Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

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DemandBase Account Based Marketing Acquisitions ABM 52

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? .*

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

DemandBase

MAY 22, 2019

If you’re thinking “what is this Demandbase ABM Ecosystem and why should I care?” Put simply, the Demandbase ABM Ecosystem is a collection of software solutions that integrate with and complement the Demandbase Platform. So how does a Demandbase client get value from the Demandbase ABM Ecosystem?

DemandBase 63

DemandBase Account Based Marketing ABM Marketing Management 63

Engagio

SEPTEMBER 29, 2023

So why wouldn’t you find a way to keep in touch with the others to help them recognize the business challenges you solve — so you’re top of mind and they’ll want to engage with you when they are ready? A few strategies we use at Demandbase to make this work: We adjust ownership based on the ICP fit and account and prospect journey stage.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Engagio

APRIL 12, 2024

Using DemandBase to identify prospects who visited the US Open website, IBM was able to find and target over 9500 accounts—triple their usual—with nearly 200 being top accounts, double previous years’ results. Regular check-ins help anticipate client needs and address issues before they escalate.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts. About Folloze.

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DemandBase Account Based Marketing Personalization ABM 43

Engagio

MARCH 16, 2023

This blog dives into how to develop an action plan to help your organization leverage ABM to navigate an economic downturn. The post 5 B2B Business Leaders Offer Insights on Leveraging ABM to Survive a Downturn appeared first on Demandbase.

Account Based Marketing 77

Account Based Marketing ABM DemandBase B2B 77

Tony Zambito

MAY 17, 2021

Jon Miller, chief marketing and product officer of Demandbase is advocating for ABX. Help them meet their challenges. All parts of good buyer persona development needed for ABM. You can be assured that buyers are developing new attitudes, perceptions, beliefs, norms, and emotions coming out of the pandemic.

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Account Based Marketing ABM Buyer Personas Intent Signal 224

Engagio

MAY 15, 2023

So it’s no surprise I was asked recently what I look for to justify the tech purchases we make at Demandbase. At Demandbase, there are three tests our tech purchases need to pass, and the first is the most important by far. Test 1: Does the technology help us achieve our KPIs? Here’s how I look at it. Need the TL;DR version?

Purchase 62

Purchase DemandBase Thought Leadership ROI 62

DemandBase

MARCH 23, 2020

Here’s a list of seven tips to help you navigate this challenging environment. Maybe this will lead to a meeting to discuss how your products or services can help. At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. More guiding, less selling.

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Work Management Marketing Management B2B Marketing DemandBase 129

Convince & Convert

FEBRUARY 9, 2024

And you better believe the SaaS world is building some pretty shiny machines to help you finetune your sales strategies. All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. Focusing on use cases first is more helpful to your overall strategy.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Engagio

SEPTEMBER 18, 2023

As a long-time Sales Development leader, I know too well the difficulties of opening up sales opportunities in tough economic climates. You’re helping them be a game-changer at their company and supporting them through tough times. Focus on how you can help them solve a key business problem and again, make them the star.

Marketing Budget 77

Marketing Budget DemandBase Work Management Marketing Analytics Tools 77

DemandBase

JANUARY 27, 2020

How can ABM and the Demandbase platform help you take action when accounts are showing buyer intent? After six months of inactivity, Collin, the Sales Development Rep assigned to the account received notification from the Demandbase Conversion Solution that account engagement was trending onsite.

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

Martech

JULY 14, 2022

Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members. Help for the sales team.

Account Based Marketing 118

Account Based Marketing Enterprise Management Work Management Marketing Management 118

DemandBase

NOVEMBER 20, 2019

Today I made one of the easiest, hardest, and most gratifying decisions in my 12-year career as founder and CEO of Demandbase. I named a new CEO to help take us to the next $100 million of growth! It has been an incredible accomplishment for me, Demandbase employees, our customers, and our investors. The First $100 Million.

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Account Based Marketing DemandBase Forrester ABM 80

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. An action-oriented B2B marketing firm that was founded to help senior executives deal with the new accountabilities of modern marketing, Inverta provides custom, operational consulting. Road trips?

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Account Based Marketing ABM DemandBase Top of Funnel 98

Engagio

JULY 27, 2021

This allows your B2B teams to better understand where their prospects are in the sales cycle and helps you develop key relationships with those accounts. Predictive analytics helps you do that. Plus, it benchmarks the health of each account and helps to create more accurate account scores. Marketing trend insights.

Lead Ranking 71

Lead Ranking Ideal Customer Profiles Lead Scoring Analytics 71

DemandBase

JULY 24, 2020

With everyone working from home and worrying about their careers, there is something we can control: our professional development. In 2019, I decided to become a certified ABM expert by completing the Demandbase ABM Certification program. The 2019 ABM Innovation Summit is where my certification journey began.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Peer-to-peer 52

Engagio

MAY 19, 2021

Account-based marketing has been at the center of business development conversations for many years. In his role as Senior Vice President of Consulting for the advisory firm ITSMA, Rob Leavitt places a key focus on account-based marketing and its applications, helping clients stay on top of this fast-changing practice.

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Account Based Marketing Enterprise Management DemandBase Work Management 143

Engagio

OCTOBER 18, 2023

Sales development reps (SDRs) are an essential component to a truly high-performance revenue engine. Just as marketers embraced account-based marketing (ABM), we’re also seeing great SDR teams adopt account-based thinking and thus the rise of account-based sales development (ABSD). I love the look and feel of Demandbase.”

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DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. Phase 1: Crawl. Collecting the right data. You need the right data. Phase 2: Walk.

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DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

DemandBase

APRIL 23, 2020

When the COVID-19 crisis hit, my team and I at Demandbase were catapulted into unchartered territory. As a sales development leader, my gut reaction was to stick to the script and continue to do what I do best at the end of any quarter: push hard, get meetings, and finish strong. We were initially perplexed, I have to admit.

Peer-to-peer 78

Peer-to-peer DemandBase Effectiveness Personalization 78

The Point

AUGUST 25, 2020

A basic assessment will enable you to identify gaps in resources, personnel, data, and technology that in turn can help prioritize investment, research and planning. What gaps were identified and what content needs to be developed or customized for specific accounts, account types or personas?

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Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. We have a saying at Demandbase that intent is the new lead , as explained by our VP of Sales Development, Jay Tuel, in his recent webinar. Personalization: It’s Not Just Jargon. percent to 10 percent.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Customer Experience Matrix

SEPTEMBER 3, 2018

In a Demandbase study , 60% of respondents said that GDPR was forcing a change in their global privacy approach. where developments like the new California privacy regulation will almost surely be watered down before taking effect, if not blocked entirely by Federal pre-emption. The flow is even freer in the U.S.,

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

DemandBase

SEPTEMBER 1, 2020

(Though it’s tempting to say it’s “business as usual” because that sentiment can help to create a sense of stability.). Since at Demandbase, we’re most qualified to make suggestions for revenue teams about growth and engagement, that’s what we’ll do. Large-scale primary research or long-form content development.

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Ideal Customer Profiles Work Management DemandBase Marketing Management 130

Engagio

MAY 3, 2021

But starting in the mid-2000s, companies began to use data to help prioritize time on the hottest leads (e.g., And about a decade later, predictive analytics came on the scene: first to score leads, and later to help companies identify the best targets for their account-based efforts. lead scoring). Bringing together the best B2B data.

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DemandBase InsideView Lead Ranking Account Based Marketing 71

Engagio

AUGUST 17, 2021

How do I get inside their heads so I can be helpful and not make them feel they’re being sold to? As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances. Sales intelligence! Today’s guest: Heidi Bamburg.

InsideView 71

InsideView DemandBase First-Mover Advantage B2B Thought Leadership 71

DemandBase

MARCH 16, 2020

And at the end of the day, it was challenging (if not near impossible) to help Sales understand the value of our digital programs that didn’t end with the acquisition of an email address. Account-Based Marketing helps me focus on the behavior of my target accounts so I can ignore the noise from unqualified traffic. SALES ENABLEMENT.

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Account Based Marketing ABM Paid Search Agency DemandBase 80

Engagio

JUNE 29, 2021

The fit data will come from a scoring model that you either develop yourself (a fitness rating system of 1-5 stars is enough to begin) or obtain through a platform like Demandbase, which calculates it for you using machine learning. Also available through Demandbase.). There are several such groups, Demandbase being one of them.

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Marketing Automation Services Lead Ranking Service DemandBase 71

DemandBase

MARCH 31, 2020

And as Chief People Officer at Demandbase, I’ve always felt that our amazing culture has been formed in large part by the personal connection that we get being physically together. It was really helpful to learn tips on how to center your concentration when there are so many things going on in and outside of work.

DemandBase 82

DemandBase Work Management Communities Account Based Marketing 82

PathFactory

JUNE 29, 2023

We have developed a minimum of 5-10 key marketing topics. Researching external/3rd party/competitive content helps define content strategy. Integrating with 6sense or DemandBase to sync analytics across platforms. We have completed a thorough content audit within the past 1-3 months.

Practices 52

Practices Marketing & Strategy Ideal Customer Profiles Best Practices 52

DemandBase

APRIL 20, 2020

While we shelter-in-place, lots of us (especially marketers) are looking for professional development opportunities—in fact, you may never have a better chance to polish existing skills or expand your marketing knowledge. Certification also helps to build your professional brand as a B2B marketer—a win-win during these challenging times.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Demand Generation 52

DemandBase

MAY 21, 2020

Check out more of the How I ABM partner series: In This Is How I ABM: Tips from Marketing Operations and Sales Development Pros , leaders from our partner organizations Spear Marketing Group and Inverta share what ABM means to them. Like Demandbase, most of our revenue comes from building the tech that creates digital experiences for users.

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Account Based Marketing ABM Budget Programs Demand 98

DemandBase

JUNE 12, 2020

In an effort for us to do better as an organization, we’ve compiled this list of resources so that we at Demandbase can learn, grow, and do better together. Organizations to help businesses and nonprofits rebuild in Minnesota: African Economic Development Status. American Civil Liberties Union. Know Your Rights Camp.

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Resources DemandBase Lock-In Class 83

PathFactory

JUNE 29, 2023

We’ve identified a few key areas for creating templates that will help with continuous self-education. Developing a better understanding of your buying committee(s). Contact your CSM to learn more about leveling up your Enablement programs and how PathFactory can help set you up for scalable success.

Practices 52

Practices Best Practices DemandBase Outreach 52

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals.

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Intent Data Intent B2B Sales ROI 62