Remove urgency
article thumbnail

Book Review: Social Media Marketing – An Hour a Day

Webbiquity

For one, Evans cites the notoriously anti-business Wikipedia as “an example of why social media is useful to you as a marketer.&# Regarding urgency: “Whether attracting and retaining key employees or attracting and retaining key customers, part of the challenge you face in tapping the social web is getting it done today.&#

article thumbnail

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS. Wikipedia is one of the most popular sites on the web, so getting exposure there is incredibly valuable. David Meerman Scott explains how to properly write for Wikipedia here. But the site is not of course, and shouldn’t be, a marketing tool.