Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Half a billion people watch video on Facebook every day. What Are the Benefits of Facebook Video? Contents 1.

Facebook 65

Facebook Video Marketing Enterprise Management Work Management 65

Oktopost

DECEMBER 8, 2021

Justin currently leads social and influencer marketing for Demandbase. Magazine, and the Boston Globe and is the author of the second edition and co-author of the third edition Facebook Marketing. In this episode, host Jennifer Gutman of Oktopost talks with Justin Levy, Director of Influencer and Social Media Marketing at Demandbase.

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

Top Rank Marketing

OCTOBER 13, 2023

Tech Business News B2B Social Media Sweet Spots: MarTech Shares What’s Working Now 93% of B2B marketers use LinkedIn, while Facebook and Twitter see less success. Specific statistics are not provided, but the update has had a substantial effect on search results. million users and some 1.8

Social Media 100

Social Media B2B Marketing Demand Lead Ranking 100

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. In that spirit, Demandbase is offering our online ABM Certification courses at no cost through July 31, 2020. Account-Based Marketing. Social advertising.

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

DemandBase

NOVEMBER 20, 2019

Today I made one of the easiest, hardest, and most gratifying decisions in my 12-year career as founder and CEO of Demandbase. I am proud to share that seven-year veteran and chief revenue officer of Demandbase, Gabe Rogol, will take the helm and lead this next chapter in our growth. The First $100 Million. The First $100 Million.

Account Based Marketing 80

Account Based Marketing DemandBase Forrester ABM 80

Top Rank Marketing

APRIL 15, 2024

While it’s the premier social platform for networking, professional development, and job hunting, users tend to use the platform more intentionally when compared to the likes of TikTok, Instagram, and Facebook, which in turn, decreases their receptiveness to advertisements.

Top of Funnel 81

Top of Funnel Paid Search Agency Work Management Marketing Management 81

Top Rank Marketing

OCTOBER 4, 2023

Ann Handley @marketingprofs Chief Content Officer, MarketingProfs Andy Crestodina @crestodina Chief Marketing Officer and Co-Founder, Orbit Media Studios Michael Barber @michaeljbarber Vice President of Marketing, Charter School Capital Christopher Penn @cspenn Chief Data Scientist, Trust Insights Lee Odden @LeeOdden Founder and Board Advisor, TopRank (..)

B2B Marketing 104

B2B Marketing B2B DemandBase Conference 104

Engagio

JULY 29, 2021

Forgetting Facebook. Take Facebook: the archetypal B2C platform, right? Surely Facebook is only for sharing cat pictures and parents posting their kid’s graduation photos, right? On top of that, Facebook themselves indicate that business decision-makers are two times more likely to be active daily than the average user.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

ClickZ

JUNE 17, 2020

Acquisio is cloud-based digital ad platform and campaign management software that combines the management of ads from top publishers like Google and Facebook into a single platform. 5: Demandbase: Account-based marketing (ABM) platform. Category: Digital ad management. What is it? Category : Account-based marketing (ABM). What is it?

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Digital B2B Marketing

AUGUST 26, 2013

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. Will LinkedIn have a privacy backlash similar to what Facebook has faced at times in the past? The video was edited for length and clarity.

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. It provides more global coverage than U.S.-centric

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

SmartBug Media

NOVEMBER 21, 2022

Demandbase. Facebook Ads. Demandbase. Facebook Ads. We've all probably heard that a person sees a brand seven times before taking action, but I'd argue that it's more like 30 times in the ABM world, where other brands wanting their attention are inundating your list of target accounts. LinkedIn Ads. Twitter Ads.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Only B2B

JANUARY 9, 2023

Account-based marketing can be used to reach high value customers using Google Ads, Facebook, LinkedIn, and Instagram. Here are some scenarios when account-based marketing is most appropriate: Source: DemandBase. Do platforms like Instagram and Facebook have a younger audience? To integrate marketing and sales.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

SmartBug Media

JUNE 24, 2020

Facebook Ads. That makes Facebook Ads one of the best paid media channels out there for the current crisis. That makes Facebook Ads one of the best paid media channels out there for the current crisis. Facebook has made some big leaps recently in its ad-serving engine.

Paid Content 111

Paid Content Advertising Channels Cost Per Click Account Based Marketing 111

SmartBug Media

MARCH 10, 2020

DemandBase. Facebook Ads. Live Events] If there are people within the account that can't make it to a live event or if you want to simulate a live event experience, Facebook Live is a great tool to do that. DemandBase. Facebook Ads. Facebook Live. LeadCrunch. LinkedIn Ads. Twitter Ads. Offline Campaigns.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Customer Experience Matrix

OCTOBER 15, 2015

But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator. Of course, the most direct competitors would be account based marketing vendors including Demandbase , Terminus , Azalead , Engagio , and Vendemore.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

ClickZ

NOVEMBER 19, 2020

Tap into your anonymous first-party web engagement data and third-party intent data from an ABM service like DemandBase to refine target customers. Customers have become accustomed to using tools like Facebook Messenger and Twitter to interact with brands, and they often expect a response within minutes.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Metadata

MARCH 25, 2021

Destination integrations – Facebook, LinkedIn, Twitter, Instagram, Google Ads, etc. Sales team visibility Demo & Findings Once I had a clear understanding of what I was looking for, I researched the top players in the space: 6sense, Engagio (just before they were acquired by Demandbase), Terminus, and Metadata.

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59

ClickZ

NOVEMBER 9, 2020

This is where you may encounter an “uncanny valley” effect (a pitfall raised by our MA Summit panelist, Jon Miller of Demandbase). Here’s a personal example: I ordered a product after clicking on a Facebook ad. The dark side of martech is starkly revealed when automation is overutilized.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

Digital B2B Marketing

OCTOBER 2, 2012

Are they on Facebook? Both Bizo and Demandbase offer this solution. It sounds obvious, on point, and innocent, but the oft-told advice to “go where your audience is” is one of the worst pieces of advice B2B marketers receive. This advice leaves B2B marketers looking at what their audience does. Do they watch the Super Bowl?

Advertisements 100

Advertisements Advertising DemandBase CRM 100

Metadata

MARCH 26, 2021

Destination integrations – Facebook, LinkedIn, Twitter, Instagram, Google Ads, etc. Sales team visibility Demo & Findings Once I had a clear understanding of what I was looking for, I researched the top players in the space: 6sense, Engagio (just before they were acquired by Demandbase), Terminus, and Metadata.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

Strategic-IC

DECEMBER 22, 2017

Tips For Using Facebook Ads For Account-Based Marketing. You may already be familiar with using Facebook as a channel for targeted, paid content promotion and lead generation. This post considers how to use Facebook Ads to reach key account targets. 5 Account-Based Marketing Challenges (And How To Solve Them).

Account Based Marketing 79

Account Based Marketing Planning ABM Marketing Budget Creation 79

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. Traditional media, social media, search engines, and demand side platform companies like Ziff Davis, Facebook, Google, and Demandbase don’t want you to spend much time thinking about that reality, but you should.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

NuSpark Consulting

OCTOBER 21, 2012

Facebook does allow you to do a little of B2B advertising. Facebook doesn’t ask for job titles in their profile management, so it’s not easy to target specific job functions. Demandbase just recently unveiled their new company targeting platform. Hidden under advanced targeting is an option to target workplaces. . .

Paid Content 100

Paid Content Paid Search Agency Display Social Media 100

ClickZ

OCTOBER 19, 2020

AdWerx Enterprise, a marketing automation platform, grouped tools like Slack, Salesforce, and Facebook within Lead Gen & Prospecting. For example, as demonstrated in Adwerx’s stack, Facebook can be used for lead generation and prospecting, but also for customer outreach and communication. Source: Chiefmartec.com.

CMS Development 69

CMS Development Marketing Automation Services Enterprise Management Work Management 69

Metadata

AUGUST 23, 2022

That’s why today’s marketers only use display to drive traffic to their website to retarget them on channels that actually convert, like LinkedIn and Facebook (where, incidentally, ads cannot be blocked). It’s absolutely not the channel or medium of choice. Number 2: Not considering the B2B ecosystem. Make it make sense.

Forrester 52

Forrester Lead Ranking Account Based Marketing ABM 52

Directive Agency

MAY 20, 2020

These audiences can be built out in almost any ad platform: LinkedIn, Google, Bing, Facebook, and more. This would require investment into a tool such as Demandbase. Demandbase is an ABM tool that you can hook up to Google Analytics (GA) to build audiences based on company size and industry. Our recommendation?

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Customer Experience Matrix

MARCH 26, 2015

For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). Terminus uses third party data partners to identify cookies belonging to people in the specified roles at the selected companies and connects to ad exchanges, Facebook , and mobile apps to bid on them.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

NuSpark Consulting

JANUARY 14, 2017

The ads you see on the right-hand side of your personal Facebook page, Twitter account or email often come from persistent cookies stored by consumer product and service websites you shopped.). We like DemandBase, Terminus, and Kwanzoo as ABM platforms. This includes remembered facts such as buying habits and product searches.

Account Based Marketing 100

Account Based Marketing Paid Search Agency Ads Work Management 100

Valasys

MAY 27, 2019

Promotion of Content Across Multiple Channels : Whether it is ABM or Inbound Marketing, the personalized content created for accounts or leads have to be promoted across multiple social channels including the 5 major social media platforms – Facebook, Pinterest, Instagram, LinkedIn & Twitter. This is a difficult task.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

SWZD

SEPTEMBER 2, 2019

They are evaluating and adopting ABM supporting technologies such as Engagio and DemandBase. He saw Facebook as useful in that marketers can get impressions at an entirely different price point from LinkedIn, and he feels the line is becoming more blurred in terms of private and professional browsing. Inbound and Outbound Marketing.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Account Based Marketing 48

Martech

MARCH 10, 2022

Terminus, Demandbase). Data is used to make decisions and help companies reach their goals — but data collection in 2022 has become drastically different with customers now aware of how much data they’re giving up and with the dramatic changes to data privacy initiated by the likes of Apple and Facebook.

Account Based Marketing 99

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 99

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Using website personalization technologies like Marketo web personalization or Demandbase, a marketer can identify the company and/or industry a visitor represents based on their IP address alone.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Adobe Experience Cloud Blog

MARCH 6, 2017

Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today. Find the nearest sushi restaurant.”.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Valasys

MARCH 30, 2020

According to the latest research report Moving to ABM Maturity: 2019 ABM Benchmark Study, by ITSMA and ABM Leadership Alliance (of which Demandbase is a founding member), 21% of the respondents expect an increase in their current ABM budgets. This boosts the economic front of the organizations.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Content Standard

DECEMBER 4, 2015

” And for good reason—enterprise brands like Cisco, Marriott, and DemandBase are earning a major return on investment from their content marketing programs. According to PQ Media’s Global Content Marketing Forecast , “The industry is on track to generate $313 billion in revenue in 2019.”

Allocation 40

Allocation DemandBase Budget Programs Content 40

Content Standard

DECEMBER 4, 2015

” And for good reason—enterprise brands like Cisco, Marriott, and DemandBase are earning a major return on investment from their content marketing programs. According to PQ Media’s Global Content Marketing Forecast , “The industry is on track to generate $313 billion in revenue in 2019.”

Allocation 40

Allocation DemandBase Budget Programs Content 40