

JANUARY 19, 2021

All of this data is helpful in segmenting a target list and prioritizing who to pursue in our Marketing and Sales efforts. But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. But it can be easily done in the Demandbase One ABM Platform.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133