Engagio

APRIL 12, 2024

Here are a few more: Resource Optimization: Retaining customers allows businesses to optimize their resources effectively. Using DemandBase to identify prospects who visited the US Open website, IBM was able to find and target over 9500 accounts—triple their usual—with nearly 200 being top accounts, double previous years’ results.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

Convince & Convert

FEBRUARY 9, 2024

That pressure to move fast and test things is even more critical for sales-centered organizations. All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. AI has become a key ingredient to the modern sales strategy. But, no one is there yet.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Contently

JANUARY 31, 2023

That doesn’t mean your organization uses AI broadly and deeply in marketing. Advertising is another area of marketing where predictive AI has become quietly embedded into the core AdTech solutions that enable companies to optimize ad placement with more effective targeting and bidding.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Martech

AUGUST 9, 2023

Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” Before that, he founded Demandbase and practically invented the ABM technology category. LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase.

Account Based Marketing 79

Account Based Marketing ABM DemandBase Marketing Analytics Tools 79

Martech

MARCH 27, 2024

This article explores the potential benefits and challenges of implementing an ABM strategy, along with key factors to consider when evaluating its suitability for your organization. Marketers need to evaluate whether their team can commit to the level of personalization and attention required for effective ABM.

Account Based Marketing 106

Account Based Marketing Spending B2B Marketing ABM 106

LeanData

JANUARY 6, 2022

Nearly every B2B revenue team professional is familiar with account-based marketing (ABM), a go-to-market strategy based on account awareness where an organization identifies and engages with individual customer accounts as markets of one. Furthermore, there’s no doubt that nearly every B2B organization deploys ABM in some format.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Marketing Analytics Tools 52

Engagio

JULY 1, 2021

In fact, the spray and pray approach of traditional marketing programs have given way to this more effective type of marketing. A core feature within Demandbase One is Selectors. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. Why is Demandbase Selectors useful?

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

ANNUITAS

MAY 31, 2023

Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.” ” Miller argued that the traditional B2B marketing playbook is no longer effective in today’s digital age — a provocative statement coming from one of the founders of Marketo.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Only B2B

OCTOBER 13, 2021

Bombora also has a wealth of information, guidelines, and statistics on how to use intent data effectively. Demandbase. Demandbase’s complete Marketing Solution assists marketing and sales teams in collaborating, sharing knowledge, and experiencing growth. The goal of Bombora is to make brand management more resilient.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Engagio

OCTOBER 31, 2022

This webinar, hosted by Frost & Sullivan Partner and VP, Roberta Gamble, interviews Jodi Lebow, Director, Global Demand Center at Hexagon to discuss how implementing ABM across her organization has enabled them to increase productivity, engage prospects more effectively, and deliver a consistent brand experience that skyrockets engagement.

Webinar Metrics 62

Webinar Metrics DemandBase ABM Account Based Marketing 62

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

DemandBase

JULY 23, 2020

The 2020 ABM Market Research Study from Demandbase is here. Nearly 900 professionals from Marketing to Sales, CS to the c-suite, participated in this annual study to understand the state of Account-Based Marketing at organizations of all sizes. The biggest thing holding organizations back from ABM success. Drumroll, please.

Account Based Marketing 120

Account Based Marketing ABM Budget Programs Allocation 120

Engagio

JANUARY 14, 2021

And despite this 7 percent increase from their previous report in 2017, Sales organizations are struggling to close deals, where half of the deals slated to close don’t. We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. How is that possible?

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

ClickZ

JUNE 15, 2020

While not every solution has AI capabilities, many of them have some type of AI/machine learning element to them, making it difficult to know which tools can truly make your organization more efficient while contributing to your company’s overall growth. This is incredibly helpful when you have large amounts of content to organize and tag.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

The Point

AUGUST 25, 2020

The following list of questions is excerpted from that workbook, and is an effective starting point for gauging how ready your organization is to fully execute on ABM. But understanding potential gaps in your tech stack is integral to recognizing where you might be limited in scale, efficiency, or effectiveness. Sales Structure.

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

DemandBase

JUNE 9, 2020

Multiple studies* show that personalized content is the most effective way to engage target accounts. Demandbase is teaming up with Drift to offer you our two certifications in ABM (Foundations and Advanced) and their Conversational Marketing certification for FREE. Demandbase ABM Certification. Effectively measure ABM.

Account Based Marketing 72

Account Based Marketing ABM Course Conversion 72

Engagio

JANUARY 20, 2024

With a thoughtful approach, she highlights the power of alignment, focus, and prioritization across teams to enable organizations to adapt quickly to changes. “Smart CMOs work across different parts of the organization and make those connections, and really focus the organization on targeting customer needs.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Adopting a one-to-few approach allows sales teams to effectively personalize at scale by creating and executing lightly-customized (personalized) outreach strategies. Personalization: It’s Not Just Jargon.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Engagio

OCTOBER 18, 2023

There are multiple advantages to using SDRs, including: More consistent, faster, and better quality follow-up on prospect interest More cost effective for less expensive people to take on some of the work Better tracking and analytics Talent development for sales Like all functions, sales development is evolving. It’s about working smarter.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. The Advertising Effect: How to Change Behaviour.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

The ABM Agency

FEBRUARY 27, 2024

It is a think tank where best practices are developed, refined, and shared across teams, ensuring that ABM strategies are not only effective but also scalable and repeatable. These early efforts are crucial for gathering insights and preparing the organization for a more structured ABM approach.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

FunnelEnvy

MARCH 16, 2020

Unlike consumer marketers, B2B revenue teams often reason about their market at an organization or account level. So let’s go into the more effective use cases, selecting a vendor and how to integrate it into FunnelEnvy audiences and predictive campaigns. Beware Vanity Experiences. Firmographic Vendor Considerations.

Traffic 57

Traffic Effectiveness Marketing Websites Personalization 57

DemandBase

JANUARY 7, 2020

Dreamforce is the Super Bowl of events for most B2B companies and here at Demandbase, it’s no different. was strategically designed to amplify and go a layer deeper into the Demandbase content delivered at Dreamforce. Prospecting week: is a quarterly event where the entire Sales organization concentrate on booking meetings.

DemandBase 88

DemandBase Account Based Marketing Planning Advertising Agencies 88

Only B2B

JULY 28, 2023

According to research by Sirius Decisions, B2B organizations with tightly aligned sales and marketing teams experience 24% faster revenue growth and 27% faster profit growth over a three-year period. One effective tactic is using personalized direct mail, which, according to the DMA, achieves a 5.1% for non-personalized mail.

Marketing Qualified Leads 62

Marketing Qualified Leads Account Based Marketing Lead Ranking Sales Qualified Leads 62

DemandBase

MARCH 31, 2020

And as Chief People Officer at Demandbase, I’ve always felt that our amazing culture has been formed in large part by the personal connection that we get being physically together. In the midst of the health crisis happening around the world, I am without a doubt prouder of the culture we have built at Demandbase than I ever have been.

DemandBase 82

DemandBase Work Management Communities Account Based Marketing 82

Engagio

JUNE 14, 2023

Now more than ever it is crucial to sell wide within an organization. Become a learning organization. Learning organizations refine, adapt, and change based on feedback or new information. Invest in ROI calculators and customer stories that highlight cost justification and how your product makes your clients more effective.

DemandBase 62

DemandBase Forecasting Sales Cycle Transparency 62

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. We realized early on that we could theoretically sell to any company since our cloud communications product was so widely needed by organizations of all types and sizes.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

Only B2B

JULY 14, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy for targeting and engaging key accounts in B2B marketing. According to a study by Demandbase , 80% of marketing executives believe that AI enhances the effectiveness of ABM. AI is revolutionizing ABM by enhancing personalization and improving efficiency.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

Engagio

JANUARY 12, 2021

By effectively quantifying Marketing’s value, you earn budget, gain credibility, and deliver high performance. You can manually do a simple match on email domain or automate it with technology like Demandbase that uses more sophisticated methods for lead-to-account matching. We need to put actionable ABM metrics into place.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Only B2B

FEBRUARY 6, 2024

Now that you have identified the challenges in leveraging intent data, let’s dive deep into the practical steps to collect and utilize it effectively. Data-Driven Decisions: Optimize your marketing and sales campaigns based on real-time intent data insights, ensuring you’re allocating resources effectively and maximizing ROI.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Top Rank Marketing

NOVEMBER 15, 2023

The process of selecting influencers will heavily depend on the utilization of sophisticated analytics tools to assess the effectiveness of campaigns and make informed decisions based on data. This methodology will enhance strategies and achieve maximum ROI.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

DemandBase

MAY 21, 2020

Check out more of the How I ABM partner series: In This Is How I ABM: Tips from Marketing Operations and Sales Development Pros , leaders from our partner organizations Spear Marketing Group and Inverta share what ABM means to them. Like Demandbase, most of our revenue comes from building the tech that creates digital experiences for users.

Account Based Marketing 98

Account Based Marketing ABM Budget Programs Demand 98

KoMarketing Associates

SEPTEMBER 16, 2020

It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. According to the DemandBase study cited above, “When asked what tools B2B companies can’t do ABM without, CRM (83%), Marketing Automation (73%), and LinkedIn (60%) rounded out the top three” tools most essential for success.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

DemandBase

SEPTEMBER 13, 2018

In my role as CMO of Demandbase, I worked to help the company become the ABM category creator, with recent recognition as a leader by Forrester. Instead: Your former strategies for finding the right target accounts may no longer be effective. Instead: Engage sales teams from day one, to eliminate confusion down the road. Conclusion.

Account Based Marketing 80

Account Based Marketing ABM B2B Marketing DemandBase 80

Hubspot

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. But first, we’ll dive into the benefits sales prospecting tools have for your organization. This feature optimizes and boosts the effectiveness of your prospect outreach. What Is a Sales Prospecting Tool?

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

DemandBase

SEPTEMBER 1, 2020

Since at Demandbase, we’re most qualified to make suggestions for revenue teams about growth and engagement, that’s what we’ll do. Help your marketers, sales development reps (SDRs) and account teams make their efforts more effective by improving the insights they have about prospects and customers.

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management DemandBase Marketing Management 130