Biznology

FEBRUARY 8, 2016

B2B publishing houses have long relied upon their subscriber lists for the generation. That means lead generators have to work existing lists harder, resort to lower quality lists, and even engage in shenanigans like the case outlined above to meet lead guarantees. Ninety-nine percent. Quality time. Like this post?

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

Biznology

DECEMBER 5, 2014

A similar focus occupies Warm-Transfer, which tele-qualifies leads generated by very large insurance companies, and warm transfers the prospects to the clients’ sales teams. “We Demandbase, for example, offers a platform that enables this kind of personalization, as well as IP-address driven banner ads. Makino’s approach?

B to B 80

B to B Banner Ads Banners Paid Search Agency 80

Biznology

MAY 29, 2013

Lead generation. The perennial number one goal of just about every business marketer is generating sales leads. So don’t squander the opportunity to turn your website into a lead generation tool. You can do a look-up by hand, or use automated processes from such providers as NetFactor and Demandbase Real-Time Identification.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

FEBRUARY 23, 2015

The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare, and $1 million in new business. 778 contacts were engaged with a 70% open rate (vs.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80