B2B Lead Generation without Lead Nurturing is Doomed to Fail
Industrial Marketing Today
DECEMBER 7, 2010
Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. This is because of the prevalent trend of industrial buyers using online resources to go deeper and deeper into their buying cycle before engaging with your sales people. Source: Marketing Sherpa/ KnowledgeStorm).
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