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Abandon Your Marketing Automation System!?

LeadSloth

My first reaction was: no way, you should not want to do without any type of marketing automation system (for simplicity sake, I use this term as synonymous to demand generation and lead management ). the split between Leads and Contacts), but many 3rd party tools are addressing these weaknesses. What is your take on this?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. But with an established platform and 200 enhancements in its new release, Marketo Lead Management 3.0