Customer Experience Matrix

MARCH 12, 2010

Highlighting these shows that social networks, Twitter, message boards and Wikis are appropriate options. This leaves Twitter and message boards as the best candidates -- Twitter because there's very little technology involved, and message boards because we assume that company has the necessary resources in place.

Social Media 120

Social Media Resources Wiki Media 120

Customer Experience Matrix

NOVEMBER 17, 2010

As one of their competitors snippily commented on Twitter, "Does that make the total $50M or $60M? Tags: demand generation marketing automation marketo. So.our friends at Marketo announced today that they've received another $25 million in venture funding. I lost track." I've lost track too, but it doesn't really matter.

Marketo 120

Marketo Demand Generation Lead Ranking Marketing Automation 120

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Marketo added features to capture Twitter posts and Helpstream customer support interactions within a lead’s activity history. But enhanced reporting was the most common improvement of all. Sales access.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

MAY 27, 2009

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. Replacing the relationship-building is more difficult, but demand generation systems can help somewhat by responding appropriately to prospect behaviors.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 14, 2009

What distinguishes Spredfast is that marketers can schedule their posts through the life of a social media campaign, rather than simply replying or initiating conversations on demand. Spredfast supports on-demand posting too. Tags: Spredfast demand generation marketing automation social media.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. As I wrote in my February post on Genius , the system creates links to a proxy server that can track Web site visitors within the demand generation system without actually modifying the Web site.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 19, 2011

managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). The company plans additional API connections with Jive, ZenDesk , and other systems.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

FEBRUARY 5, 2015

Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. b2b marketing automation demand generation software marketing technology Raab VEST report' If there’s a logical connection between those businesses, I don’t want to know about it.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

AUGUST 21, 2009

Business-oriented (demand generation) vendors add some Web support through visitor tracking, landing pages and forms, but even they rarely do much with other “inbound marketing” channels including paid search, banner ads, search engine optimization and blogging. The demand generation vendors have been much more dynamic.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

JULY 9, 2010

You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. Content on the Web site can also be published through RSS subscriptions, email newsletters, Twitter, Facebook and LinkedIn. The trick to making this work is efficiency.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. For more on vendor classifications, see my list of demand generation vendors from last November.) Lead scoring supports multiple scores per person, which is typical in high-end demand generation systems.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JULY 16, 2009

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. microblogs (Twitter, Friendfeed , etc.), What really impresses me is that Techrigy is a serious social media monitoring solution.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. Distributed marketing also has its own pricing.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JULY 30, 2009

All that’s missing to be full-blown demand generation system is outbound email and lead nurturing campaigns—which the company has announced it will add. Actually, most small business demand generation products also offer a lightweight CRM module for companies that don’t have a separate CRM system. But I consider that optional.)

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

APRIL 1, 2009

Ok, some of the underlying database preparation and matching is actually pretty demanding. blog, Facebook , Twitter posts) but are considering trying to find degrees of separation in social networks like Linked In. Tags: prospecting marketing automation lead management compiled data sales leads demand generation.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

NOVEMBER 4, 2010

Customer fit is based on static attributes such as title while activity score is based on events such as email opens or Twitter posts. Tags: demand generation marketing automation marketing performance measurement lifecycle reporting. lead scoring: users can define separate scores for customer fit and activities.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

JULY 3, 2013

Social media support includes keyword searches and alerts; real-time or scheduled posting to multiple Twitter, LinkedIn and Facebook accounts; and detailed tracking of results. Each screen include buttons for on-demand videos explaining individual functions. This is a reasonable set of features for a small business system. -

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

MARCH 9, 2011

a “Twitter prospector” that executes automated searches, weeds out spam posts (identified by third-party links within the post), sends the remaining results to an in-box for review, and lets users apply standard templates to create replies. -

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 10, 2009

A Cookbook for Demand Generation. Probably the biggest obstacle to selling demand generation systems is that many marketers don’t know what to do with them. How about a little demand generation cookbook that would describe a dozen or so starter projects, each with a list of ingredients (emails, landing pages, etc.),

Peer-to-peer 120

Peer-to-peer Demand Generation Marketing Automation Services Demand 120

Customer Experience Matrix

AUGUST 23, 2009

Probably the most common are products that make it easier to post comments or share links via Facebook , LinkedIn , Twitter and other public forums. Many demand generation vendors now offer something along those lines. The system scans Twitter, Facebook and LinkedIn for mentions and can make automated replies when it finds something.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

Customer Experience Matrix

MAY 6, 2010

Summary: Genoo provides a simple Web site, demand generation and social marketing for $199 per month. I’m somewhat grandly labeling it a “Web marketing system” rather than “demand generation” because its microsite could replace a small company’s primary Web site. Let’s start with the microsites.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

JANUARY 3, 2013

These fill a demand for powerful but moderately-priced options by both marketing services providers and mid-sized companies. There's also a novel option to use Web service calls for on-demand data appending, a particularly noteworthy concept. These are currently used within the data management functions and matching algorithms.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Customer Experience Matrix

NOVEMBER 29, 2010

Treehouse has been quietly but steadily growing its business (up 30% this year), improving its product, and attracting more demanding clients. It has since added a connector for Oracle CRM On Demand. The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

JANUARY 31, 2014

The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. b2b marketing systems demand generation marketing automation marketing automation trends new marketing automation systems small business marketing software'

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 17, 2010

The new release also adds real-time social media monitoring (directly for Twitter and Facebook , and through Collecta for blogs, YouTube and other sources). Tags: demand generation marketing automation social media monitoring loopfuse inbound marketing content marketing. These features are certainly useful.

Loopfuse 120

Loopfuse Traffic Work Management Paid Search Agency 120

Customer Experience Matrix

JUNE 4, 2012

create social media posts: deliver messages through social media, such as Twitter posts and Facebook updates. This information is part of the contact profile of the individual. These messages can be created and then scheduled for future delivery. create social promotions: create social promotions such as contests, polls, ratings, etc.

Marketing Automation Services 120

Marketing Automation Services Mobile Marketing Marketing Automation Marketing Management 120

Customer Experience Matrix

MAY 11, 2011

The system can publish directly to Twitter, Facebook, and LinkedIn accounts. Silverpop's form builder handles this quite elegantly, without requiring the user to embed rules or a scripting language. social sharing. Content can include sharing buttons for a wide range of other systems.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Automation 120