DiscoverOrg

MARCH 25, 2019

Here’s an example of how my Demand Gen team used location data to boost ROI from event marketing: During Dreamforce last year, we hosted several events in San Fransisco, including a breakfast session on thought leadership, 1:1 meetings, and two happy hours. Shout out to our great co-hosts, Gong and Marketo !). Salesforce users, and 3.)

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

DiscoverOrg

MAY 23, 2018

The required mindset is one of HELPING, not SELLING.” – Jill Rowley , Chief Growth Officer, Marketo (via Salesforce). This insightful post by our Director of Demand Gen describes an example, starting from the Marketing side of the house: Suppose we’re sponsoring a conference for recruiters in Austin, Texas.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257

DiscoverOrg

MAY 7, 2019

Here are a few ways marketing and sales intelligence contribute to lead generation at events: The trade show or conference itself may be the central hub of activity – but the demand-gen team uses it as an opportunity to drum up business. So why is tech stack data important to sales and marketing leaders? Identify opportunity.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153