Engagio

DECEMBER 2, 2022

Learn how to identify and act on new areas of opportunity for your sales team; create leverage with the help of data and technology; and engage with and create buy in from key stakeholders. The post HealthEdge Creates Leverage and Efficient Processes with Technology appeared first on Demandbase.

Efficiency 48

Efficiency Process DemandBase Act-On 48

Webbiquity

FEBRUARY 22, 2022

On the other hand, while 69% of marketers count on influencers to drive new leads, just 43% of influencers say they are helping with this. When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen? Source: Onalytica. That shouldn’t be surprising. Well, maybe.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Martech

APRIL 25, 2023

Burnout and turnover “Without a source of new talent, MOps teams are becoming top-heavy,” according to Demandbase. Unsurprisingly, artificial intelligence is poised as the shining knight in digital armor, ready to face the talent shortage head-on and help companies overcome these challenges. And should we entertain that?

Marketing AI 90

Marketing AI Allocation Top of Funnel Planning 90

Engagio

SEPTEMBER 29, 2023

Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing. A few strategies we use at Demandbase to make this work: We adjust ownership based on the ICP fit and account and prospect journey stage.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold!

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Engagio

NOVEMBER 3, 2022

We’ll share highlights from the study’s deep dive into top performing programs from 2022, explore the different types of initiatives to prioritize as we head into 2023, and provide some practical ideas, insight, and inspiration to help us all get through the planning process for the year ahead.

DemandBase 118

DemandBase Account Based Marketing ABM Advertising Benchmark 118

Engagio

JANUARY 30, 2024

Start this process with a small sample of the data. To recap (or TL; DR), here is the 7-step modeling process: Data collection Data cleansing Feature selection Model training Testing and validation Deployment Monitoring, updating, iterating There is no one-size-fits-all model. How predictive analytics modeling works in practice Data.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Contently

JANUARY 31, 2023

AI Helps Predict a Customer’s Next Action You’re probably familiar with sentiment analysis. It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Engagio

APRIL 12, 2024

Current customers spend 67% more (on average) than new customers ( BIA Advisory Services ) Acquiring new customers involves substantial investments in marketing and sales and a lengthy nurturing process (think: email, phone calls, social media outreach, and more). The goal: Your organization is not just a vendor but a valuable partner.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Convince & Convert

FEBRUARY 9, 2024

The sales process and toolset has been impacted more heavily than almost any other business unit. Humans will always be important to the sales process. We do, however, want fewer guessing games in your process and more precision targeting. Focusing on use cases first is more helpful to your overall strategy.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Engagio

JANUARY 19, 2021

All of this data is helpful in segmenting a target list and prioritizing who to pursue in our Marketing and Sales efforts. But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. Segmentation done right is a time-consuming process.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Engagio

JULY 1, 2021

A core feature within Demandbase One is Selectors. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. Why is Demandbase Selectors useful?

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

SalesIntel

SEPTEMBER 3, 2021

Here is a hint – if a company uses an ABM platform like DemandBase, likely, they would also be looking for other marketing tools. One of the immediate benefits of technographic data is the simplicity and efficiency it brings to the prospecting process. Quick Prospecting. Request Demo.

Ideal Customer Profiles 52

Ideal Customer Profiles eCommerce DemandBase Account Based Marketing 52

Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. We launched LinkedIn CTV to help our customers continue to reach and engage new audiences across streaming television content.” Building on video.

Linkedin 65

Linkedin Paid Search Agency Ads Campaigns 65

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. Before that, he founded Demandbase and practically invented the ABM technology category. Business email address Subscribe Processing. In your inbox.

Account Based Marketing 76

Account Based Marketing ABM DemandBase Marketing Analytics Tools 76

Engagio

MAY 15, 2023

So it’s no surprise I was asked recently what I look for to justify the tech purchases we make at Demandbase. At Demandbase, there are three tests our tech purchases need to pass, and the first is the most important by far. Test 1: Does the technology help us achieve our KPIs? Here’s how I look at it. Need the TL;DR version?

Purchase 62

Purchase DemandBase Thought Leadership ROI 62

SalesIntel

APRIL 19, 2024

The first step in the sales process is prospecting. This blog will help you identify the top ten lead enrichment tools and ensure you choose a reliable data provider for your prospecting efforts. It helps you better understand their audience, tailor their messages, and reach the right people at the right time.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer. The answer: social proof marketing. Social proof is the new marketing.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

DemandBase

JANUARY 27, 2020

How do you make the process more efficient, significantly reducing the time from early engagement to deal closing? How can ABM and the Demandbase platform help you take action when accounts are showing buyer intent? Use technology like Demandbase to turn anonymous web traffic into recognized visitors from identified companies.

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

Engagio

JANUARY 14, 2021

For starters, buyer journeys are more complex, and there are more people in the decision-making process at a B2B account. Many Sales reps don’t reach leads until they get to the “Known” stage, not earlier in the buying process. Why prioritizing accounts helps meet revenue growth. This is a mistake.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Engagio

NOVEMBER 10, 2022

In this article, we explore how data-informed strategies help marketers determine which processes, technologies, or positions drive the most ROI. How to Structure Budgets and Teams for Long-Term Growth appeared first on Demandbase. The post Purposeful Planning: Tech, Talent, or Programs?

Budget Programs 62

Budget Programs Planning DemandBase ROI 62

ClickZ

JUNE 15, 2020

AI can help brands in heavily regulated industries avoid compliance issues when posting to social media via the use of AI. DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Engagio

DECEMBER 2, 2020

Have you identified the goals, needs, and motivations among buyers in each of your segments and how your solutions help them to achieve them? Do you have a process in place for iterating or updating your segmentation strategy on a regular basis? And watch our master class with Bonnie Thomas, Senior ABM Strategist at Demandbase.

Segmentation 142

Segmentation DemandBase Account Based Marketing Marketing Management 142

Tony Zambito

MAY 17, 2021

Jon Miller, chief marketing and product officer of Demandbase is advocating for ABX. Help them meet their challenges. Instead, it will need to truly understand buyer personas, buyers’ internal buying processes vs generic buyer’s journey, and the new future of work. And adopting a lifecycle viewpoint.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

SnapApp

JULY 11, 2017

I touched on some important stats in my recent article on understanding the modern B2B sales process – and I want to bring some of those back into the light, here, because they’re important for marketers seeking to understand buyers’ mindsets. . Source: Demandbase. . As the B2B buying process has changed, so have the behavior models.

Buy 70

Buy Process B2B Peer-to-peer 70

Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

DemandBase

MARCH 23, 2020

Here’s a list of seven tips to help you navigate this challenging environment. Maybe this will lead to a meeting to discuss how your products or services can help. At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. More guiding, less selling.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Jesse Darsinos did an excellent job covering the basics of 1:1 sales outreach and humanizing the sales process for top prospects in his recent blog post. Personalization: It’s Not Just Jargon. percent to 10 percent.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. An action-oriented B2B marketing firm that was founded to help senior executives deal with the new accountabilities of modern marketing, Inverta provides custom, operational consulting. Road trips?

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

Engagio

AUGUST 23, 2021

The fact that B2B buyers have emotions means that no matter how disciplined a buying process is, they will use emotionally driven heuristics to simplify these complex decisions — often choosing the vendor that seems “safest.” In fact, whether the buyer realizes it or not, the decision is often made long before the buying process is completed.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

Engagio

JANUARY 20, 2024

His insightful advice will help you adapt your marketing approach to do more with less and prove its effectiveness. She also discusses building an AI chatbot and how it accelerates a customer’s purchase process. “Mixed media modeling is a completely different kind of attribution.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Just In Time for Summer. (An But enough of that.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Engagio

OCTOBER 18, 2023

I love the look and feel of Demandbase.” The decision of who to target is not left up to the individual SDRs; instead it’s a disciplined process where AEs pick accounts guided by marketing, using AI to focus on the highest-value accounts with the best propensity to purchase. Also, ABSD isn’t just about working harder.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

The Point

AUGUST 25, 2020

A basic assessment will enable you to identify gaps in resources, personnel, data, and technology that in turn can help prioritize investment, research and planning. Lead Management Definitions/Processes. Filling those gaps will make you better prepared to reap maximum benefit from a fully-deployed ABM strategy.

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. For example, Demandbase calls this convergence its “Smarter Go-To Market” offering, while Kwanzoo expects a B2B Go-To Market suite — anchored by its B2B GTM platform — to become standard.

Account Based Marketing 114

Account Based Marketing Enterprise Management Work Management Marketing Management 114

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. So let’s cut to how Demandbase (then Engagio) helped us achieve success. I know, this story must sound familiar. The solution. The result.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

DemandBase

SEPTEMBER 1, 2020

(Though it’s tempting to say it’s “business as usual” because that sentiment can help to create a sense of stability.). Since at Demandbase, we’re most qualified to make suggestions for revenue teams about growth and engagement, that’s what we’ll do. Target account selection process update and refresh.

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management DemandBase Marketing Management 130