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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation. DemandBase has a similar structure. Here, you can see the types of information gathered purely from a site visit, and what additional intelligence can be gathered.

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Abandon Your Marketing Automation System!?

LeadSloth

My first reaction was: no way, you should not want to do without any type of marketing automation system (for simplicity sake, I use this term as synonymous to demand generation and lead management ). Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase.

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The 5 Top Media for Cold Prospecting

ViewPoint

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Let me go out on a limb and propose the top five media for your lead generation toolkit. Telephone is great for outbound inquiry generation, as well as lead qualification and nurturing. Every business needs new customers.

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5 Essential Functions for Every B2B Website

Biznology

Lead generation. The perennial number one goal of just about every business marketer is generating sales leads. So don’t squander the opportunity to turn your website into a lead generation tool. You can do a look-up by hand, or use automated processes from such providers as NetFactor and Demandbase Real-Time Identification.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

They aren't so much "lead generation" as they are "lead extraction" services. The bottom line is, with pressure to generate more leads with flat budgets, these services are likely to get increased interest. Demandbase is a simple, elegant lead enhancement solution with an affordable starting point at under $200 per month.