Valasys

OCTOBER 5, 2018

In a statement given to Demand Gen Report , Pierre Custeau, VP, product management, Oracle Eloqua had this to say about marketer problems, “As customer expectations continue to evolve, marketers are facing more pressure than ever to deliver the consistent and connected experiences needed to drive sales and strengthen brand and customer loyalty.”.

Eloqua 76

Eloqua Lead Gen Marketing Automation Services Paid Search Agency 76

Digital B2B Marketing

NOVEMBER 15, 2012

This represents a significant investment but, for many companies, the application has been limited to emails and landing pages. Disclosure: Demandbase is a client of my employer.] Here are a few of the new partnerships and capabilities firms like Eloqua or Marketo will need to make this a reality.

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. Last week, I read about a rich guy who owns an island with a landing strip for his private jet and helicopter.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Golden Spiral

NOVEMBER 8, 2018

Do you know how long they spend on the site or what pages work better than others? If you intend your website to be a brochure to support your sales team, then you don’t need to pay as much attention to conversions on your contact page (because you are already having an active conversation). 01 Analytics. 04 The Visual Aesthetic.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Directive Agency

FEBRUARY 22, 2019

Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. Produced a landing page with a compelling offer and CTA.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The ABM Agency

MARCH 26, 2021

Software from companies like Clearbit or Kickfire allows you to gain detailed information on who is visiting your website and which pages they’re spending time on. Examples: Marketo , Pardot , Oracle Eloqua. Examples: Terminus , Demandbase , 6Sense. ABM strategies live and die by access to customer data. Intent Data Provider.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98