PureB2B

MAY 1, 2019

Provides B2B technology companies with unparalleled lead generation solutions enriched with comprehensive intent data-layering. PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM).

DemandBase 48

DemandBase Intent Data Lead Generation Intent 48

Engagio

JANUARY 27, 2021

Now also the Chief Marketing and Product Officer at Demandbase. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. The result: Demandbase One , the most comprehensive ABM platform in the industry. The Engagio and Demandbase merger. Have you met Jon Miller yet?

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Engagio

SEPTEMBER 29, 2023

They engage with companies on their own terms, conducting extensive research across various channels long before they want to engage with sales teams. That’s why lead nurturing remains such a key element of a good B2B go-to-market. A good lead nurturing program will send the prospect some useful information once every week or two.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

DemandBase

MAY 7, 2020

Dear Sales Friend, Once, It was all about the form fill for lead generation. My entire universe once revolved around “the lead.” That’s when I was a sales rep years ago. Back then, sales reps lived and died by the lead. Sadly, for many sales reps, it’s still the case. Intent is the new lead.

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

Convince & Convert

FEBRUARY 9, 2024

That pressure to move fast and test things is even more critical for sales-centered organizations. The sales process and toolset has been impacted more heavily than almost any other business unit. AI has become a key ingredient to the modern sales strategy. Humans will always be important to the sales process.

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. The end of 2022 drowned in the splash from generative AI such as ChatGPT, Jasper.ai and others for text, and DALL-E, Midjourney, and others for images. But it’s a new year.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

DemandBase

OCTOBER 30, 2018

The Demandbase ABM Platform won Gold for Innovations in Technology in the 10th Annual 2018 Golden Bridge Awards ’ Advertising, Marketing and Public Relations category. I am confident this will set Demandbase apart for many years to come and this award acknowledges that the technology is now available to make it happen.

DemandBase 40

DemandBase Account Based Marketing ABM Public Relations 40

Only B2B

OCTOBER 13, 2021

We’ve all seen how difficult and time-consuming it can be to lead customers through your sales pipeline. Finding quality leads might feel like a never-ending task. A percentage of the leads you discover will always fall out of the pipeline along the way. Demandbase. In this case, intent data can be useful.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Engagio

DECEMBER 9, 2020

Lean in on Sales enablement. When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. The leads you end up sending off to your SDR team will be more qualified and therefore boost productivity. Lean in on Sales enablement. That’s music to our ears at Demandbase.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

SalesIntel

APRIL 19, 2024

The first step in the sales process is prospecting. This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP). This blog will help you identify the top ten lead enrichment tools and ensure you choose a reliable data provider for your prospecting efforts.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

ANNUITAS

DECEMBER 20, 2018

Avoiding common Account-Based Marketing mistakes like excluding existing customers, neglecting inbound efforts and content strategy, and leaving it all to sales will significantly increase their likelihood of success. The post 3 Demand Generation Trends to Watch in 2019 appeared first on Annuitas. What did success look like in 2018?

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

KoMarketing Associates

MAY 1, 2019

As marketers’ budgets fluctuate with changing demands, new research suggests that they are focused more on lead generation, as well as sales and marketing alignment to achieve their primary goals. Sales and Marketing Continue to Close the Gap. At least 16 percent claimed that it will rise by more than 30 percent.

Customer Surveys 150

Customer Surveys Demand DemandBase Demand Generation 150

Marketing Insider Group

AUGUST 3, 2020

An expert round-up on Forbes Agency Council revealed that the majority of B2B business leaders saw incredible results from an ABM program, including improved lead generation, opportunities for personalization, lowered costs, and better relationships with clients. ABM gives the sales team fewer leads to work with.

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. These leads are perfect for your sales team because they’re already hot! Demandbase.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups. Clever folks.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Engagio

NOVEMBER 14, 2023

By fostering a deep alignment between marketing and sales teams, ABM enables businesses to approach their target accounts with the precision and personalization that today’s competitive landscape demands. These were fueled by technology. Beginning in 2022, a new term emerged: account-based experience (ABX).

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. ABM is about quality leads and engaging active buyers. The obsolete methods of Lead generation are transforming. Now you cannot solve demand generation problems with quantity leads. The funnel for the leads is flipped.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

DemandBase

MARCH 23, 2020

But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible. Maybe this will lead to a meeting to discuss how your products or services can help. Tighten your sales and marketing alignment. It’s that simple.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Launch Marketing

APRIL 20, 2022

jonmiller Jon Miller Chief Marketing Officer, Demandbase . As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. Jon shares all the latest trends and interesting articles from third-party sources.

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Engagio

MAY 19, 2021

And the core principles of ABM haven’t changed since the early 2000s: Use deep client insight to generate relevant, compelling, and personalized messaging, experiences, and solutions that drive shared strategic value. Ruth Stevens: Data Leads the Way. To do ABM well, you need to bend the sales odds in your favor. That is it! “To

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

DemandBase

JANUARY 27, 2020

The sales cycle for B2B can be long and inefficient. Sales team members often have to coordinate with each other, Marketing, and other departments to provide the right answers at the right time, to the right buying individuals within target accounts to deepen engagement. This kicked off the official sales cycle.

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

Biznology

FEBRUARY 8, 2016

A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. But the leads weren’t panning out; the quality was terrible and salespeople were pointing the finger at marketing. Ninety-nine percent. Quality time.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

DemandBase

AUGUST 10, 2020

All (digital) roads lead to ABM. Forty-three percent of companies named Sales and Marketing alignment as their top priority for ABM in 2020. It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Lattice

MAY 24, 2016

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. They’ve seen up to 3x higher conversion rates and 15% higher sales quota attainment on average.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. Another notable development among ABM vendors is the move to consolidate ABM with demand generation. Help for the sales team.

Account Based Marketing 114

Account Based Marketing Enterprise Management Work Management Marketing Management 114

Engagio

OCTOBER 18, 2023

Sales development reps (SDRs) are an essential component to a truly high-performance revenue engine. They bridge the gap between sales and marketing and act like the initial handshake in the B2B world — a crucial first step in a long-term relationship between businesses. What is ABSD?

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. However, partnering with a best-intent data solutions company offers you a real competitive advantage in your sales and marketing efforts. So, how will you leverage intent data?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. An ABM strategy shifts the focus of your marketing team from generating large volumes of leads to identifying and reaching out to fewer, more qualified prospects.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

DemandBase

JULY 23, 2020

The 2020 ABM Market Research Study from Demandbase is here. Nearly 900 professionals from Marketing to Sales, CS to the c-suite, participated in this annual study to understand the state of Account-Based Marketing at organizations of all sizes. Drumroll, please. No Surprise: Investment Is Rising in ABM. Scalable revenue creation.

Account Based Marketing 120

Account Based Marketing ABM Budget Programs Allocation 120

DemandBase

JULY 16, 2020

Phrases like “hyper-personalization” and “personalization at scale” are tossed around frequently in the sales community, but what does it mean and how do you do it? The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. percent to 10 percent. Intent Data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Engagio

MAY 3, 2021

Data in B2B go-to-market (Sales and Marketing). Sales teams used to use their experience and intuition to know which accounts to focus on. But starting in the mid-2000s, companies began to use data to help prioritize time on the hottest leads (e.g., lead scoring). Bringing together the best B2B data.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. The Folloze ABM Engagement Platform empowers B2B sales and marketing teams to uniquely engage, develop, and win their top target accounts. Intent is the new lead. Summer concerts? Road trips?

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). The penalty of sugar rush The sugar rush leads dilemma is largely at fault here. In the last decade, sales activation became the new religion. A logical flaw The obsession with sales activation has a logical flaw.

Sales Management 77

Sales Management Top of Funnel Work Management Brand Identity 77

Engagio

JUNE 7, 2023

We’ve recently been hosting a series of LinkedIn Live sessions called the Growthbusters where industry experts come together to delve into the challenges faced by B2B marketing and sales teams. Traditionally, marketers focused on generating a high volume of MQLs to pass on to the sales team. Want to learn more?

Advertisements 62

Advertisements Advertising DemandBase B2B Sales 62