Vidyard

OCTOBER 9, 2014

And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. Account Based Marketing Might Just Save the Day Account based marketing (ABM) is a B2B targeting strategy that focuses on those accounts most likely to generate revenue. So…Does it Work?

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Vidyard

DECEMBER 16, 2015

For the past decade, B2B marketing has mostly been exemplified by lead generation. With the right nurture process and a stellar sales team, you can get a lot of return from “traditional” lead generation. Software vendors like Demandbase provide ABM analytics to help marketers see which accounts are interacting with digital content.

Account Based Marketing 50

Account Based Marketing Enterprise Management Marketing Management Top of Funnel 50

Vidyard

JUNE 14, 2016

This happens because all marketers have been stuck in the lead generation mindset for so long. Using a tool like Terminus or DemandBase , you can create customized ads like this one below that Salesforce served up to Hoover’s about financial services. We all just need more and more (and more!)

Account Based Marketing 50

Account Based Marketing ABM Paid Search Agency Marketing Automation Services 50

Vidyard

JANUARY 19, 2016

Last year, SAP generated $27 million in revenue with ABM. Cancel your contracts with ABM vendors, and go back to the basics of old-fashioned lead generation. Targeted ads are definitely part of the mix, but you’ll probably never generate a new opportunity from an ad. But what if that isn’t happening? Don’t do that.

Account Based Marketing 50

Account Based Marketing Work Management Marketing Management Marketing Automation Services 50

Vidyard

JULY 9, 2020

. “My best advice for startups considering events as a new initiative is to think in terms of your event as a minimum viable product (MVP),” says Christine Farrier, Senior Director of Partner and Channel Marketing at Demandbase. Want to start hosting a virtual event big enough to feed your SDR team for an entire quarter?

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

. “My best advice for startups considering events as a new initiative is to think in terms of your event as a minimum viable product (MVP),” says Christine Farrier, Senior Director of Partner and Channel Marketing at Demandbase. Want to start hosting a virtual event big enough to feed your SDR team for an entire quarter?

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65