Engagio

MARCH 29, 2021

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. The article showcases some eye-opening statistics regarding personalization, including that “lack of content relevancy generates 83 percent lower response rates in the average marketing campaign.” Personalization with Demandbase.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Engagio

OCTOBER 11, 2023

Nowhere is this more noticeable than in today’s Generative AI craze and the massive appetite that large language models, or LLMs, have for training data. Be it software solutions, artificial intelligence, or go-to-market (GTM) strategies — the common thread behind the value is quality data.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

KoMarketing Associates

NOVEMBER 29, 2017

Twenty-two percent of software provider companies said the same, while 20 percent of professional/IT services businesses faced similar struggles. As high-tech marketers turn to ABM, agency-based marketers continue to deploy this tactic in an effort to generate ROI. The Shift Toward Account-Based Marketing.

Account Based Marketing 198

Account Based Marketing ABM Work Management Demand 198

Launch Marketing

APRIL 20, 2022

jonmiller Jon Miller Chief Marketing Officer, Demandbase . As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. Rand Fishkin is co-founder and CEO of audience research software startup, Spark Toro.

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Engagio

MAY 3, 2021

It’s been almost 10 years since Marc Andreessen proclaimed that “ Software is eating the world.” Back then, he claimed that we were undergoing a broad technological and economic shift in which software companies were poised to take over large swathes of the economy. and pointed out these are really software companies.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

ClickZ

JUNE 15, 2020

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. AI offers several powerful functionalities within in ABM platforms to facilitate selling.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Top Rank Marketing

NOVEMBER 15, 2023

12+ B2B Influencer Marketing Predictions From Top Experts & Influencers Paul Dobson Head of Digital Services Cloud Software Group @svengelsk In near terms, budget constraints will push influencer content further down the sales funnel, requiring proof of its impact on sales.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Engagio

MAY 31, 2023

This multifaceted program incorporated a roadshow with events in multiple cities, embracing a rockstar theme to connect with marketers who wanted to be respected as revenue generators. Gong is a company that specializes in conversational intelligence software. Finally, let’s look at Gong Labs.

Work Management 108

Work Management Advertising Agencies Marketing Management DemandBase 108

Metadata

NOVEMBER 17, 2021

This may sound cynical, but I blame software vendors for “ABM” being ill-defined. You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. Director of Demand Generation @ ThoughtSpot. Director of Demand Generation @ Chili Piper.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Customer Experience Matrix

DECEMBER 9, 2008

I noticed a visitor to the Raab Guide to Demand Generation Systems site from a new source the other day, which turned out to be a mention on blog by Jason Stewart of Demandbase. Tags: marketing automation twitter software selection demand generation. Thanks a bunch, Maria.

Demand Generation 120

Demand Generation Demand Generation Marketing Automation Services 120

Hubspot

DECEMBER 23, 2022

From software that leverages your partner ecosystem to prospect databases, every tool on this list can help you fill your sales pipeline. Unlike manual prospecting, sales prospecting software allows you to quickly identify potential customers. HubSpot Sales Lead Software. That includes how prospects are identified. Image Source.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Lake One

OCTOBER 11, 2023

Generative AI tools can repurpose your message, automatically adapting it to a different audience. BONUS: Wondering where to start with Generative AI? AI Applications in Lead Generation and Customer Segmentation Lead generation is more than just combing through records for accuracy.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

PathFactory

MAY 3, 2022

by Dave Kellogg, advisor, director, consultant, angel investor, and blogger focused on Enterprise software startups. Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory. The second is a direct response blog post, “ Traditional B2B Sales is Dead, Long Live the UCE? ”

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

NuSpark Consulting

APRIL 13, 2012

Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Rollworks

DECEMBER 14, 2021

Generate more revenue. According to FlipMyFunnel, companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t. Using the right B2B lead generation software with your ABM campaign can help you make sure your content connects with your leads. ABM and Revenue.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Outgrow

FEBRUARY 4, 2022

Accompanied with the results section of this quiz, is a lead generation form, that helps us get lead information of people who have visited and taken the quiz. . VenturePact, a software development marketplace, built an interactive calculator on Outgrow for their website for improving their lead generation and customer interaction.

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

6sense

OCTOBER 1, 2021

Demandbase CMO Jon Miller and G2 CMO Amanda Malko were also on the panel. This is reflected in the research that buyers are conducting at software review site G2, Amanda Malko explained. But at some point, all this data must be properly assembled to generate meaningful business impact. Pipeline Clarity is Paramount.

Account Based Marketing 62

Account Based Marketing ABM CMO DemandBase 62

Directive Agency

MAY 20, 2020

Your TAM (or Total Addressable Market) is a term used to describe the total opportunity for your business to generate revenue from. For example, if you are a log management software company, your TAM is any business that digests data. These platforms, such as Capterra, G2, and Software Advice, likely will have the best quality leads.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Full Circle Insights

SEPTEMBER 12, 2022

We’ll explain what Account Based Marketing is, review its benefits, share the importance of measurement, and give some tips on how to implement an ABM strategy that engages with more prospects, creates more conversations, and ultimately generates more revenue. Step 3: Generate a list of target accounts. This list should not be random.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure this post will generate its fair share of comments, outrage, and controversy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Metadata

MARCH 25, 2021

Why We Needed Software I knew we would need to find a solution to become hyper-targeted towards each of our ICPs, while also leveraging insights from our CRM to ensure the right message was reaching the right persona at the right time. I just found it to be critical software for us, and hope this helps others as well. .

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59

Martech

SEPTEMBER 24, 2021

Since data enrichment is a chief capability of ABM tools, it’s first to understand the types of data these platforms work with: Technographic data: Identifies the hardware and software systems that accounts use to run their businesses. Third-party software integration. Interaction management/Orchestration. Click here to download!

Account Based Marketing 118

Account Based Marketing Enterprise Management Work Management Paid Content 118

Adobe Experience Cloud Blog

JANUARY 7, 2020

First, we use Mintigo to generate an account fit score for all of the prospects in our database. Personas – show relevant content for some of the personas we sell to, such as marketing operations, demand generation, and marketing leaders – this helps increase CTR.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

Content4Demand

MAY 21, 2020

Gordian was able to generate $20 million in revenue and new leads for sales to follow up with and track content engagement numbers. Leveraging Intent Data For Authentic Sales Engagement A facet of generating conversions is timing. Predictive analytics allowed MRP to enhance their lead generation and identify new active accounts faster.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Metadata

MARCH 26, 2021

Why We Needed Software I knew we would need to find a solution to become hyper-targeted towards each of our ICPs, while also leveraging insights from our CRM to ensure the right message was reaching the right persona at the right time. I just found it to be critical software for us, and hope this helps others as well. .

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

Metadata

SEPTEMBER 8, 2020

Metadata generates an ROI on every previous investment. We injected experimentation software into account-based marketing, long before marketers ever realized how essential experimentation might be. We saw this with the Demandbase Engagio acquisition. Meanwhile, the ABM category is consolidating.

Marketing Analytics Tools 85

Marketing Analytics Tools Account Based Marketing ABM Paid Search Agency 85

Valasys

OCTOBER 5, 2018

For the minority who are not aware of what Eloqua is, Eloqua is a Software as a Service (SaaS) platform for marketing automation that is offered by Oracle and that manages marketing campaigns and sales lead generation for B2B marketers and organizations.

Eloqua 76

Eloqua Lead Gen Marketing Automation Services Paid Search Agency 76

Rollworks

MAY 21, 2018

Generate more revenue. According to FlipMyFunnel, companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t. Using the right B2B lead generation software with your ABM campaign can help you make sure your content connects with your leads. ABM and Revenue.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

TrustRadius Marketing

MARCH 16, 2022

Pricing is a key consideration for most software buyers. Pricing for Marketing Intelligence Software will vary depending on data sources, feature set, number of users, and payment structure. 10 Free version Premium consulting and integration services Pricing transparency Demandbase Custom pricing provided upon request 9.2/10

Marketing Automation Services 98

Marketing Automation Services Pricing Price Budget Programs 98

Engagio

DECEMBER 28, 2020

A few ideas for folks to try: tactile marketing automation coined by our friends PFL, physical direct mail accompanying video calls like that of Demandbase’s great launch party, and video challenges like we did here internally Marvel Marketers. Chief Product Officer at Demandbase | LinkedIn. Pieter De Temmerman. Jon Miller.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

DemandBase

APRIL 13, 2020

Demandbase is well suited to help our customers with these new realities. Account Identification – Which Powers Demandbase’s Products & Features. Some vendors (not Demandbase) power their “account identification” by solely relying on Reverse IP data. If present, we identify the company from this cookie alone.

DemandBase 105

DemandBase Work Management Marketing AI Marketing Management 105

Influitive

AUGUST 3, 2015

In the B2B software world, it’s a buyer’s market. In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

ANNUITAS

MARCH 4, 2014

It reminds me of a post I wrote while at Demandbase called Marketing is a Mix Tape which still stands up and speaks to the problem of the perceived “ease” of marketing automation and other marketing technologies. Author: Jason Stewart @jstewart_1 Vice President, Demand Generation, ANNUITAS.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

Metadata

AUGUST 23, 2022

We were floored by the organizations evaluated for this report: 6sense, AdDaptive Intelligence, Adobe, Demandbase, Influ2, Jabmo, LinkedIn, Madison Logic, Marin Software, Metadata, RollWorks, StackAdapt, Terminus, and The Trade Desk. For every $1 our customers spent, they generated $5 in pipeline (yep, read this paragraph again).

Forrester 52

Forrester Lead Ranking Account Based Marketing ABM 52

SWZD

SEPTEMBER 2, 2019

Account Based & Tech Stack Based Marketing at Snowflake This week, we spoke with Lars Christensen, Vice President of Marketing and Demand Generation at Snowflake. We had a fascinating discussion on the use of Account Based Marketing (ABM) and Tech Stack Based Marketing (TBM) to optimize demand generation efforts. About Snowflake.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Account Based Marketing 48