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Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

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Oracle Eloqua Update: Fast-Track Lead Gen

Valasys

In a statement given to Demand Gen Report , Pierre Custeau, VP, product management, Oracle Eloqua had this to say about marketer problems, “As customer expectations continue to evolve, marketers are facing more pressure than ever to deliver the consistent and connected experiences needed to drive sales and strengthen brand and customer loyalty.”.

Eloqua 76
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. But with an established platform and 200 enhancements in its new release, Marketo Lead Management 3.0 tags: marketing automation software, Marketo Lead Management 3.0,

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. That’s all it takes!

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Lisa’s App of the Week – Stack Moxie

Heinz Marketing

There is a better, more efficient and thorough way. Click here for a full list, but here are some highlights: Marketo, Pardot, Hubspot, Eloqua. AdRoll, Bing Ads, Demandbase, Facebook, Instagram, YouTube, WordPress, Terminus. Think of the impact of a marketing automation platform migration project. How does it work?

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The Starting 5 for a Winning ABM Strategy

DealSignal

Analytics , at Point Guard, looking for the fastest and most efficient way to convert, and distributing the ball to the most productive and consistent scorers. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Processes , at Small Forward, penetrating the defense and always driving for the score.