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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As marketers, we use offers and other incentives to get them to give up their contact info.

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. QR codes marry social media with traditional direct marketing. With marketing moving online, everything is measurable now. Greg Ott , Demandbase. Kim Albee , Genoo.