KoMarketing Associates

AUGUST 24, 2017

As B2B customers demand more from their products and services, they are also seeking enhanced engagement from marketers during the buying process. According to “The State of Engagement” report from Marketo, three out of four B2B customers think brands must have a deep understanding of their needs in order to successfully engage them.

Marketing Report 150

Marketing Report Demand B2B Marketing B2B 150

KoMarketing Associates

JANUARY 19, 2022

We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). Marketing Automation Platforms Like Marketo and Pardot. Eliana Vuijsje, Marketing Director at Adaptive Shield.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

JANUARY 2, 2018

As marketing technology continues to evolve, the demand for resources supporting both problem awareness and vendor validation increases dramatically. Marketing Automation: Marketo , Pardot , Act-On. Salesforce and Marketo Certification Programs (certification fees apply). Utilize Platform-Specific Resources.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

AUGUST 19, 2013

Paul Dunay (Maxymiser) – Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

JULY 24, 2018

And even mighty Marketo earned itself 34 percent more leads by testing the length of their forms. Expedia removed just one field on their sales page that was confusing visitors. The lift from that test was enough to drive an extra $1 million in sales per year. How many fields should your forms have?

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

JULY 2, 2014

Companies that provide marketing tools online are ensuring that their customers can use their services on the go through apps – HubSpot, Marketo and Pardot have all capitalized on this opportunity. B2B Online Marketing Blog Demand Generation' Consider the mobile market and its rapid growth. But how are people utilizing these services?

Marketing Automation Services 120

Marketing Automation Services Work Management Demand Generation Agencies Marketing Management 120

KoMarketing Associates

OCTOBER 31, 2013

Marketo’s Content Marketing Page. As a marketing automation provider, Marketo covers all aspects of the digital marketing field, including content. What separates this page from others is its use of SlideShare, which provides marketers with an in-depth resource along with the post.

Resources 120

Resources B2B Marketing Peer-to-peer Content Marketing 120