LeadSloth
MARCH 15, 2009
It is focused on advanced email strategies, which is an important part of the demand generation process. Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists. Landing page design & Personalization. Email design. Leveraging user-generated content.
LeadSloth
MARCH 16, 2009
From Web Analytics to Demand Generation. After that, the (previously anonymous) website sessions are linked to a specific person. Typically, new leads are assigned to sales person before they are copied to Salesforce.com: the assignment rules are flexible. They click on a link in an email that you sent them. Lead Scoring.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
LeadSloth
FEBRUARY 17, 2010
It may take a while before potential clients are ready to buy or even want to talk to a sales person. Marketing is starting to see sales as a customer who demands high-quality leads. Tags: Demand Generation Social Media b2b marketing university lead generation lead intelligence lead nurturing silverpop. Lead Nurturing.
LeadSloth
AUGUST 17, 2009
A proper follow-up ensures that leads are nurtured until they are ready to talk to a sales person. And - because of the nurturing - they are much better educated, making the sales person’s job a lot easier. Tags: Demand Generation engage b2b lead management lead nurturing lead scoring marketo roi silverpop workbook.
LeadSloth
MARCH 8, 2010
But it’s always Marketing who decides which alerts will be sent (and when), not the sales person. Tags: Demand Generation Sales Force Automation sales 2.0 Many systems send email notifications, special reports in the CRM system or sometimes even instant messages. Nevertheless, I see a great future for Chatter.
LeadSloth
AUGUST 27, 2009
I hope to meet several of my readers in person! Tags: Demand Generation Inbound Marketing b2b marketing b2b marketing university continuing education silverpop. You can sign up to be notified when registration for the university opens. LeadSloth will present a session at several of these events. Let me know if you’re attending.
LeadSloth
OCTOBER 16, 2009
First of all, in most cases the person is responsible for lead generation , lead nurturing and lead scoring. The marketing automation manager should just as easily talk to a sales person as to a web developer. So let’s first take a look at which skills are typically required, inspired by the job profiles above. Problem solved?
Expert insights. Personalized for you.
100 
Let's personalize your content