Remove urgency

Tony Zambito

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Building Buyer Confidence More Important Due To COVID-19

Tony Zambito

Even industries benefitting from increased demand related to COVID-19 express only temporary confidence. What worries me is not being able to get a sense of what demand will look like six months out. B2B marketers and sellers will need to recognize that both sides of the demand coin are affected. COVID-19 Ups The Urgency.

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?4 Headwinds B2B Buyers Will Face in the Future

Tony Zambito

Closely related to the above, buyers are struggling to keep up with production demands. The level of urgency to adapt to a new reality has suddenly increased. With the pandemic accelerating transformation, it has also accelerated the need for new types of talent and skills to pull it off. . Productivity Gap.

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Three Reasons Executives Should Invest in Customer Strategy Before Marketing Automation

Tony Zambito

  Each staff meeting is accompanied by a cacophony of demands.   Demands for sales force automation, marketing automation, social media platforms, content marketing platforms, lead generation programs, and much more presented with business case studies that appeal to the analytical side of business logic.