The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. It provides more global coverage than U.S.-centric

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

NuSpark Consulting

OCTOBER 21, 2012

With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs). B2B DISPLAY ADVERTISING PLATFORMS. That’s a unique lead nurturing tactic!

Paid Content 100

Paid Content Paid Search Agency Display Social Media 100

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. We have a saying at Demandbase that intent is the new lead , as explained by our VP of Sales Development, Jay Tuel, in his recent webinar. Personalization: It’s Not Just Jargon. percent to 10 percent.

Outreach 86

Outreach Enterprise Management Buy DemandBase 86

DemandBase

JULY 24, 2020

In 2019, I decided to become a certified ABM expert by completing the Demandbase ABM Certification program. Once I grasped the opportunities of ABM, I dove headlong into becoming an expert, enter the Demandbase ABM Certification program. The 2019 ABM Innovation Summit is where my certification journey began.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Peer-to-peer 52

DemandBase

MARCH 16, 2020

When I log in to Demandbase Targeting : • I’m making sure we’re continuing to see Lift by using ads to bring new accounts to the site and increasing the engagement of accounts that have recently been to the site. • This can be set up for both Adwords Display and RLSA (Remarketing Lists for Search Ads). Impressions! SALES ENABLEMENT.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

DemandBase

JUNE 18, 2020

About the author: Jesse Darsinos is a sales professional at Demandbase with a focus on enterprise technology companies. He’s well-versed in the world of ABM and display advertising and has practiced demand generation and sales development at leading global and start-up tech organizations.

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

PureB2B

MAY 8, 2019

Demandbase is one of the leaders in this space, their entire focus is built on helping marketers identify the buyers that are showing the highest levels of engagement. Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle. We have seen entire companies build their stories on this model.

Account Based Marketing 62

Account Based Marketing ABM DemandBase Demand Generation 62

The Point

MAY 16, 2015

New technologies, notably predictive analytics (from companies like Leadspace ) and targeted online advertising ( Choozle , Demandbase ), now make it possible to 1) more accurately identify a company’s most likely buyers, and then 2) engage with those prospective customers in more proactive, targeted, and personalized campaigns.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

NuSpark Consulting

APRIL 13, 2012

Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. This area is one of the most crucial, but often misunderstood elements of lead generation.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Metadata

AUGUST 23, 2022

Number 1: The focus on display. We get talking about display—it certainly has a place in B2B marketing, but for the focus of an entire report? And, display doesn’t come in on anyone’s top 5 list. Surprise: just 1% said they look for display advertising. That’s where we disagree. It’s 2022.

Forrester 52

Forrester Lead Ranking Account Based Marketing ABM 52

PureB2B

MAY 8, 2019

Demandbase is one of the leaders in this space, their entire focus is built on helping marketers identify the buyers that are showing the highest levels of engagement. Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle. We have seen entire companies build their stories on this model.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Demand Generation 52

Lattice

JANUARY 6, 2016

Now that you have a predictive score for your leads you probably have plans to adjust the way your sales team follows up with leads. If you’re trying to decide where to host events such as roadshows or prospect breakfasts, considering using your lead score to build a “heat map” of where your highest leads are located.

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100

DemandBase

MARCH 5, 2019

Hopefully you were using account-specific display, content syndication, dimensional mail, and outbound email to name a few. Web visits, and even an initial closed deal, is not a leading indicator of a healthy, fruitful relationship between your company and its customers the way that things like net promoter score or share of wallet might be.

Account Based Marketing 106

Account Based Marketing ABM Advertising Agencies DemandBase 106

Adobe Experience Cloud Blog

JANUARY 7, 2020

Because of the bigger deal sizes and longer sales cycle, we have found that a focused, ABM approach leads to better performance of our marketing department. In addition to LinkedIn, we also use Demandbase for display advertising. One way we use display advertising is to open opportunities.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Marketing & Strategy 96

Unbound B2B

FEBRUARY 6, 2023

As a business owner, you are always looking for ways to generate demand for your products and services, drive qualified leads , and boost sales. Before I tell you more about using a data-driven ABM strategy for lead generation , let’s discuss what account-based marketing (ABM) is all about. Now, that’s a compelling number, right?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management Paid Search Agency 52

Customer Experience Matrix

OCTOBER 15, 2015

But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator. Of course, the most direct competitors would be account based marketing vendors including Demandbase , Terminus , Azalead , Engagio , and Vendemore.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Digital B2B Marketing

MARCH 25, 2013

Search retargeting allows you to buy display ads targeted to people that have searched for your keywords. Bizo has established themselves as the leading provider of B2B audience data, here are the segments they have available. Providers: Bizo, Demandbase, Neustar. Search Retargeting. Providers: Simpli.fi, Chango, Fetchback.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

NuSpark Consulting

JANUARY 12, 2012

I consult clients on proper conversion tactics as part of my lead generation services, and wanted to host this roundtable to raise awareness of the benefits of testing and optimizing landing pages for lead generation. Measuring conversions and what to look for in your analytics.

Landing Pages 100

Landing Pages Conversion Rate Conversion Optimization 100

Metadata

MARCH 25, 2021

Sales team visibility Demo & Findings Once I had a clear understanding of what I was looking for, I researched the top players in the space: 6sense, Engagio (just before they were acquired by Demandbase), Terminus, and Metadata. Why should you care? Less wasted spend, more revenue.

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59

Walker Sands

JULY 23, 2019

By utilizing Urchin Tracking Module (UTM) codes placed in your LinkedIn ads, you can serve up highly-targeted display ads to these prospects as they search the web. Best of all, hyper- targeted ads such as these boast much higher click-through and conversion rates than standard Google display ads. But don’t forget about offline tools.

Account Based Marketing 40

Account Based Marketing ABM Top of Funnel Budget Programs 40

Metadata

MARCH 26, 2021

Sales team visibility Demo & Findings Once I had a clear understanding of what I was looking for, I researched the top players in the space: 6sense, Engagio (just before they were acquired by Demandbase), Terminus, and Metadata. Why should you care? Less wasted spend, more revenue.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

Strategic-IC

JUNE 11, 2019

However, it’s crucial to reach organisations who are displaying the earliest signs of interest. Much of the research that leads to a purchase actually takes place in the first three months of the buyer’s journey, even if it then drops off, so getting in front of your target audience early on is key. Related: 5.

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

The ABM Agency

FEBRUARY 19, 2023

Few ABM Strategies Customized Content and Messaging: Relationship Building Tactics: Lead Nurturing Programs: 7.1 :1 It involves creating personalized campaigns for each account, with the goal of driving more qualified leads and higher ROI from those accounts.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Few ABM Strategies Customized Content and Messaging: Relationship Building Tactics: Lead Nurturing Programs: 7.1 :1 It involves creating personalized campaigns for each account, with the goal of driving more qualified leads and higher ROI from those accounts.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Using website personalization technologies like Marketo web personalization or Demandbase, a marketer can identify the company and/or industry a visitor represents based on their IP address alone.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

SWZD

SEPTEMBER 2, 2019

Snowflake is implementing account based marketing (ABM), which Lars said solves the age old problem of “marketing counting leads but what sales really cares about is closing accounts.” They have a matching process between leads and accounts and have all activity roll up into an account score. Account Based Marketing.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Account Based Marketing 48

Funnelholic

NOVEMBER 4, 2015

For years we’ve struggled to cast a wide net to as many people as possible to pour leads into the top of the funnel. This allows you to target your marketing messages to your best-fit customers on the channels where your ads are most likely to be seen, whether that’s social media, display advertising, video, or mobile. LeanData, Inc.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

NetLine

MAY 1, 2018

Head on over to our booth and connect with our lead gen experts. Lunch break is in full swing & we’ve got some great tips and tricks to share at booth 17 to help you strengthen your demand gen strategies with content syndication lead generation #toposummit pic.twitter.com/c2tetlYUj4. There’s basically something for everyone.

Account Based Marketing 40

Account Based Marketing ABM B2B Thought Leadership Thought Leadership 40

Engagio

MARCH 20, 2024

While you might occasionally get lucky with a lead, you can’t rely upon luck with accounts: instead, you need intelligent targeting and tailored engagement organized and coordinated around an account context. Acting as an extension of your team, Demandbase will review specific messaging strategies for each of your stages.

Advertising Agencies 71

Advertising Agencies Ideal Customer Profiles Account Based Marketing ABM 71

Circle Studio

NOVEMBER 8, 2018

mobile advertising and display/programmatic advertising), while others are certainly worth considering, specifically, paid search, social media advertising and digital PR. Email marketing, social publishing, lead capture forms, and website visitor tracking are just a few of the features available from a solid marketing automation platform.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Content4Demand

APRIL 10, 2019

One of the key takeaways of that transformation was how technology is accelerating the convergence of B2B and B2C within the marketplace, leading to a deeper focus on customer relationships and experience. Marketing Operations Leading The Charge For Experience At Scale. And so that’s as much culture as it is systems.”.

Positioning 40

Positioning B2B Marketing Digital Transformation Work Management 40

Adobe Experience Cloud Blog

JANUARY 23, 2017

You can use solutions like Demandbase and Marketo Web Personalization to leverage this information to personalize the content displayed. Does this lead and company match with my ideal buyer or could they be an influencer?). Prioritize inbound leads based on engagement. Nurture known leads with personalized emails.

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

Single Grain

APRIL 24, 2023

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

DemandBase

AUGUST 18, 2020

We know this is a common challenge for many B2B marketing leaders, so the team here at Demandbase has put together this brief resource unpacking this critical question. You can also reallocate budget to ABM is by taking it away from any budget spend that isn’t generating leads, opportunities, or revenue. Let’s break it down.

Account Based Marketing 115

Account Based Marketing Budget Programs ABM Marketing Budget Creation 115