Digital B2B Marketing

NOVEMBER 15, 2012

This week Marketo announced that AdRoll, a provider of retargeting ads, is part of their LaunchPoint ecosystem. This lets you take the demand generation or nurture program, for instance, and “send banners” to the same people you are sending emails too. [Disclosure: Demandbase is a client of my employer.]

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Digital B2B Marketing

JULY 25, 2013

From marketing automation to demand side platforms to content management systems, technology puts the right message in front of the right person at the right time. On Facebook and across their site, Marketo believes I am actually Lauren, one of my colleagues. Or at least that’s how it is supposed to happen.

Eloqua 100

Eloqua Auto Responder Banners Marketo 100

Digital B2B Marketing

MARCH 14, 2013

Marketing automation platforms like Marketo and Eloqua allow marketers to create complex business rules that are automatically executed, similar to the early bid management platforms. Demand Media showed the potential, prior to Google’s Panda and Penguin updates, to automate the identification of content opportunities.

Enterprise Management 100

Enterprise Management Work Management Planning Marketing Management 100

Digital B2B Marketing

NOVEMBER 7, 2013

Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. Their website lists Marketo, Webtrends, Citrix and Rackspace as clients. With one possible exception (#5), they do not fit the profile of a stereotypical spammer.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100