DemandBase

NOVEMBER 20, 2019

Today I made one of the easiest, hardest, and most gratifying decisions in my 12-year career as founder and CEO of Demandbase. I am proud to share that seven-year veteran and chief revenue officer of Demandbase, Gabe Rogol, will take the helm and lead this next chapter in our growth. The First $100 Million. The First $100 Million.

Account Based Marketing 80

Account Based Marketing DemandBase ABM Forrester 80

Engagio

JULY 29, 2021

Forgetting Facebook. Take Facebook: the archetypal B2C platform, right? Surely Facebook is only for sharing cat pictures and parents posting their kid’s graduation photos, right? On top of that, Facebook themselves indicate that business decision-makers are two times more likely to be active daily than the average user.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Digital B2B Marketing

AUGUST 26, 2013

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. Will LinkedIn have a privacy backlash similar to what Facebook has faced at times in the past? The video was edited for length and clarity.

Linkedin 100

Linkedin Eloqua DemandBase Privacy 100

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. It provides more global coverage than U.S.-centric

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Only B2B

JANUARY 9, 2023

Account-based marketing can be used to reach high value customers using Google Ads, Facebook, LinkedIn, and Instagram. Here are some scenarios when account-based marketing is most appropriate: Source: DemandBase. Do platforms like Instagram and Facebook have a younger audience? To integrate marketing and sales.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

SmartBug Media

JUNE 24, 2020

Facebook Ads. That makes Facebook Ads one of the best paid media channels out there for the current crisis. That makes Facebook Ads one of the best paid media channels out there for the current crisis. Facebook has made some big leaps recently in its ad-serving engine.

Paid Content 111

Paid Content Advertising Channels Cost Per Click Account Based Marketing 111

Customer Experience Matrix

OCTOBER 15, 2015

But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator. Of course, the most direct competitors would be account based marketing vendors including Demandbase , Terminus , Azalead , Engagio , and Vendemore.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

ClickZ

NOVEMBER 19, 2020

Tap into your anonymous first-party web engagement data and third-party intent data from an ABM service like DemandBase to refine target customers. Customers have become accustomed to using tools like Facebook Messenger and Twitter to interact with brands, and they often expect a response within minutes.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Metadata

MARCH 25, 2021

Destination integrations – Facebook, LinkedIn, Twitter, Instagram, Google Ads, etc. Sales team visibility Demo & Findings Once I had a clear understanding of what I was looking for, I researched the top players in the space: 6sense, Engagio (just before they were acquired by Demandbase), Terminus, and Metadata.

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59

ClickZ

NOVEMBER 9, 2020

This is where you may encounter an “uncanny valley” effect (a pitfall raised by our MA Summit panelist, Jon Miller of Demandbase). Here’s a personal example: I ordered a product after clicking on a Facebook ad. The dark side of martech is starkly revealed when automation is overutilized.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

Digital B2B Marketing

OCTOBER 2, 2012

Are they on Facebook? Both Bizo and Demandbase offer this solution. It sounds obvious, on point, and innocent, but the oft-told advice to “go where your audience is” is one of the worst pieces of advice B2B marketers receive. This advice leaves B2B marketers looking at what their audience does. Do they watch the Super Bowl?

Advertisements 100

Advertisements Advertising DemandBase CRM 100

Metadata

MARCH 26, 2021

Destination integrations – Facebook, LinkedIn, Twitter, Instagram, Google Ads, etc. Sales team visibility Demo & Findings Once I had a clear understanding of what I was looking for, I researched the top players in the space: 6sense, Engagio (just before they were acquired by Demandbase), Terminus, and Metadata.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

Strategic-IC

DECEMBER 22, 2017

Tips For Using Facebook Ads For Account-Based Marketing. You may already be familiar with using Facebook as a channel for targeted, paid content promotion and lead generation. This post considers how to use Facebook Ads to reach key account targets. 5 Account-Based Marketing Challenges (And How To Solve Them).

Account Based Marketing 79

Account Based Marketing Planning ABM Marketing Budget Creation 79

NuSpark Consulting

OCTOBER 21, 2012

Facebook does allow you to do a little of B2B advertising. Facebook doesn’t ask for job titles in their profile management, so it’s not easy to target specific job functions. Demandbase just recently unveiled their new company targeting platform. Hidden under advanced targeting is an option to target workplaces. . .

Paid Content 100

Paid Content Paid Search Agency Display Social Media 100

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. Traditional media, social media, search engines, and demand side platform companies like Ziff Davis, Facebook, Google, and Demandbase don’t want you to spend much time thinking about that reality, but you should.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Metadata

AUGUST 23, 2022

That’s why today’s marketers only use display to drive traffic to their website to retarget them on channels that actually convert, like LinkedIn and Facebook (where, incidentally, ads cannot be blocked). It’s absolutely not the channel or medium of choice. Number 2: Not considering the B2B ecosystem. Make it make sense.

Forrester 52

Forrester Lead Ranking Account Based Marketing ABM 52

Customer Experience Matrix

MARCH 26, 2015

For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). Terminus uses third party data partners to identify cookies belonging to people in the specified roles at the selected companies and connects to ad exchanges, Facebook , and mobile apps to bid on them.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Directive Agency

MAY 20, 2020

These audiences can be built out in almost any ad platform: LinkedIn, Google, Bing, Facebook, and more. This would require investment into a tool such as Demandbase. Demandbase is an ABM tool that you can hook up to Google Analytics (GA) to build audiences based on company size and industry. Our recommendation?

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Valasys

MAY 27, 2019

Promotion of Content Across Multiple Channels : Whether it is ABM or Inbound Marketing, the personalized content created for accounts or leads have to be promoted across multiple social channels including the 5 major social media platforms – Facebook, Pinterest, Instagram, LinkedIn & Twitter. This is a difficult task.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

SWZD

SEPTEMBER 2, 2019

They are evaluating and adopting ABM supporting technologies such as Engagio and DemandBase. He saw Facebook as useful in that marketers can get impressions at an entirely different price point from LinkedIn, and he feels the line is becoming more blurred in terms of private and professional browsing. Inbound and Outbound Marketing.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Account Based Marketing 48

Martech

MARCH 10, 2022

Terminus, Demandbase). Data is used to make decisions and help companies reach their goals — but data collection in 2022 has become drastically different with customers now aware of how much data they’re giving up and with the dramatic changes to data privacy initiated by the likes of Apple and Facebook.

Account Based Marketing 102

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 102

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Using website personalization technologies like Marketo web personalization or Demandbase, a marketer can identify the company and/or industry a visitor represents based on their IP address alone.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Content Standard

DECEMBER 4, 2015

” And for good reason—enterprise brands like Cisco, Marriott, and DemandBase are earning a major return on investment from their content marketing programs. According to PQ Media’s Global Content Marketing Forecast , “The industry is on track to generate $313 billion in revenue in 2019.”

Allocation 40

Allocation DemandBase Budget Programs Content 40

Content Standard

DECEMBER 4, 2015

” And for good reason—enterprise brands like Cisco, Marriott, and DemandBase are earning a major return on investment from their content marketing programs. According to PQ Media’s Global Content Marketing Forecast , “The industry is on track to generate $313 billion in revenue in 2019.”

Allocation 40

Allocation DemandBase Budget Programs Content 40

Adobe Experience Cloud Blog

MARCH 6, 2017

Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today. Find the nearest sushi restaurant.”.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Valasys

MARCH 30, 2020

According to the latest research report Moving to ABM Maturity: 2019 ABM Benchmark Study, by ITSMA and ABM Leadership Alliance (of which Demandbase is a founding member), 21% of the respondents expect an increase in their current ABM budgets. This boosts the economic front of the organizations.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Engagio

SEPTEMBER 9, 2020

I will only hire someone to work directly for me if I would work for that person.” – Mark Zuckerberg, Facebook. The post How to ABM Like a Boss (Part 2): Establish an ABM Team appeared first on Account-Based Marketing – Demandbase. The list goes on. By now, you know the importance of ABM. The research proves it.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Biznology

MAY 29, 2013

You can do a look-up by hand, or use automated processes from such providers as NetFactor and Demandbase Real-Time Identification. Communities can be as simple as setting up a LinkedIn group or Facebook page, or as complex as Ingram Micro’s 15-year old peer-to-peer VentureTech Network for its U.S. E-commerce. and Canadian resellers.

Marketing Websites 80

Marketing Websites Peer-to-peer netFactor B2B Thought Leadership 80

SmartBug Media

MARCH 19, 2021

Demandbase. Target Competitors On Facebook Using Interest Based Audiences. 10 Alternatives To Google And Facebook Ads. How to Measure and Optimize Your Entire ABM Funnel. How to Build a Business Case for ABM. More Resources for Inbound and Content Marketing Best Practices: 12. ABM Leadership Alliance. The SEM Post.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; The panel also discussed paid advertising on sites like LinkedIn and Facebook. One panelist commented that LinkedIn Direct, an ad service similar to Facebook’s Social Ads program, was working for them, but it was not scalable.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Engagio

NOVEMBER 11, 2020

And that’s why I’m so excited that today we are releasing Demandbase One , which combines the best of Demandbase and Engagio into a single, no-limits B2B solution for modern marketers. Both Demandbase and Engagio shared a common vision, to transform the way B2B companies go to market by building next-generation marketing technology.

DemandBase 62

DemandBase Account Based Marketing ABM Marketing AI 62

Content Standard

JANUARY 21, 2015

Rachel Balik, Senior Manager of Content Marketing, Demandbase ( @wickedrb ). Jonathon Colman, Content Strategist, Facebook ( @JColman ). Todd Wilms, VP of Digital, Neustar ( @toddmwilms ). Jascha Kaykas-Wolff, Chief Marketing Officer, BitTorrent ( @kaykas ). Dayna Rothman, Senior Content Marketing Manager, Marketo ( @dayroth ).

Enterprise Management 40

Enterprise Management Marketing Management Software Content Marketing 40

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Half a billion people watch video on Facebook every day. What Are the Benefits of Facebook Video? Contents 1.

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

QuanticMind

JUNE 13, 2016

Peter Isaacson, CMO of Demandbase, made the case for ABM in his session titled “Avoiding the Marketing Trend #Fail – How to Future-Proof Your Strategy with Account-Based Marketing.” Facebook has Custom Audiences, and Twitter has Tailored Audiences, which are similar in concept. the waterfall approach.

CMO 40

CMO Account Based Marketing B2B Thought Leadership Thought Leadership 40

Content Standard

SEPTEMBER 19, 2016

Research suggests that measuring ROI is the number-one challenge B2B marketers face, according to a report from Demandbase. A quick click on the Analytics tab reveals various metrics to measure post performance, similar to the analytics you might find for a Facebook page.

Linkedin 40

Linkedin Paid Search Agency Planning B2B Thought Leadership 40

Adobe Experience Cloud Blog

NOVEMBER 13, 2009

They include: Jigsaw, Hoovers, Pivotlink, On24, Demandbase, and Marketo. Sign up on Facebook or just stop by! Details: Brought to you buy a slew of great sponsors- Marketo, Jigsaw, On24, Pivotlink, Hoovers, Demandbase- All you have to do to attend is register at The Marketing Cloud website. .

Jigsaw 48

Jigsaw B2B Marketing Planning DemandBase 48