B2B Market Segmentation – Part 2: How to Approach Segmentation
Everything Technology Marketing
OCTOBER 10, 2010
Understand what is driving demand and what distinct pockets of demand can be profitably served by your organization. For example: Vertical Are certain verticals more likely to have the problem you solve, a higher sense of urgency, more to gain by solving the problem? Regulatory drivers?
Let's personalize your content