SWZD

APRIL 9, 2019

The sixth annual ABM Innovation Summit hosted by Demandbase kicked off with CEO and founder Chris Golec and CMO Peter Isaacson giving an entertaining opening Keynote address. Many of the following takeaways are known if you follow Gartner and Forrester (or even us!) but worth reviewing. Here’s my take….

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Engagio

OCTOBER 11, 2023

This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers. Forrester recommends evaluating other capabilities as well, including real-time search and import of data, matching capabilities, and native / API integrations.

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Engagio

MAY 3, 2021

By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us: growing from an ABM leader to being the first and only complete B2B go-to-market company. The Demandbase One B2B Go-To-Market Suite consists of four connected clouds.

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Engagio

NOVEMBER 16, 2023

In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).” Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Demandbase can be used to support the evaluation of program effectiveness as well.

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Martech

AUGUST 9, 2023

Before that, he founded Demandbase and practically invented the ABM technology category. Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. That’s plenty, but far from all.

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KoMarketing Associates

JULY 11, 2019

DemandBase recently conducted a survey to gauge how marketers are integrating AI into their overall strategies. We’re still in the early days of AI for B2B marketing and sales, and there is a great deal of education that is needed to close the gap between implementation and expectations,” said Peter Isaacson, CMO at Demandbase.

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Marketing AI Marketing Report DemandBase Planning 120

Forrester B2B

JUNE 1, 2018

We just published The Forrester New Wave™: ABM Platforms, Q2 2018, which profiles the 14 most significant vendors in this market: 6sense, Demandbase, Engagio, Jabmo (formerly Azalead), Lattice Engines, Madison Logic, MRP, Radius, RollWorks, TechTarget, Terminus, Triblio, True Influence, and ZenIQ. Well that was interesting!

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Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. For example, Demandbase calls this convergence its “Smarter Go-To Market” offering, while Kwanzoo expects a B2B Go-To Market suite — anchored by its B2B GTM platform — to become standard.

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DemandBase

NOVEMBER 20, 2019

Today I made one of the easiest, hardest, and most gratifying decisions in my 12-year career as founder and CEO of Demandbase. I am proud to share that seven-year veteran and chief revenue officer of Demandbase, Gabe Rogol, will take the helm and lead this next chapter in our growth. The First $100 Million. The First $100 Million.

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Top Rank Marketing

OCTOBER 13, 2023

TechCrunch ON THE LIGHTER SIDE: Check your marketing math here TOPRANK MARKETING & CLIENTS IN THE NEWS: DemandBase Recognized in the Forrester Marketing and Sales Data Providers for B2B Landscape Report. TopRank Marketing Amid Twitter chaos, Mastodon grew donations 488% in 2022, reached 1.8M million users and some 1.8

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Engagio

NOVEMBER 15, 2022

In this session from Forrester B2B Summit, Rich Rodgers from Agilent discusses the common pitfalls of ABM and shares tips and best practices on how you can avoid them. The post Agilent Shares How to Avoid the Pitfalls of ABM appeared first on Demandbase.

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Account Based Marketing ABM DemandBase Forrester 48

Engagio

NOVEMBER 15, 2022

In this session from Forrester B2B Summit, Steve Komlos from Splunk discusses how his team identified baselines across key segments to create their account-based go-to-market plans. The post Splunk Shares How to Operationalize Industry Initiatives in B2B appeared first on Demandbase.

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Forrester B2B

MAY 4, 2021

Demandbase’s recent announcement that it has acquired the data providers InsideView (profiled in the recent “The Forrester Wave™: B2B Marketing Data Providers, Q2 2021“) and DemandMatrix (included in our “Now Tech: B2B Marketing Data Providers, Q1 2021“) and expanded its solution portfolio is significant news for the company, (..)

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Martech

OCTOBER 8, 2021

The new additions to the list are Demandbase, 6Sense, RollWorks and Triblio. In a Forrester/SiriusDecisions survey of marketers, the majority of respondents said account engagement, win rate, average deal size, and ROI increased after implementing an ABM strategy. The results of these adoptions are promising.

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Only B2B

FEBRUARY 6, 2024

Now, let’s delve in the benefits: Benefits of Leveraging B2B Intent Data for Lead Generation : Here are the benefits: Laser-Targeted Audience: Forrester predicts that by 2025, 60% of B2B marketers will be using intent data to identify and target high-value prospects.

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Top Rank Marketing

OCTOBER 4, 2023

Ann Handley @marketingprofs Chief Content Officer, MarketingProfs Andy Crestodina @crestodina Chief Marketing Officer and Co-Founder, Orbit Media Studios Michael Barber @michaeljbarber Vice President of Marketing, Charter School Capital Christopher Penn @cspenn Chief Data Scientist, Trust Insights Lee Odden @LeeOdden Founder and Board Advisor, TopRank (..)

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InsightSquared

SEPTEMBER 5, 2018

Fred Shilmover , CEO and founder of InsightSquared, Kevin Raybon , VP, Global Sales Operations at Thomson Reuters, Linda Fitzek , VP of Business Operations at EverString and Jessica Fewless , VP, ABM Strategy, Field and Partner Marketing at Demandbase. However, the challenge remains: How can these teams integrate to optimize for growth?

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Marketing Attribution DemandBase Forrester Forecasting 159

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. Demandbase CEO, Gabe Rogol, he too agreed that COVID is pacing the demise of old methods of lead generation. According to the study of Forrester Research, only 1% of leads effectively turn into revenue-generating customers. Triblio is acquired by IDG.

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Engagio

MAY 3, 2021

That’s why I’m so thrilled to announce that Demandbase has made the bold move to acquire not just one leading B2B data provider, but two: InsideView , the leader in sales and marketing intelligence including firmographic and contact data, and DemandMatrix , the best provider of technographic data and intelligence. And neither do we.

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Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. Collecting the right data. You need the right data. Figuring out who we want to target.

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DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. We have a saying at Demandbase that intent is the new lead , as explained by our VP of Sales Development, Jay Tuel, in his recent webinar. Personalization: It’s Not Just Jargon. percent to 10 percent. Intent Data.

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Outreach Enterprise Management DemandBase Buy 86

ClickZ

JULY 3, 2019

Then, last year, Forrester officially recognized ABM as a bonafide technology category with the Forrester ABM Platform New Wave. Source: Demandbase. Peter Isaacson is the CMO for Demandbase. The category. This ascent of ABM into the mainstream marked a turning point for the category. The next phase.

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DemandBase

MAY 28, 2020

According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality. Check out this blog from @Demandbase, which lists five types of data that strengthen marketing performance. click to tweet.

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Full Circle Insights

NOVEMBER 10, 2022

Study the Forrester B2B Revenue Waterfall: The Forrester B2B Revenue Waterfall is a great framework for implementing an ABM strategy; it’s helpful to develop a thorough understanding of how it works and which processes take place at the various stages.

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DemandBase

FEBRUARY 21, 2019

And that is exactly what Chris Golec, Founder and CEO of Demandbase, Jessica Fewless, VP of ABM Strategy, Demandbase, and I did. The category exists (just ask Forrester ). The post Why We Wrote a Book on ABM: 4 Years in the Making appeared first on Account-Based Marketing – Demandbase. You write a book.

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Account Based Marketing ABM DemandBase Top of Funnel 67

Full Circle Insights

DECEMBER 14, 2022

The Forrester B2B Revenue Waterfall is a popular choice because it uniquely captures the opportunities in ABM and accurately represents the B2B account journey. In the Forrester B2B Revenue Waterfall, Job #1 for marketers is to move accounts to the “prioritized” stage, which is equivalent to a marketing qualified lead (MQL). .

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DemandBase

SEPTEMBER 13, 2018

In my role as CMO of Demandbase, I worked to help the company become the ABM category creator, with recent recognition as a leader by Forrester. The post Why ABM is a Must Have for B2B Marketers appeared first on Account-Based Marketing – Demandbase. To listen to my full podcast, here’s the link: [link].

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DemandBase

DECEMBER 18, 2018

But B2B advertisers continue to drift away from cost-per-lead (CPL) as a core metric, and for good reasons: advertising is not particularly efficient for driving leads, and only 1% of leads ever turn into revenue (Forrester).

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Engagio

JANUARY 5, 2021

The proof is in the numbers: 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience ( Forrester ). 85% of consumers would reward sellers who provide relevant personalization with increased lifetime value (Forrester study commissioned by Rockt ). Take the next step!

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Account Based Marketing ABM Personalization Ideal Customer Profiles 127

Metadata

NOVEMBER 17, 2021

You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. When “ABM platforms” showed up 10 years ago from Demandbase, Terminus, and others ABM was accepted as a “technology.”.

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Engagio

JUNE 4, 2023

As Forrester Research writes in The Emergence of the B2B Marketing Revenue Platform: B2B marketers have realized leads and accounts are the wrong orientation. And this is why I’m so excited to announce Demandbase Buying Group AI. The post 9 Reasons Why Buying Groups Will Be The Next Big Thing In B2B appeared first on Demandbase.

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Content4Demand

MARCH 21, 2019

Read the full piece to learn the six traits of the modern B2B seller that Mary Shea, Principal Analyst at Forrester , shared – plus the three principles Chris Orlob, Senior Director of Product Marketing at Gong.io , says salespeople should rely on for what to say, do and write during customer conversations. ABM Advances.

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DemandBase

NOVEMBER 3, 2019

As the landscape continues to grow, we’re seeing new categories introduced by analysts – take the Forrester New Wave( ): ABM Platforms Q2,2018 for example — ensuring that your gluttony of options shows no sign of waning. The post Stacking up for ABM Just Got (a Whole Lot) Easier appeared first on Account-Based Marketing – Demandbase.

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Full Circle Insights

SEPTEMBER 28, 2022

The Forrester B2B Revenue Waterfall is an excellent framework for B2B sales because the sale can be complex and most involve groups of buyers. Detected: Full Circle ABM integrates with intent data providers like 6sense , Bombora , and Demandbase for third-party data that detects interest in intent topics from targeted accounts. .

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DemandBase

NOVEMBER 8, 2019

Speakers: Kerry Cunningham, Sr Research Analyst, Forrester Research. This virtual experience is designed to amplify and go a layer deeper into the Demandbase content delivered at Dreamforce. The post All the ABM You Need for Dreamforce and More appeared first on Account-Based Marketing – Demandbase.

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PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? Let’s dig into these two macro trends in more detail.

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Engagio

MAY 21, 2021

Forrester). Demandbase ABM Outlook Survey 2018). The post The Many Benefits of Account-Based Experience (ABX) appeared first on Account-Based Marketing – Demandbase. Less friction. Better ROI. Tighter alignment between Marketing and Sales is the primary value demonstrated from ABM today. A better customer experience.

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