LeadSloth

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Social Media & Marketing Automation

LeadSloth

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. I asked myself: Does Marketing Automation Get Social? Collaboration.

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Social Media. When talking about Social Media, most people immediately think of Twitter or Facebook. Marketing is starting to see sales as a customer who demands high-quality leads.

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Demand Generation Blogs Continued

LeadSloth

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. This blog provides a strategic perspective on the demand generation process.

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Top-10 Demand Generation Vendor Blogs

LeadSloth

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. It is about Internet marketing: very interesting posts about SEO, PPC and Social Media. Today I’ve put together a list of vendor blogs. In alphabetical order: ActiveConversion B2B Marketing Blog. Hubspot Internet Marketing Blog.

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Upcoming Lead Management Events

LeadSloth

Genius Demand Gen Academy , series of 12 webinars, starting June 9th. Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. Genius Demand Gen Academy. Hubspot Show & Tell.

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Genius Marketing Automation Blog Posts

LeadSloth

Demand Generation Best Practices. Demand Generation Metrics 101. Social Media Tracking 101. Tags: Demand Generation Email Marketing sales 2.0 Are You Ready for Marketing Automation? Not Ready for Marketing Automation. Lead Nurturing and Lead Scoring. Marketing & Sales Collaboration.

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Inbound Marketing & Marketing Automation

LeadSloth

It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Social Media monitoring : see who writes about your company or your areas of expertise. SEO has not exactly been a science: you have to optimize your site’s structure and content, and you ask other sites to link to you. Leave a comment or email me.