B2B Marketing Measurement and Buyer Behavior – 12 Findings from Demand Gen Reports
Webbiquity
AUGUST 8, 2023
Two recent research reports from Demand Gen Report provide some vital answers and insights on trends. Demand Gen’s Marketing Measurement & Attribution Survey examines changes being made to increase the precision of marketing activities, noting the increased responsibility of marketing to drive revenue reported here previously.
Let's personalize your content