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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch.

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Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

Now, as the CRM evolution continues, the notion of social CRM has empowered organizations – especially sales adn support departments within these organizations – to connect with customers and prospects on an even greater level. One very vital element of social CRM is social selling, which leverages Web 2.0

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