Remove sales
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New Webinars and White Paper

Customer Experience Matrix

I have two Webinars and a newly published white paper you might find interesting: Webinar Making the Right Start with Demand Generation , Thursday, April 30, 2:00 p.m. This will discuss preparing for your new demand generation system, including requirements definition, vendor selection, and the initial deployment.

Paper 120
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Are White Papers Dead?

The ROI Guy

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

Paper 40
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21 Tips & Other Impressions from the Marketo User Summit

The Point

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. For one, I can report that no companies are coming to our firm asking us to help them align sales and marketing. Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system.

Marketo 100
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Why Marketing Management Must Master Deep Digital Analytics

ViewPoint

True, most of the articles on marketing analytics demand that the topic requires immediate attention, and in so doing, they imply that their (fill-in-the-blank system, software, consulting, book, blog) will teach you how to do it. AT Internet also has a wide range of white papers to guide and teach the uninitiated.

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Rules of Engagement from Marketo Summit: How Marketing Automation Wows Your Buyers

The Mx Group

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. And your buyers demand an engaging experience. Too-early sales contact is frustrating for both buyers and salespeople.

Marketo 63
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Top Intent Data Providers Used by Marketers (and the Use Cases Behind Them)

SmartBug Media

As marketers, our job is to help our sales teams find high-quality leads. These leads are perfect for your sales team because they’re already hot! If you’re unfamiliar with intent data , you’ll soon realize how critical it can be to growing your marketing efforts and sales pipeline. What Is Intent Data?

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4 Steps to Better Lead Generation Strategy | Digital Maturity

Adobe Experience Cloud Blog

Customers are increasingly demanding more from B2B organizations. They are providing thoughtful, relevant interactions that answer complex customer needs –– without the customer having to speak to a sales representative directly. Leaders who focus on better experiences –– and improved service –– over sales, reap the benefits.