DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. For starters, lead volume and quality are decreasing while buying cycles are growing longer. So what do you have to contend with?

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Engagio

OCTOBER 18, 2023

It’s a strategy that emphasizes connecting with multiple high-value contacts instead of individual leads. There are many reasons to adopt an account-based approach over the traditional lead-focused one: Sales reps focus on accounts, not leads, so SDRs should also. I love the look and feel of Demandbase.”

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Engagio

JANUARY 14, 2021

Many Sales reps don’t reach leads until they get to the “Known” stage, not earlier in the buying process. We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. At Demandbase, we use machine learning to identify this information; we call it the Qualification Score.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Engagio

JANUARY 12, 2021

While leads and opportunities are essential for B2B marketing metrics, they are insufficient to measure Account-Based Marketing. ABM occurs at every stage of the funnel , unlike lead-based metrics, which are overly focused on net-new business creation. Take each lead’s activity and identify which account he or she should be part of.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

DemandBase

MARCH 27, 2020

So what can I tell you about a day in the life of a VP of Marketing at Demandbase? Not only have marketing leaders got a seat at the revenue table, but our data is often one of the leading indicators of a company’s overall health. Not to mention paid healthcare , free lunches, and a U2 themed meeting room. All others must bring data”.

Work Management 64

Work Management Marketing Management DemandBase Account Based Marketing 64

NuSpark Consulting

DECEMBER 18, 2011

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Here I can see how people from CDW Computer Centers navigated my website or clicked on email links via my lead nurturing efforts.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

DemandBase

FEBRUARY 14, 2020

As a lead on our Sales Engineering team here at Demandbase, I’ve spent a lot of time in meetings with marketers who are just trying to cut through the noise and find solutions that work. for example, Demandbase offers a certification that over 3700 marketers have completed to increase their knowledge of ABM overall).

Account Based Marketing 72

Account Based Marketing Vendors ABM DemandBase 72

Heinz Marketing

SEPTEMBER 11, 2019

By Matt Heinz , President of Heinz Marketing – Originally posted on Demandbase. So when we invited B2B chief marketing officers to join us for breakfast with Demandbase in three cities last month, we talked less about their successes and more about their challenges. Leadership is about solving problems and building consensus.

Peer-to-peer 71

Peer-to-peer DemandBase Work Management Intent 71

Lake One

OCTOBER 11, 2023

AI in B2B sales and marketing has made significant strides recently, helping marketers and sales teams narrow down leads, segment customer lists into finer detail, and plan campaigns that speak directly to prospects. Sales forecasting, pipeline analysis, and lead scoring can help sales and marketing spend their time more effectively.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

NuSpark Consulting

APRIL 13, 2012

Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. This area is one of the most crucial, but often misunderstood elements of lead generation.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Martech

MARCH 18, 2022

When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. Using LeanData’s lead-to-account matching data for attribution purposes made sense. Every lead contact will be associated to an account.

Marketing Attribution 122

Marketing Attribution Multi-Touch Attribution Full Circle Insights Lead Ranking 122

DemandBase

JUNE 18, 2019

So when we invited B2B chief marketing officers to join us for breakfast with Demandbase in three cities last month, we talked less about their successes and more about their challenges. Just because someone downloaded your white paper doesn’t mean they want a demo. Leadership is about solving problems and building consensus.

Peer-to-peer 40

Peer-to-peer DemandBase Intent Sales Qualified Leads 40

Metadata

MARCH 25, 2021

This would give me an objective lens through which to view each demo. Must-haves Orchestration capabilities – Functionality that sets the sales team up for success, such as data on target accounts, progress through the funnel, engagement metrics, etc. Less wasted spend, more revenue.

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59

Onalytica B2B

JULY 15, 2015

Demandbase. Demandbase. Lead Forensics. Get a free demo today by clicking the button below! REQUEST A FREE DEMO. Act-On Software, Inc. CopywriterTO. Rachel Foster. JasonMillerCA. Jason A Miller. rickwhittington. Rick Whittington. LinkedInMktg. LinkedIn Marketing. Demand Gen Report. bbstrategies. LeadForensics.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Martech

MAY 10, 2022

This required a complete shift in culture, moving away from marketing metrics that focused on leads to metrics that focused on improving reach and engagement with in-market accounts. We help them use the data either directly in systems like Salesforce, for BDR outreach in LinkedIn, and through ABM platforms like 6Sense and Demandbase.”

Buying Cycle 89

Buying Cycle Intent Ideal Customer Profiles Planning 89

Lattice

MAY 24, 2016

Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). Figure 2: Get a 360-degree view of your contacts and accounts.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

TrustRadius Marketing

OCTOBER 3, 2022

For example, offering a free trial or demo, serving competitive take-out language, and customer proof points. Lead scoring is useful for leveraging intent data in an ABM program. Downstream intent data’s role in B2B marketing and sales. Integrate seamlessly.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Metadata

MARCH 26, 2021

This would give me an objective lens through which to view each demo. Sales team visibility Demo & Findings Once I had a clear understanding of what I was looking for, I researched the top players in the space: 6sense, Engagio (just before they were acquired by Demandbase), Terminus, and Metadata.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

TrustRadius Marketing

OCTOBER 3, 2022

Product comparison data: Product comparison intent data is only available through the 6sense and Demandbase ABM platforms, where you can see accounts comparing your product against your competitors. This data is available for free for all DemandBase and 6sense customers — you can get a taste of the impact of downstream intent data. .

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Lake One

JUNE 25, 2020

DemandBase found companies that have been using ABM for at least 1 year saw an increase in revenue of 10%, 19% of those surveyed saw revenue growth in excess of 30%. . Brand videos, testimonials and case studies, use cases or field solutions, culture videos, demos, and more. Short videos created for a specific user.

B2B Marketing 52

B2B Marketing Account Based Marketing Trends Marketing Automation Services 52

Metadata

AUGUST 23, 2022

So while some folks are taking their first demos, others are realizing they’ve outgrown current solutions and need something new. Well, it depends. Some marketers are super savvy, and others are just getting into using technology to drive legit campaign results and revenue. Number 2: Not considering the B2B ecosystem. Make it make sense.

Forrester 52

Forrester Lead Ranking Account Based Marketing ABM 52

Heinz Marketing

JULY 2, 2018

Demandbase is one of the leading providers of account based marketing technology to B2B companies. Can you just kind of level set what was the wave about and how was Demandbase placed there? ABM platforms specifically and Demandbase thankfully was established as the clear leader up into the right for the ABM platform category.

Account Based Marketing 40

Account Based Marketing Peer-to-peer DemandBase Forrester 40

SWZD

SEPTEMBER 2, 2019

Snowflake is implementing account based marketing (ABM), which Lars said solves the age old problem of “marketing counting leads but what sales really cares about is closing accounts.” They have a matching process between leads and accounts and have all activity roll up into an account score. Account Based Marketing. Social Media.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Account Based Marketing 48

Vidyard

SEPTEMBER 22, 2015

Satya talked about everything from the cultural shift he’s been leading at Microsoft over the last year and a half, and even demoed upcoming products like Katana Analytics and Microsoft Office for iPhone. One of the most memorable was a Wednesday keynote from Microsoft CEO, Satya Nadella.

Video Marketing 95

Video Marketing Advertising Agencies Paid Search Agency DemandBase 95

Onalytica B2B

NOVEMBER 25, 2015

We were very interested to see which influencers and brands drove the most conversation on Twitter, so we analysed over 26K Tweets tweets from 21st August – 18th November around the query “B2BMarketing” and identified the top 100 most influential brands and individuals leading the discussion on Twitter. Demandbase.

Lead Scoring 30

Lead Scoring Lead Ranking B2B Marketing PageRank 30

Customer Experience Matrix

JUNE 9, 2009

but there’s an online demo that seems to cover pretty much the whole product. a “lead feed” feature that can send “interesting moment” alerts via RSS, SMS, email, iPhone and other mobile devices. This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Heinz Marketing

AUGUST 30, 2021

Every demo, every discovery call was a why. ” We started getting calls like this overnight saying, “Oh my God, my sellers haven’t created a lead in 60 days, 90 days, 180 days.” It kind of changes the entire paradigm of what makes for a good lead. Why would I do this? Why should I evolve?

Ideal Customer Profiles 113

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 113

Pam Didner

APRIL 30, 2019

In addition, you probably have a list of content to nurture your leads and help prospects make decisions in the ‘Select’ and ‘Uses/Expands’ stages. If a prospect shows high interest, sales will proceed with a demo. After several conversations, meetings, or even proof-of-concept (POC) demos, the prospect asks for a proposal.

Top of Funnel 49

Top of Funnel Account Based Marketing Content Marketing Planning 49

SnapApp

JANUARY 12, 2017

Often, this oversight can result in missed opportunities to educate, engage, and excite attendees and new leads. DemandBase created an interesting piece of pre-event interactive content by creating an engaging experience around the location of the upcoming event. Or some combination of the above. Mid-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

Often, this oversight can result in missed opportunities to educate, engage, and excite attendees and new leads. DemandBase created an interesting piece of pre-event interactive content by creating an engaging experience around the location of the upcoming event. Or some combination of the above. This assessment has two benefits : 1.

Planning 48

Planning Top of Funnel Promotion Content 48

TrustRadius Marketing

MARCH 16, 2022

Software offering cloud-based lead generation or in-depth industry information will typically have a higher price range than tools focused on digital marketing, market research, or web analytics. 10 Free version Premium consulting and integration services Pricing transparency Demandbase Custom pricing provided upon request 9.2/10

Marketing Automation Services 98

Marketing Automation Services Pricing Price Budget Programs 98

TrustRadius Marketing

MAY 31, 2022

Usability, customer support, and lead accuracy have been highly rated by enterprise reviewers. Demandbase Sales Intelligence Cloud (formerly InsideView). Demandbase intends to help sales and marketing teams identify prospective B2B customers. Top-Rated Marketing Intelligence Enterprise Software.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. Here’s some of the big take-aways we learned at MME 2015: 1.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Directive Agency

FEBRUARY 22, 2019

Databases can come from private internal resources, which may contain contact information on existing leads and customers. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

TrustRadius Marketing

MARCH 23, 2022

Software offering cloud-based lead generation or in-depth industry information will typically have a higher price range than tools focused on digital marketing, market research, or web analytics. 10 Free version Premium consulting and integration services Pricing transparency Demandbase Custom pricing provided upon request 9.2/10

Marketing Automation Services 52

Marketing Automation Services Pricing Price Budget Programs 52

Single Grain

APRIL 24, 2023

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Engagio

JUNE 27, 2023

He leads Roku’s advertising business, which helps B2B marketers like you better target and execute their ad spend to drive ROI. With a click of their TV remote control, ad viewers can get more information (or a product demo) about an offering and even put items into a shopping cart right from their screen.”

DemandBase 62

DemandBase Paid Search Agency Television marketing Buyer Personas 62