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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. Greg Ott , Demandbase. Much of his presentation reflected, indirectly, the capabilities of the Demandbase tool. Though both Genoo and Eloqua provide marketing automation software, they fit at opposite ends of the market in terms of company size, so they rarely compete. Research, through social media, has to fill in much of this gap. Be interesting!

Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

I had a fascinating chat earlier this week with a client who described his vision for using DemandBase to tailor messages to Web site visitors from target accounts, using Bizo to further tailor messages to individuals by title, using all this data to synch inbound and outbound campaigns in Eloqua , and eventually driving everything with predictive model scores from a tool like Lattice Engines. Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions.

Get to Know Another ‘Hood: The Insider’s Guide to San Francisco During Eloqua Experience 2013

It's All About Revenue

by Eloqua | Tweet this If you’re traveling San Francisco for Eloqua Experience this week, it’s likely not for your first go around. So, to give you a special insider’s guide to the city, we’ve compiled a list of recommendations from the Eloqua team’s San Francisco natives. My Must-Attend Sessions at Eloqua Experience 2013 by Brian Hansford / Heinz Marketing.

Who Goes to Eloqua Experience?

It's All About Revenue

by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. First off, we should note that this is poised to be the biggest Eloqua Experience yet. Brainshark   Cloud2U   Couch & Associates   Salesforce Data.com   DemandBase.

Marketing Automation’s Next Frontier: Madison Avenue

Digital B2B Marketing

Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.] Not yet. Your Turn This is one possibility.

Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

Demandbase or ReachForce? We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? The solution is now deployed with more than 100 B2B clients using marketing automation platforms like Marketo, Eloqua, Pardot, Hubspot, Act-On and CMS systems including WordPress, Drupal, Sitecore and many other web pages. Lead Scoring

Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

Demandbase or ReachForce? We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? The solution is now deployed with more than 100 B2B clients using marketing automation platforms like Marketo, Eloqua, Pardot, Hubspot, Act-On and CMS systems including WordPress, Drupal, Sitecore and many other web pages. Lead Scoring

Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]

It's All About Revenue

Simply put, a Cloud Connector is a seamless connection between Eloqua’s marketing automation workflow and any other system. So the data derived from a third-party application, or even from a homegrown Eloqua Connector like the Name Analyzer, are fed into our platform so it can be used for marketing campaigns, nurturing flows, lead scoring or communication efforts. by Jesse Noyes | Tweet this. First off, what exactly are Cloud Connectors? You see Cloud Connectors as intrinsically tied to Revenue Performance Management. Can you explain the relation between the two? Facebook.

4 Ways to Make Your Website More Personal

It's All About Revenue

Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. Ways to Make Your Website More Personal is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Demand Generation b2b marketing b2b online marketing cloud connectors Content Marketing DemandBase Focus.com landing page optimization lead generation marketing automation progressive profiling sales enablement website optimizationThat’s a given. But what impact does that have on our marketing?

4 Reasons Your CMO Will Love Marketing Automation

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. If you need help convincing your CMO about the value of a Marketing Automation investment, join this free American Marketing Association webcast with Eloqua’s Doug Sechrist and myself tomorrow at 1PM EST. We’ll provide your with background on the many benefits of Marketing Automation backed up with real-world statistics that will catch your CMOs attention! Impact. Efficiency. Alignment. Measurement.

Oracle Marketing AppCloud Expands With Key Partnerships, Acquisitions

Opentopic

partnership with Demandbase, a cloud-based marketing platform for personalized advertising and marketing, adds an automated Account Based Marketing (ABM) solution for Eloqua users. Opentopic blog >> mediapost.com The Marketing Cloud arms race continued Tuesday as Oracle announced a series of partnerships and acquisitions to boost its Marketing AppCloud offerings. Marketers and sales professionals can now target specific individuals and. Marketing Technology Cmo Digital Marketing undefined

Wish B2B Apps Talked To Each Other? Introducing The AppCloud.

It's All About Revenue

Today, we launched Eloqua AppCloud , a new open exchange for sales and marketing applications. Let’s say I use Eloqua for demand generation and ON24 for hosting webinars. Instead of exporting webinar attendees from ON24 and uploading them into Eloqua for follow up, I can simply browse the Eloqua AppCloud, install the ON24 Cloud Connector and voila! For example, by integrating Jive and Eloqua, marketers can determine whether socially active prospects have higher velocity in the revenue cycle than just social ‘observers.’ Until now. Share email. Facebook.

3 Enterprise Lessons Learned From MME16

It's All About Revenue

In her ABM breakout session, Meagen Eisenberg , CMO of MongoDB leveraged Eloqua and Demandbase among fifteen other marketing technologies for a new account based strategy, targeting, and nurturing approach. As part of Modern Marketing Experience (#MME16), over 2200 modern marketers listened to CMOs from Clorox, Sears, and Western Union share their data driven transformation journeys.

Savvy Week in Review: January 6

Savvy B2B Marketing

Knowledge is Power When Nurturing Buyers by @ardath421 via @demandbase. Hutton of content marketing, as Joe Chernov of Eloqua so aptly put), makes a compelling argument for marketers broadening how they view the lead nurturing process. Check out the sage advice of Greg Ott, CMO at B2B web marketing firm Demandbase, on how to boost the likelihood of getting you want from yoru social media engagement. Happy New Year, everyone! We hope that everyone had a wonderful holiday and is getting back into the swing of things. Common B2B SEO Mistakes by @NickStamoulis. Yes, please.

Driving Engagement and Conversion with Marketing Apps

It's All About Revenue

” While we appreciate their praise of Oracle Marketing AppCloud, here’s some of what our customers had to say: “By using [Oracle] Eloqua to combine eye-popping landing pages with dynamic email content and integrated Cloud Connectors, we not only met our aggressive campaign goals, we crushed them. Now you’re looking to extend its stock performance. CRM Integrations.

17 Marketing Action Items in 140 Characters or Less

It's All About Revenue

Marilyn is an Eloqua client and attended the 2011 Eloqua Experience conference last week. Instead of writing out pages of notes that I would have to sort through and re-interpret, I found it more effective to tweet my takeaways throughout the 2011 Eloqua Experience conference sessions.  I forced myself to focus on 140-character (or less) “Elotweets”. “Thanks to Eloqua you just got a hot lead” Elotweet #14: Set up weekly ELMO reports. What are others saying about their Eloqua Experience? You tweet of course! Brilliant! Need to start doing this.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Feel free to chime in if I did.

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory. Nor does it address the challenges that users face in making sense of it all. email-based targeting.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

DEMANDBASE :  A B2B marketing cloud, helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare and a live presentation to spotlight tools that can maximize the power of content. Is it harder or are we not looking hard enough? If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI.

What happened in Vegas? My 8 Takeaways from Oracle’s MME

Bulldog Solutions

With the disclaimer that I spend my day in Eloqua deep diving into data, here are my top eight takeaways from the conference: 1.  Oracle announced new account-based marketing capabilities in partnership with Demandbase. Demandbase itself said it didn’t think a marketing conference could go by without mention of the buzzword. Account-Based Marketing (ABM) Reigns King.

4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013

It's All About Revenue

One example of this approach was Docusign’s Meagen Eisenberg , who described her effective digital execution encompassing more than 70 global nurturing streams enhanced by her DemandBase and Eloqua investments.  So rather than either vendor describing their value to the audience, Meagen illustrated the impact first hand. Several trends of discussion were new this year.

Should Advocates Be Part of your Marketing Strategy?

Fearless Competitor

In fact, Mark Organ, the founder of Eloqua, is the man behind this fresh and fast-growing company. Companies like Act-On Software and DemandBase have achieved great things with advocacy programs. Think about you life as a person or as a B2B marketer. Let’s say you took your family to a great new restaurant. You probably told half a dozen friends how great the food was there.

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. The products are designed around slightly different scenarios: while Marketo starts with a list to help the sales rep decide who to call, while Eloqua aims to help the rep understand a prospect she has already selected. three Web site visits in two days).

B2B Events in 2015 – Where to Go and How to Learn

ANNUITAS

Whatever happened to the Eloqua Experience? Put together by B2B marketing technology platform Demandbase , this one makes the list because of its focus on a fast-growing discipline within B2B, Account-Based Marketing. I have been to a lot of marketing events, on both sides of the booth. If you aren’t going to be present at the event, why did you go in the first place? Great show.

Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite. tags: marketing automation software, Marketo Lead Management 3.0,

Demandbase Buys Web Data Collector Springbook to Expand Its Account Based Marketing Footprint Yet Again

Customer Experience Matrix

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? Some do, most don't.

Newly Released Innovations for Oracle Marketing Cloud Has Something for Everybody

It's All About Revenue

The new account scoring and nurturing capabilities are powered by integrations with Demandbase. It can be administered directly inside Oracle Eloqua, the Oracle Marketing Cloud’s marketing automation solution. While the continued expansion of this ecosystem ensures strong innovation, it also provides complexity for modern marketers looking to develop a cohesive digital strategy.

Demandbase Launches ABM Solution for Oracle Eloqua Marketing Automation

It's All About Revenue

Today, Demandbase , the leader in Account-Based Marketing, is launching Account-Based Marketing Automation , an ABM solution for the Oracle Marketing Cloud. B2B marketers can now implement account-specific campaigns directly in Oracle Eloqua Marketing Automation, accelerating conversion rates and driving revenue from qualified marketing leads. Product News